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Tip Sheets & eBooks

ObservePoint Use Case Library

Discover 21 tips to improve your Adobe Analytics implementation and analytics data. Download your free copy.
Blog

Website Privacy (6/6): Are requests coming from unauthorized countries, regions, or domains?

If you’ve followed along with our privacy validation series, you know that we’ve discussed auditing privacy policy link presence, “do not sell/share” link coverage, cookie consent banner tag presence, whether or not the consent management platform (CMP) is respecting user preferences, and where new or unapproved cookies are showing up on your site. The final question we address in this series is, “Are there network…
Blog

Website Privacy Validation (5/6): Where are new and/or unapproved cookies and technologies showing up on my website?

If you’ve followed along with our privacy validation series, you know that we’ve discussed auditing privacy policy link presence, “do not sell/share” link coverage, cookie consent banner tag presence, and whether or not the consent management platform (CMP) is respecting user preferences. The next thing you should ask is, “Where are new and/or unapproved cookies and tags showing up on my website?” Essentially,…
Blog

Website Privacy Validation (4/6): Does my CMP effectively respect all possible consent profiles?

If you’ve followed along with our privacy validation series, you know that we’ve checked for the presence of the privacy policy, the “do not sell/share” link, and the cookie consent banner tag. The next thing you should ask is, “Does my consent management platform (CMP) effectively block/allow specific cookies and tags based on user-specified consent preferences.” Essentially, you…
DataChat LIVE!

6 Website Privacy Questions You Should be Asking

Guest speaker Jeff Wheeler, Head of Product, Didomi, joins the discussion on transatlantic data privacy regulations.
Blog

Website Privacy Validation (3/6): Is my cookie consent banner tag present on all pages?

Now that we’ve checked the privacy policy, and the do not sell/share link, the next issue we’re addressing in our continuing privacy validation series is the presence of the cookie consent banner. This is the banner that allows visitors to your website to opt into or out of the types of cookie categories they prefer.…
Blog

Website Privacy Validation (2/6): Is my “Do Not Sell/Share” link present on all pages?

The California Consumer Privacy Act (CCPA) requires that consumers can opt-out of having their personal information sold or shared by businesses that collect it on their websites. That means that if your site can be visited by California residents, then it is a best practice to have a “Do Not Sell/Share” link accessible from every…
Blog

Website Privacy Validation (1/6): Is my Privacy Policy link present on all pages?

The one thing every website in the world should have in place is a privacy policy. But this simplest of privacy requirements can be hard to get right, especially if you have a large, complex website. This is because the privacy policy needs to be accessible from any possible entry point into your site. However,…
How to Conduct an Adobe Analytics Audit [21 Point Checklist]
Tip Sheets & eBooks

How to Conduct an Adobe Analytics Audit [21 Point Checklist]

Discover 21 tips to improve your Adobe Analytics implementation and analytics data. Download your free copy.
Reports

2018 Digital Analytics & Data Governance Report

See the latest trends in digital analytics and data governance in 2018.
9 Point Website Privacy Audit
Tip Sheets & eBooks

9 Point Website Privacy Audit

This 9-point website privacy audit will help you monitor and test your consent management platform or other privacy technologies to ensure you're staying compliant with regional data privacy laws.
What Is a Website Audit? It’s for More than SEO
Blog

What Is a Website Audit? It’s for More than SEO

Looking to audit your website? Good move. A website audit can dramatically improve website performance. Learn more about running a website audit.
Tag Auditing Tools: What They Are and Why You Need One
Blog

Tag Auditing Tools: What They Are and Why You Need One

Learn how tag auditing tools (or just tag audit tools) help companies govern analytics and marketing tags on their websites and apps rapidly and at scale.
Blog

The Migration Process from Adobe DTM to Adobe Launch

  Adobe has officially sunseted their original, long-lived tag management system, Adobe Dynamic Tag Management. Many Adobe customers will opt to use Adobe’s new TMS, Launch by Adobe, and thus will face the potentially challenging migration from one solution to the other. ObservePoint wants to help you ignite the boosters and prepare for launch. Why…
Solution Videos

ObservePoint Solution Demo (2 Minutes)

See an overview of ObservePoint's Digital Governance solution in action.
Privacy Compliance Solution Demo (3 Minutes)
Solution Videos

Privacy Compliance Solution Demo (3 Minutes)

Privacy Compliance from ObservePoint helps you keep your customer data safe.
What Are Piggybacking Tags and What Threats Do They Pose
Blog

What Are Piggybacking Tags and What Threats Do They Pose?

Piggybacking tags are enough to keep the compliance officer or attuned marketer up at night. But what threat do they really pose? Learn more about piggybacking tags in this post.
Episode 9: Best Practices for Building & Maintaining a Digital Governance System
DataChat LIVE!

Best Practices for Building & Maintaining a Digital Governance System

Special guest Jenn Kunz, Consultant at 33 Sticks, joins the conversation on how to build and maintain a digital governance system.
Page Details Use Cases
Blog

Page Details Use Cases

When you drive traffic from your site to those of your partners or affiliates, ensure that it's being tracked correctly and the user experience is good with ObservePoint's Page Details report.
The Elusive Data Layer
Tip Sheets & eBooks

The Elusive Data Layer: What Is It and Why Do I Need One?

Pull the data layer out of obscurity and into the light, exposing both the technical components as well as the business value of investing in one.
GDPR Compliance: Tactical Steps for Companies to Prepare
Blog

GDPR Compliance: Tactical Steps for Companies to Prepare

This article discusses how companies can achieve GDPR compliance through five tactical steps to update your data governance practices.
Episode 7 - CMP: Adoption & Market Share Analysis
DataChat LIVE!

