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  • Virtual Analytics Summit 2020

    Virtual Analytics Summit 2020

    Join more than 5,000 peers for 15+ sessions from digital analytics experts and thought leaders for free, January 15, 2020!

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  • 3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance31:06

    3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance

    Learn from Ali Shoukat, Marketing Technologist at Cisco, and Chris O'Neill, Solutions Engineer at ObservePoint, how to use test automation to improve various aspects of site performance.

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  • Scary Analytics Data? 7 Things You Can Do About It

    Scary Analytics Data? 7 Things You Can Do About It

    This eBook discusses the reality of bad data and common issues that affect your web analytics solution. Learn seven ways to fix, manage, and prevent scary data.

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  • 4 Ways to Align Marketing and IT Analytics Implementation Workflows

    4 Ways to Align Marketing and IT Analytics Implementation Workflows

    Learn the 4 ways to align your marketing and IT analytics teams in this eBook.

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  • Webinar - Migrating from Adobe DTM to Launch: A 4-Phased Approach55:15

    Webinar - Migrating from Adobe DTM to Launch: A 4-Phased Approach

    Learn how to migrate your legacy Adobe Dynamic Tag Management implementation over to Adobe's new TMS, Launch by Adobe.

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  • Migrating from Adobe DTM to Adobe Launch: An Infographic

    Migrating from Adobe DTM to Adobe Launch: An Infographic

    The sunset date for Adobe DTM is rapidly approaching. Learn how you can effectively make the switch to Adobe Launch in this infographic

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  • Master Your MarTech Migration: A Guide for Switching Web-Based Marketing and Analytics Solutions

    Master Your MarTech Migration: A Guide for Switching Web-Based Marketing and Analytics Solutions

    Learn the 4-phased approach to successfully migrate from one MarTech solution to another in this white paper.

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  • Better Analytics Data for Better Online Banking with ObservePoint

    Better Analytics Data for Better Online Banking with ObservePoint

    Learn how a major financial services firm used ObservePoint to ensure accurate data collection during a complex migration process.

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  • From UX to User Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    From UX to User Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.

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  • How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint

    How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint

    Learn how travel and leisure giant Carnival Corporation used ObservePoint to migrate from Adobe DTM to Launch by Adobe with 75% less resources than expected.

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  • Migrating from DTM to Adobe Launch: A 4-Phased Approach

    Migrating from DTM to Adobe Launch: A 4-Phased Approach

    Learn how to migrate your Adobe Dynamic Tag Management implementation over to Adobe's new TMS: Launch by Adobe, before the DTM shutdown hits.

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  • 21 Point Adobe Analytics Audit

    21 Point Adobe Analytics Audit

    Discover 21 tips to improve your Adobe Analytics implementation and web analytics data. Download your free copy.

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  • 21 Point Google Analytics Audit

    21 Point Google Analytics Audit

    This eBook is a 21 point audit to help you make sure the data you capture is trustworthy, so you can make confident decisions about your organization.

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  • Digital CX Trends, 2019: Digital CX And Human-Centered Experience Design Align — At Last

    Digital CX Trends, 2019: Digital CX And Human-Centered Experience Design Align — At Last

    In this Forrester Report, you'll discover ways to shift from the touchpoint CX mindset to human-center a take advantage of the opportunities from shifting to this focus.

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  • The State Of Insights-Driven Business Maturity, 2019

    The State Of Insights-Driven Business Maturity, 2019

    This report, The State Of Insights-Driven Business Maturity, 2019, walks through some of the key observations made by Forrester Research concerning insights-driven businesses.

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  • Analytics Monitoring: How to Ensure Your Implementation Stays Up and Running

    Analytics Monitoring: How to Ensure Your Implementation Stays Up and Running

    This eBook walks through how an analytics monitoring solution can help you periodically scan the pages on your site to ensure accurate data collection and positive user experiences.

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  • How to Solve the 4 Most Common Challenges in Campaign Tracking

    How to Solve the 4 Most Common Challenges in Campaign Tracking

    This eBook explains best practices for standardizing, generating, storing, and validating tracking links to ensure your campaigns have high-quality data that you can feel comfortable acting on.

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  • Come Together (Right Now) To Deliver The Next Best Experience

    Come Together (Right Now) To Deliver The Next Best Experience

    Learn from this Forrester Report how cross-functional teams can share information to coordinate amazing experiences that meet customer objectives.

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  • RS Components Tests Their Analytics Data at Every Release with ObservePoint

    RS Components Tests Their Analytics Data at Every Release with ObservePoint

    Learn how RS Components implemented regular release validation on their website to ensure that nothing broke between website or analytics updates.

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  • Automate Your Analytics Implementation QA

    Automate Your Analytics Implementation QA

    This eBook offers examples of how companies like HPE, NBCUniversal, and Recruit Lifestyle have scaled analytics testing by adopting automated QA processes.

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