CMP: Adoption & Market Share Analysis

Cameron Cowan, Sr. Director of Product Strategy, and Mike Fong, Sr. Manager of Product GTM, discuss the adoption, implementation completeness, and functionality of CMPs and more trending topics.
Consent Management Platforms: Adoption & Market Share Analysis
Reports

Consent Management Platforms: Adoption & Market Share Analysis

We wanted to know how mature organizations are in Consent Management Platform adoption, which CMPs have the bulk of the market share, and what the differences are between the US and the EU.
Transatlantic Data Privacy
DataChat LIVE!

Transatlantic Data Privacy

Guest speaker Jeff Wheeler, Head of Product, Didomi, joins the discussion on transatlantic data privacy regulations.
Why You Need ObservePoint
Solution Summaries

Why You Need ObservePoint

Understand the problems facing digital governance and see how ObservePoint enables you to make better decisions with better data, increase testing efficiency, and ensure privacy compliance.
Why You Need ObservePoint (EMEA)
Solution Summaries

Why You Need ObservePoint (EMEA)

Understand the problems facing digital governance and see how ObservePoint enables you to make better decisions with better data, increase testing efficiency, and ensure privacy compliance.
How to Conduct an Adobe Analytics Audit [21 Point Checklist]
Tip Sheets & eBooks

How to Conduct an Adobe Analytics Audit [21 Point Checklist]

Discover 21 tips to improve your Adobe Analytics implementation and analytics data. Download your free copy.
The Digital Governance Framework
Tip Sheets & eBooks

The Digital Governance Framework: Understanding & Implementing a Digital Governance Solution

In The Digital Governance Framework we outline how to test your tech to ensure accurate data collection and insights, audit cookies and tags for compliance, and find customer journey interruptions.
From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data
Tip Sheets & eBooks

From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data

This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.
How to Successfully Migrate Your MarTech in 4 Phases
Tip Sheets & eBooks

How to Successfully Migrate Your MarTech in 4 Phases

Learn how to migrate or implement a new tag management system, analytics solution, or other technology in 4 phases.
Data Protection Compliance [Recap]
Blog

Data Protection Compliance [Recap]

This article summarizes a presentation by Clint Eagar and Ted Sfikas, talking about the need to prepare for GDPR and some of the main ways to do so.
The Top Google Analytics Use Cases
Blog

The Top Google Analytics Use Cases

Google Analytics is the most readily available web analytics solution on the market. Learn the top Google Analytics use cases for
What GDPR Experts Are Saying About Compliance
Blog

What GDPR Experts Are Saying About Compliance

This article offers insights from GDPR experts on some of the top threats, opportunities and extra trends to watch out for.
Catch Analytics Errors Before They Happen: Proactive Data Governance
Blog

Catch Analytics Errors Before They Happen: Proactive Data Governance

Analytics tools can easily break when moving between dev environments. Avoid broken analytics by applying proactive data governance during development.
Your Tagging Plan
Blog

Your Tagging Plan: From Strategy to Set-up to Scalability in 7 Steps

Learn how to establish and deploy a robust tagging plan across analytics teams and organizations in this blog post.
Dark Pattern Privacy Fines and How to Avoid Them
Tip Sheets & eBooks

Dark Pattern Privacy Fines and How to Avoid Them

The GDPR has fined Google and Facebook for dark patterns. See how they affect privacy compliance and what you can do to avoid them.
5 Pillars of a Successful Website Tagging Strategy
Tip Sheets & eBooks

5 Pillars of a Successful Website Tagging Strategy

Build a robust, dynamic tagging strategy so your data collection efforts are successful.
ObservePoint Complete Solution Overview
Solution Summaries

ObservePoint Complete Solution Overview

Bring insights, automation, and compliance to digital customer experience with ObservePoint's solutions for Web Governance.
Privacy Compliance
Solution Summaries

Privacy Compliance

Perform automated audits to identify all the tech collecting data on your site and validate compliance to digital standards and government regulations for customer data.
Technology Governance
Solution Summaries

Technology Governance

Ensure your data collection tools and processes are executing as planned, so your organization can make better decisions based on better data validated by Technology Governance.
How to Conduct a Tag Management Audit
Blog

How to Conduct a Tag Management Audit

Learn how to verify and audit your tag management system either manually or through automation.
How Web Analytics and Tag Management Systems Work Together
Blog

How Web Analytics and Tag Management Systems Work Together

Tag Management Systems give you more flexibility and agility to make the most out of your web analytics.
7 Best Practices for Building Your Tag Management Strategy
Blog

7 Best Practices for Building Your Tag Management Strategy

This article discusses web analytics and data quality best practices that can help in building your unique tag management plan.
The Top 5 Benefits of a Tag Management System
Blog

The Top 5 Benefits of a Tag Management System

This article discusses specific benefits of using a Tag Management System and what it has to offer. Find out how you can leverage a TMS to enhance your web analytics and data quality.
Blog

21 Point Google Analytics Audit [Checklist]

Learn how to conduct a Google Analytics audit and see how the powerful automation of ObservePoint can streamline the process.
How to Check if Chrome 100 is Breaking Your Site
Blog

How to Check if Chrome 100 is Breaking Your Site

Google Chrome is reaching version 100 in March 2022. The three-digit version number might give some websites trouble.
Journey Support Summary
Solution Summaries

Journey Support Summary

A summary of whats included in ObservePoint's Journey Support.
Understanding the Data Layer for Adobe Analytics and Marketing Cloud
Blog

Understanding the Data Layer for Adobe Analytics and Marketing Cloud

Get a few tips on how to best use and manage the data layer for an Adobe Analytics implementation.
Why You Should Audit Your Web Tags
Blog

Why You Should Audit Your Web Tags

This blog post outlines key considerations surrounding broken tags and how to avoid them.
Episode 6: 2022 Digital Governance Report
DataChat LIVE!

2022 Digital Governance Report

Cameron Cowan, Sr. Director of Product Strategy, and Mike Fong, Sr. Manager of Product GTM, discuss the findings of our 2022 Digital Governance Report.
2022 Digital Governance Report
Reports

2022 Digital Governance Report

Find out how companies are responding to virtual adaptations and rapid changes in tracking technology and privacy regulation enforcement in this year's Digital Governance Report.
9 Tag Management Solutions You Should Consider
Blog

9 Tag Management Solutions You Should Consider

This article discusses various Tag Management Solutions on the market today. Find out the unique capabilities of each solution and which one will best fit your needs.
Filtering Out Remote Employee Website Traffic in Google Analytics
Blog

Filtering Out Remote Employee Website Traffic in Google Analytics

With the increase in remote employees, a little more effort is required to filter out internal traffic from your analytics.
3 Ways to Check Your Data Layer Is Working
Blog

3 Ways to Check Your Data Layer Is Working

Learn about three different ways to make sure your data layer is working as expected.
How to Test Your Data Layer at Scale
Blog

How to Test Your Data Layer at Scale

The best way to maintain and monitor your data layer at scale.
How to Conduct a Google Tag Manager Audit
Blog

How to Conduct a Google Tag Manager Audit

Learn how to audit Google Tag Manager with ObservePoint's automated software in this blog post.
Google Analytics Deemed Illegal in Austria
Blog

Google Analytics Deemed Illegal in Austria

Google Analytics faces more trouble in Europe. Uncertain times calls for more vigilance around technology geolocation.
How To Check If Google Tag Manager Is Working
Blog

How To Check If Google Tag Manager Is Working

With so much of your martech dependent on GTM, it’s critical to make sure that tags are present, triggers are functioning, and variables are accurate.
How to Use ObservePoint 's TagDebugger
Blog

How to Use ObservePoint’s TagDebugger

This article briefly explains why Tag Debugger from Observe Point is the easiest way to keep an eye on digital analytics. Learn how to get Tag Debugger and start using it today.
How to Debug Google Tag Manager in Chrome
Blog

How to Debug Google Tag Manager in Chrome

With all of your tags depending on Google Tag Manager, you’ll want to ensure that everything is in place from time to time.
6-Step Web Analytics Audit Checklist
Blog

6-Step Web Analytics Audit Checklist

Use this checklist to verify your data collection remains uninterrupted after any website updates or changes.
3 Ways a Data Layer Boosts Tag Management and Your MarTech Stack
Blog

3 Ways a Data Layer Boosts Tag Management and Your MarTech Stack

This article discusses how implementing a data layer can boost your tag management strategy and strengthen your MarTech stack.
Deciding on Data Layer Design, Structure, and Variable Naming Conventions
Blog

Deciding on Data Layer Design, Structure, and Variable Naming Conventions

This article discusses some of the basics of data layer naming conventions and structure.
Data Layer, Meet Data Layer Validation
Blog

Data Layer, Meet Data Layer Validation

This article discusses how to validate your data layer in the ObservePoint platform.
Ford ME Automates QA Efforts to Improve Data Accuracy & User Experiences
Case Studies

Ford ME Automates QA Efforts to Improve Data Accuracy & User Experiences

See how Ford ME uses ObservePoint to increase data accuracy to 99%, lower page load times on 90% of pages, increase efficiency of analytics implementation, and monitor critical user journeys.
Data Layer Best Practices for an Analytics Implementation
Blog

Data Layer Best Practices for an Analytics Implementation

Find out what data layer best practices will help protect the quality and integrity of your data in an analytics implementation.
How to Test Google Tag Manager (3 Techniques)
Blog

How to Test Google Tag Manager (3 Techniques)

When you want to test if updates to your Google Tag Manager implementation are working, you can use one of three methods.
The Data Layer What Is It and Why Do I Need One
Blog

The Data Layer: What Is It and Why Do I Need One?

This blog post pulls the data layer out of obscurity and into the light, exposing both the technical components as well as the business value of investing in one.
What Is Tag Validation?
Blog

What Is Tag Validation?

Tag validation takes auditing one step further giving you confidence in your site and data you can trust.
What Is Tag Auditing?
Blog

What Is Tag Auditing?

Tag auditing is a step in the right direction towards tag governance, allowing you to verify your web tags are all present and firing as expected.
5 Steps to a Powerhouse Website Tagging Strategy
Blog

5 Steps to a Powerhouse Website Tagging Strategy

One of the biggest failures in building a website tagging strategy is not building one. Before installing any tags, use these 5 steps to develop a strategy.
What Is a Web Analytics Implementation?
Blog

What Is a Web Analytics Implementation?

To take your business to the next level you need a web analytics implementation. In this blog post you'll learn about what it is and why you need one.
3 Aspects of Your GTM Installation You Need to Validate
Blog

3 Aspects of Your GTM Installation You Need to Validate

A lot hinges on your GTM implementation. Check these three areas regularly to make sure everything is running smoothly.
What Is ObservePoint? Here's What You Need to Know
Blog

What Is ObservePoint? Here’s What You Need to Know

ObservePoint is software to help companies ensure digital analytics data is accurate and actionable. Get answers to your question "What is ObservePoint?" as well as others.
Episode 5: Hippies and Data Don't Mix, Do They?
DataChat LIVE!

Hippies and Data Don’t Mix, Do They?

Episode 5: Special guest, Jason Thompson, joins us to discuss opinions on Google Analytics 4, and Facebook's recent woes and what it means for marketeers across the world.
Migrating to GA4 in Four Phases
Tip Sheets & eBooks

Migrating to GA4 in Four Phases

Find out what's new and improved in Google Analytics 4 and how to best transition from Universal Analytics.
Is Your Web Analytics Data Inaccurate?
Blog

Is Your Web Analytics Data Inaccurate?

Prevent inaccurate data and protect the integrity of your web analytics.
3 Tools to Test the Data Integrity of Your Web Analytics
Blog

3 Tools to Test the Data Integrity of Your Web Analytics

Test and protect the data integrity of your web analytics with one of these three tools.
5 Tips to Bulletproof Your Analytics Implementation
Tip Sheets & eBooks

5 Tips to Bulletproof Your Analytics Implementation

Learn the best practices for creating a bulletproof analytics implementation.
The Top 5 Website Tagging Best Practices
Blog

The Top 5 Website Tagging Best Practices

Websites are under a lot of stress. Following website tagging best practices will help you keep your tagging implementation scalable and in good shape.
How to Test Your Web Analytics Is Collecting Accurate Data
Blog

How to Test Your Web Analytics Is Collecting Accurate Data

How often do you take the time to verify your web analytics is still working? Website changes can break web analytics, so consistent testing is important to preserve functionality.
Episode 4: LGPD, UK Walking Away from GDPR, and Tools for Data Protection
DataChat LIVE!

LGPD, UK Walking Away from GDPR, and Tools for Data Protection

Episode 4: Special Guest, Ingrid Silva Pino, joins the discussion about updates on LGPD, the UK walking away from GDPR, processes and tools for addressing data protection, And more!
All You Need to Know About Web Tags
Blog

All You Need to Know About Web Tags

This post discusses the basics of web tags and tag management. Discover what web tags are, how they work and what advantages they offer to digital marketers.
5 Point Web Analytics Audit
Solution Summaries

5 Point Web Analytics Audit

5-Point Web Analytics Checklist of essential items you should audit before, during, and after any website update to ensure you are collecting accurate data.
Episode 3: Transitioning to GA4, Changes in Digital Experience, and How Top Retailers Implement Adobe Analytics
DataChat LIVE!

Transitioning to GA4, Changes in Digital Experience, and How Top Retailers Implement Adobe Analytics

Episode 3: Special guest, Krista Seiden, joins the discussion on New GA 4, Changes in Digital Experience, Industry Updates, & More!
Content Library » Tip Sheets & eBooks » Catch Data Errors Before They Happen Download PDFExpand Fullscreen Catch Data Errors Before They Happen
Tip Sheets & eBooks

Catch Data Errors Before They Happen

Learn how a data governance process can catch errors before they negatively impact your data
4 Steps to Implement Adobe Analytics in 2021
Blog

4 Steps to Implement Adobe Analytics in 2021

An Introduction for New Users of Adobe Analytics: How to Implement an Adobe Analytics Tag
The Server-Side Debate
Blog

The Server-Side Debate

We give equal time to the benefits of moving server-side as well as the many dependencies and resource questions that still need to be carefully considered in this debate.
Global Retail & Business Banking Firm Implements Data Governance
Case Studies

Global Retail & Business Banking Firm Implements Data Governance

Find out how one of the world's ten largest banks has automated part of their tag validation process with ObservePoint.
How to Test Your Adobe Analytics Implementation
Blog

How to Test Your Adobe Analytics Implementation

With the right tools to automate testing your Adobe Analytics implementation, you can get efficiency and accurate data.
Episode 2: Pros & Cons of Server-Side, Privacy Regulation Updates, and The State of Third-Party
DataChat LIVE!

Pros & Cons of Server-Side, Privacy Regulation Updates, and The State of Third-Party Cookies

Episode 2: Join digital marketing and analytics leaders for regular live discussions around data problem-solving, industry news, strategy, governance, technology, regulations, and more!
Mass Media & Entertainment
Case Studies

Mass Media & Entertainment Conglomerate Enforces Data QA from End to End

Discover how this organization used ObservePoint to more efficiently and effectively enforce their data QA and governance processes from end to end.
7-Step Adobe Analytics Solution Design Reference [with SDR Template]
Blog

7-Step Adobe Analytics Solution Design Reference [with SDR Template]

This article walks through the steps of how to create an Adobe Analytics Solution Design Reference for a more effective data governance program in your web analytics implementation.
Counting Cookies: The Reliance, the Risk, and the Remedy
Webinars & Virtual Events

Counting Cookies: The Reliance, the Risk, and the Remedy

Do you feel prepared for the death of cookies? We wanted to know how well prepared the industry is, so we scanned the top 100 sites in the US, UK and Australian markets to find out.
Counting Cookies: The Reliance, the Risk, and the Remedy
Reports

Counting Cookies: The Reliance, the Risk, and the Remedy

How ready is the industry for cookies to crumble? Are you prepared? Find out in this report which studied third-party cookie dependency in the UK, US and Australia.
Building Robust CDPs, Cookie Considerations, and New Adobe SDK
DataChat LIVE!

Building Robust CDPs, Cookie Considerations, and New Adobe SDK

Episode 1: Join the conversation with Jeremy Moran of Quadratic about building robust identities with CDPs, the new Adobe SDK, and more!
How to Check if Google Analytics Is Working on Your Website
Blog

How to Check if Google Analytics Is Working on Your Website

Google Analytics is the most used analytics solution on the market. But how can you check if Google Analytics is working on your website? Here's how.
ObservePoint Privacy Compliance - Marketing Analytics Summit 2021
Webinars & Virtual Events

ObservePoint Privacy Compliance – Marketing Analytics Summit 2021

Join Mike Fong, Solutions Engineer, to learn how to protect your customers, their data, and your reputation by ensuring privacy compliance.
Consent Management & ObservePoint
Solution Summaries

Consent Management & ObservePoint

Explore three major joint use cases for Consent Management Platforms and ObservePoint.
3 Common Pain Points Of Privacy Compliance
Blog

3 Common Pain Points Of Privacy Compliance

Find tips on how to meet three common pain points of privacy compliance.
2021 Digital Analytics & Governance Report
Reports

2021 Digital Analytics & Governance Report

Discover how to become more data-driven, align with privacy standards, and improve your campaign management in the 2021 Digital Analytics & Data Governance Report.
ObservePoint Overview
Solution Videos

ObservePoint Overview

Learn how ObservePoint can help you make more informed business decisions by ensuring your customer analytics data is accurate and secure.
ObservePoint Overview (German)
Solution Summaries

ObservePoint Overview (German)

A quick overview of the complete ObservePoint solution. (German)
ObservePoint Overview (French)
Solution Summaries

ObservePoint Overview (French)

A quick overview of the complete ObservePoint solution. (French)
ObservePoint Overview (EMEA)
Solution Summaries

ObservePoint Overview (EMEA)

Bring insights, automation, and compliance to the chaos of customer experience data with ObservePoint's Data Governance solutions: Technology Governance, Privacy Compliance, and Campaign Performance.
ObservePoint Overview (Spanish)
Solution Summaries

ObservePoint Overview (Spanish)

A quick overview of the entire ObservePoint solution. (Spanish)
The Future of Marketing in a Post-Cookie World
Webinars & Virtual Events

The Future of Marketing in a Post-Cookie World – Alex Langshur, Cardinal Path

Learn how to thrive in the digital marketing and analytics world despite the impending death of cookies.
Solving GDPR's Data Subject Requests Big Data Problem
Webinars & Virtual Events

Solving GDPR’s Data Subject Requests Big Data Problem – Ed Devine, Fandango & Glen Horsley, RIVN

Join the discussion on the creation and rollout of a privacy program that resulted in Four Recommendations for DSR compliance.
Data Governance Provides a 432% ROI - Dean Davison, Forrester
Webinars & Virtual Events

Data Governance Provides a 432% ROI – Dean Davison, Forrester

See how Forrester's TEI™ of ObservePoint found data governance provides 432% ROI by helping to optimize customer experiences, increase revenue, improve productivity, and avoid wasted ad spend.
A Better Digital World (Introduction)
Webinars & Virtual Events

A Better Digital World (Introduction)

2020 has accelerated the Digital Revolution, which is being led by every marketer, analyst, and insights professional who is using data to create engaging experiences and a better digital world.
Webinars & Virtual Events

Data Governance Tips & Tricks – Jordan Avalos & Pam Frei, Southwest Airlines

Utilize lesser-known features of ObservePoint for data governance: LiveConnect, Action Set Library, Webhook integrations, Google Sheets Ad-ons, and more!
The Four Essential Steps to Transform into an Insights-Driven Business
Reports

The Four Essential Steps to Transform into an Insights-Driven Business

Discover how to simplify the process of becoming insights-driven in this 4-step model from Forrester
The ROI of ObservePoint: A Forrester Total Economic Impact™ Study
Solution Summaries

The ROI of ObservePoint: A Forrester Total Economic Impact™ Study

A summary of Forrester's Total Economic Impact Study of ObservePoint; the key results, quantified and unquantified benefits, and how they were calculated.
ObservePoint Whitelist Instructions
Solution Summaries

ObservePoint Whitelist Instructions

A guide walking through how to whitelist ObservePoint traffic in your firewall and in your analytics solution.
Performance Auditing
Solution Summaries

Performance Auditing

Monitor and isolate slow-loading scripts and tags that destroy page performance with ObservePoint's Technology Governance.
The Total Economic Impact™ of ObservePoint Download PDFExpand Fullscreen The Total Economic Impact™ of ObservePoint
Reports

The Total Economic Impact™ of ObservePoint

This Forrester TEI™ report demonstrates how ObservePoint helps organizations save budget and grow revenue with automated data governance.
Tealium and ObservePoint Integrations Guide
Solution Summaries

Tealium and ObservePoint Integrations Guide

See how ObservePoint works with Tealium to validate a complete migration and deployment of the technology, then enables ongoing testing and validation of implementation and functionality.
The Value of ObservePoint
Solution Summaries

The Value of ObservePoint

Understand some of the core problems ObservePoint solves for in the process of data collection and technology governance.
Advance Your Customer Analytics Maturity
Reports

Advance Your Customer Analytics Maturity

Learn how to create a custom roadmap to advanced customer analytics maturity in this Forrester Report
Building vs Buying Your Analytics Testing Solution
Solution Summaries

Building vs Buying Your Analytics Testing Solution

Estimate the cost to build an automated auditing and testing solution like ObservePoint, including resources, time, development, maintenance, and opportunity.
2020 Digital Analytics and Governance Report
Reports

2020 Digital Analytics and Governance Report

Becoming a data-driven business is more important than ever. Discover insights that will help you become more data-driven in our 2020 Digital Analytics Industry Report.
16 Takeaways from Analytics Leaders in 2020
Blog

16 Takeaways from Analytics Leaders in 2020

This blog post includes some of the key insights gained from analytics professionals at ObservePoint's 2020 Virtual Analytics Summit.
Lea Pica, LeaPica.com – 3 Keys to Avoiding Presentation Zombification and Creating an Impact with Your Insights
Webinars & Virtual Events

Lea Pica, LeaPica.com – 3 Keys to Avoiding Presentation Zombification and Creating an Impact with Your Insights

Learn from Lea Pica, Data Storytelling Advocate, about how to help others remember your data and act upon it.
Jon Tomlinson, Metric Partners – Maximize Your Marketing Channels for Adobe Analytics
Webinars & Virtual Events

Jon Tomlinson, Metric Partners – Maximize Your Marketing Channels for Adobe Analytics

Learn how to use sub-channels to improve data quality while maximizing Adobe’s marketing channel reporting.
Peter O'Neill, Ayima – Identifying and Resolving Transaction Discrepancies
Webinars & Virtual Events

Peter O’Neill, Ayima – Identifying and Resolving Transaction Discrepancies

Peter O'Neill, Director of Analytics at Ayima, will discuss how to establish trust in the data captured in key conversion paths.
Chris O'Neill, ObservePoint – Perfecting Release Validation: Catch Errors Before they Destroy Your Data
Webinars & Virtual Events

Chris O’Neill, ObservePoint – Perfecting Release Validation: Catch Errors Before they Destroy Your Data

Learn how to use release validation to identify analytics errors in a staging environment before going live.
Global IT Solutions Company Uses Test Automation to Optimize Their Website
Case Studies

Global IT Solutions Company Uses Test Automation to Optimize Their Website

Learn how a global IT solutions company used ObservePoint to improve the data quality of roughly 3.5 million analytics records.
Don't Wait To Validate
Solution Summaries

Don’t Wait To Validate

See how ObservePoint can assist your team through a website redesign or technology migration by auditing and validating your implementations in staging, production, and the live environment. 
Testing Is Trusting: How to Apply Test Automation to Analytics Data
Blog

Testing Is Trusting: How to Apply Test Automation to Analytics Data

Learn how to use testing automation to eliminate the frustration and lack of confidence that comes with manually managing an analytics implementation.
Finning Automates QA for Efficient and Secure Technology Deployment
Case Studies

Finning Automates QA for Efficient and Secure Technology Deployment

Learn how Finning used ObservePoint to set up an automated process to test their analytics implementation after each update to their website.
Authentication Technical Guide
Solution Summaries

Authentication Technical Guide

This PDF walks through 6 ways that ObservePoint users can authenticate with ObservePoint to be able to audit secure content.
3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance
Webinars & Virtual Events

3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance

Learn from Ali Shoukat, Marketing Technologist at Cisco, and Chris O'Neill, Solutions Engineer at ObservePoint, how to use test automation to improve various aspects of site performance.
Got Scary Analytics Data? 7 Things You Can Do About It
Blog

Got Scary Analytics Data? 7 Things You Can Do About It

This article discusses the reality of bad data and common issues that affect your web analytics solution. Learn seven ways to fix, manage, and prevent scary data.
ObservePoint Webhook Integration Service
Solution Summaries

ObservePoint Webhook Integration Service

A summary of the services included with ObservePoint's Webhook Integration.
4 Ways to Align Marketing and IT Analytics Implementation Workflows
Blog

4 Ways to Align Marketing and IT Analytics Implementation Workflows

Learn the 4 ways to align your marketing and IT analytics teams in this blog post.
Migrating from Adobe DTM to Launch: A 4-Phased Approach
Webinars & Virtual Events

Webinar – Migrating from Adobe DTM to Launch: A 4-Phased Approach

Learn how to migrate your legacy Adobe Dynamic Tag Management implementation over to Adobe's new TMS, Launch by Adobe.
Addressing the ICO's Cookie Restrictions for Digital Analytics
Blog

Addressing the ICO’s Cookie Restrictions for Digital Analytics

Learn what you need to know about the ICO's new cookie guidance in this blog post.
Better Analytics Data for Better Online Banking with ObservePoint
Case Studies

Better Analytics Data for Better Online Banking with ObservePoint

Learn how a major financial services firm used ObservePoint to ensure accurate data collection during a complex migration process.
Analytics Testing with ObservePoint Is an Ongoing Practice
Blog

Analytics Testing with ObservePoint Is an Ongoing Practice

Discover why maintaining accurate data on an ongoing basis is critical to giving your customers amazing experiences.
Google Tag Manager & ObservePoint: A Data Quality Feedback Loop
Solution Summaries

Google Tag Manager & ObservePoint: A Data Quality Feedback Loop

See how ObservePoint works with Google Tag Manager to validate a complete migration and deployment of the technology, then enables ongoing auditing and validation of implementation and functionality.
Analytics Testing Strategies
Blog

How to Make Better Business Decisions: Analytics Testing Strategies

Learn strategies for maximizing analytics testing efficiency in order to make better decisions for your business.
How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint
Case Studies

How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint

Learn how travel and leisure giant Carnival Corporation used ObservePoint to migrate from Adobe DTM to Launch by Adobe with 75% less resources than expected.
Launch by Adobe & ObservePoint: A Data Quality Feedback Loop
Solution Summaries

Launch by Adobe & ObservePoint: A Data Quality Feedback Loop

See how ObservePoint works with Adobe Launch to validate a complete migration and deployment of the technology, then enables ongoing testing and validation of implementation and functionality.
How to Conduct a Google Analytics Audit [21 Point Checklist]
Tip Sheets & eBooks

How to Conduct a Google Analytics Audit [21 Point Checklist]

A 21 point audit to help you make sure the data you capture is trustworthy, so you can make confident decisions about your organization.
What Is Tag Auditing for Analysts?
Blog

What Is Tag Auditing for Analysts?

Learn the promises and pitfalls of analytics tags and how tag auditing helps analysts discover and prevent data collection errors.
Webkit's ITP 2.2: How it Affects Analytics Tracking and What to Do About It
Blog

Webkit’s ITP 2.2: How it Affects Analytics Tracking and What to Do About It

Learn how Webkit's ITP 2.2 will affect your ability to effectively track unique visitors on your website and what you can do about it.
Your Favourite Story Completes a Successful Analytics Migration for a Luxury Vehicle Manufacturer
Case Studies

Your Favourite Story Completes a Successful Analytics Migration for a Luxury Vehicle Manufacturer

YFS uses ObservePoint to complete a successful analytics migration to a new Adobe Analytics implementation.
Analytics Monitoring: How to Ensure Your Implementation Stays Up and Running
Blog

Analytics Monitoring: How to Ensure Your Implementation Stays Up and Running

This blog post walks through how an analytics monitoring solution can help you periodically scan the pages on your site to ensure accurate data collection and positive user experiences.
How Suncorp Made It Easier to Make Better Data-Driven Decisions
Case Studies

How Suncorp Made It Easier to Make Better Data-Driven Decisions

In this case study, you will learn how digital banking company Suncorp made better data-driven decisions with ObservePoint
RS Components Tests Their Analytics Data at Every Release with ObservePoint
Case Studies

RS Components Tests Their Analytics Data at Every Release with ObservePoint

Learn how RS Components implemented regular release validation on their website to ensure that nothing broke between website or analytics updates.
2019 Digital Analytics and Governance Report
Reports

Come Together (Right Now) To Deliver The Next Best Experience

Learn from this Forrester Report how cross-functional teams can share information to coordinate amazing experiences that meet customer objectives.
Automate Your Analytics Implementation QA
Blog

Automate Your Analytics Implementation QA

This blog post offers examples of how companies like HPE, NBCUniversal, and Recruit Lifestyle have scaled analytics testing by adopting automated QA processes.
Google Analytics Crash Course: 25 of the Best Tricks and Hacks
Blog

Google Analytics Crash Course: 25 of the Best Tricks and Hacks

Analytics solutions are constantly changing, making it hard to keep up. Learn the 25 most beneficial tricks and hacks for Google Analytics.
Exture Reduces Recruit Lifestyle’s QA Time by More Than 75%
Case Studies

Exture Reduces Recruit Lifestyle’s QA Time by More Than 75% (In Japanese)

How Recruit Lifestyle was able to reduce time in QA by more than 75% by implementing an automated QA auditing process.
How Teams Benefit from ObservePoint
Solution Summaries

How Teams Benefit from ObservePoint

With ObservePoint, teams across your organization can deploy and govern analytics and marketing tech with efficiency, confidence, and accuracy.
Onboarding Service Summary
Solution Summaries

Onboarding Service Summary

A summary of what's included with ObservePoint's Onboarding services.
Reports

2019 Digital Analytics and Governance Report

Learn the identities, responsibilities, and priorities of analytics practitioners going into 2019 with the proprietary report created by ObservePoint.
Exture Reduces Recruit Lifestyle’s QA Time by More Than 75%
Case Studies

Exture Reduces Recruit Lifestyle’s QA Time by More Than 75%

How Recruit Lifestyle was able to reduce time spent in QA processes by more than 75% through an automated QA auditing process.
Case Studies

Datalicious Arms Marketing with Better Data

Datalicious uses tag auditing to improve digital analytics data and provide powerful insights.
Tag Governance
Blog

Tag Governance: Your Best Martech Investment in 2019

Tag governance is the best investment in martech companies can make in 2019 as it helps you overcome challenges facing your data and decisions.
The Data Layer: From Novice to Expert in 2.5 Seconds With Red Bread Lab
Reports

The Data Layer: From Novice to Expert in 2.5 Seconds With Red Bread Lab

Companies that want to move in the fast lane need the right vehicle to get there. That vehicle is the data layer.
Case Studies

How HPE Cleaned Up Their Analytics Across Business Units

Learn how HPE used ObservePoint's WebAssurance to improve their analytics across their business. Fill out the form to receive a free case study.
Preparing Your Analytics for a Stress-Free Black Friday & Cyber Monday
Blog

Preparing Your Analytics for a Stress-Free Black Friday & Cyber Monday

This article discusses 10 steps to get your house in order when preparing your analytics for the influx of shopper traffic during the holiday season.
Case Studies

Fortune 500 Firm Validates Critical Page Analytics

Learn how ObservePoint's WebAssurance helped this Fortune 500 firm audit analytics implementation. Fill out this form for a complimentary case study.
5 Key Steps of A Machine Learning Project Lifecycle
Blog

5 Key Steps of A Machine Learning Project Lifecycle

Everyone makes machine learning sound so hands-off, but there's some work you need to put in first. Learn 5 steps to prepare your data for machine learning.
7 Cases Where You Can't Afford to Skip Analytics Testing
Blog

7 Cases Where You Can’t Afford to Skip Analytics Testing

Learn how to find a world where insights are trustworthy and tracking technology always works like you expect it to.
3 Reasons Why You Should Do a Website Audit Today
Blog

3 Reasons Why You Should Do a Website Audit Today

Considering conducting a website audit? Here are three reasons (and some recommendations) for why you should do a website audit today.
Adobe Analytics Audit: 6 Tips to Review Traffic Sources and Site Activity
Blog

Adobe Analytics Audit: 6 Tips to Review Traffic Sources and Site Activity

Are you using your enterprise-grade analytics solution with the maturity of an analytics master? Learn how to conduct an Adobe Analytics audit and find out.
ObservePoint Security
Solution Summaries

ObservePoint Security

A breakdown of what data ObservePoint collects and how it's used.
Case Studies

Pharma Marketing Agency Increases Efficiency 87.5%

Learn how this Pharma marketing agency used ObservePoint's WebAssurance to increase efficiency. To find out more, download the free case study.
The Digital Data Quality PlayBook
Tip Sheets & eBooks

The Digital Data Quality PlayBook

The Digital Data Quality Playbook details 10 steps to improving your data quality for accuracy and correctness.
How Analytics and Marketing Tags Break
Blog

How Analytics and Marketing Tags Break

Websites are meant to be dynamic, but the rapid changes often result in broken tags. Learn what a broken analytics tag is and how you can better prevent it.
Case Studies

Lima Consulting Experiences 300% Faster Accuracy

Learn how Lima Consulting tripled their efficiency by auditing analytics tags with ObservePoint. Fill out the form for a free whitepaper.
Tag Monitoring: Protect Your Website from Broken and Missing Tags
Blog

Tag Monitoring: Protect Your Website from Broken and Missing Tags

Learn how tag monitoring solutions help you to catch broken and missing tags so you can ensure quality analytics and digital marketing data.
2018 Digital Analytics & Data Governance Report: The Top 7 Insights
Blog

2018 Digital Analytics & Data Governance Report: The Top 7 Insights

Earlier this year, ObservePoint conducted its 2018 Digital Analytics & Data Governance Survey. View the top responses and insights here.
Data Quality and the Digital World: A Web Analytics Demystified White Paper
Reports

Data Quality and the Digital World: A Web Analytics Demystified White Paper

This report gives ten tips on collecting and acting on reliable, trustworthy data.
How to Check Your Analytics Tags Are Working with a Tag Debugger
Blog

How to Check Your Analytics Tags Are Working with a Tag Debugger

This article discusses the best way to check analytics tags using ObservePoint's free, unlimited tag debugging solution: TagDebugger™.
Why Poor Data Quality in Web Analytics Happens (and How to Avoid It)
Blog

Why Poor Data Quality in Web Analytics Happens (and How to Avoid It)

This article discusses how poor data quality could negatively impact your ability to measure user behavior.
10 Tips for Presenting Data
Blog

10 Tips for Presenting Data

This article outlines ten tips for presenting data so that stakeholders can understand and make decisions off of data in analytics reports.
What Is a Good Bounce Rate? Quickly Create Internal Benchmarks
Blog

What Is a Good Bounce Rate? Quickly Create Internal Benchmarks

This article answers the question "What is a good bounce rate?" and shows how analysts can create internal bounce rate benchmarks in Google Analytics.
Building a Sustainable Analytics Infrastructure for Your Big Data Efforts
Blog

Building a Sustainable Analytics Infrastructure for Your Big Data Efforts

This article discusses the importance of building sustainable analytics to gain real insights over a long period of time while efficiently using resources.
Blog

10 Steps to Digital Data Quality Nirvana

This article outlines how to manage data quality, and the ultimate cost of poor data. See the ten perscribed tips to correct data quality problems and prevent them in the future.
Determining the Optimal Size for a Website Audit
Blog

Determining the Optimal Size for a Website Audit

This article discusses the importance of using sample audits instead of a site-wide website audit to validate analytics and marketing tags.
Web Analytics: Start with the “Why” Before the “What”
Blog

Web Analytics: Start with the “Why” Before the “What”

This article discusses the common pitfall or rushing into your web analytics implementation without first establishing what you hope to accomplish and why.
Lori McNeill, Riptide Analytics
Webinars & Virtual Events

Lori McNeill, Riptide Analytics – No Dev Resources? No Problem! 6 Technical Hacks for Analytics Practitioners

Lori will be walking through some "hacks" for analysts to increase self-sufficiency in getting the data they need.
Judah Phillips, SmartCurrent - Data Stewardship in Digital Analytics
Webinars & Virtual Events

Judah Phillips, SmartCurrent – Data Stewardship in Digital Analytics

Learn how to appoint a data steward and create more value with analytics.
Lee Isensee, Search Discovery - Hey Siri, What Are App Analytics?
Webinars & Virtual Events

Lee Isensee, Search Discovery – Hey Siri, What Are App Analytics?

This session will cover the evolving market of mobile and app analytics, and how to use that data to succeed.
Matt Langie, MarketLinc - The Power of Human Engagement in a Digital World
Webinars & Virtual Events

Matt Langie, MarketLinc – The Power of Human Engagement in a Digital World

Learn a unique approach to analyzing visitor digital body language, segmenting that site traffic, and delivering engagement at a human level
Pairing Analytics with Qualitative Methods
Webinars & Virtual Events

Michele Kiss, Analytics Demystified – Pairing Analytics with Qualitative Methods to Understand the WHY

Learn quantitative and qualitative techniques companies can leverage to get more insight into their customers’ behaviors.
Data Validation: The Great Seal of Approval
Blog

Data Validation: The Great Seal of Approval

This article discusses how data validation can help analysts and digital marketers gain the confidence of their analytics stakeholders.
Website Tags are Bound to Break…
Blog

Website Tags are Bound to Break…

This article illustrates the reality of broken website tags and how to minimize the impact of data quality issues. Learn three tips to help prevent tag issues, and how to benefit from a tag audit.
Data Inflation: A Hidden Danger for Your Analytics Data
Blog

Data Inflation: A Hidden Danger for Your Analytics Data

This article explains the dangers of inflation and how data quality can be hindered because of it. See why inflation can affect web analytics data and what happens to a real company that must deal...