See how ObservePoint can help you make sure your websites are ready to track the increased ad spend and handle the uptick in traffic and conversions.
Did you know the average company has 17.75 cookies on their homepage and 45.5% of those are 3rd party? Learn more from our 2023 Web Governance Report.
Privacy compliance. Are you snoring already? Or is it a groan because it’s been on your plate for ages? Whether you’re in marketing, analytics, or data protection, any team member that works with or on a company’s website needs to prioritize privacy compliance. What Even Is Privacy Compliance? Website privacy compliance refers to the…
Most data privacy laws hold website owners accountable for what technologies are used on their site, what data is being collected, and how each technology got there. We are thrilled to announce the latest patent-pending feature available now to all ObservePoint users: Cookie Initiators & Origin Stories.
In our most recent DataChat Live, we covered ”Cookie Governance from A to Z” with ObservePoint CTO, Dave Smith. Below are the highlights from that discussion.
Learn how to get your analytics and campaigns ready and running as efficiently as possible for your data-heavy marketing campaigns.
Website Privacy Validation (5/6): Where are new and/or unapproved cookies and technologies showing up on my website?￼
The California Consumer Privacy Act (CCPA) requires that consumers can opt-out of having their personal information sold or shared by businesses that collect it on their websites. That means that if your site can be visited by California residents, then it is a best practice to have a “Do Not Sell/Share” link accessible from every…
Learn how tag auditing tools (or just tag audit tools) help companies govern analytics and marketing tags on their websites and apps rapidly and at scale.
Adobe has officially sunseted their original, long-lived tag management system, Adobe Dynamic Tag Management. Many Adobe customers will opt to use Adobe’s new TMS, Launch by Adobe, and thus will face the potentially challenging migration from one solution to the other. ObservePoint wants to help you ignite the boosters and prepare for launch. Why…
Piggybacking tags are enough to keep the compliance officer or attuned marketer up at night. But what threat do they really pose? Learn more about piggybacking tags in this post.
Special guest Jenn Kunz, Consultant at 33 Sticks, joins the conversation on how to build and maintain a digital governance system.
Pull the data layer out of obscurity and into the light, exposing both the technical components as well as the business value of investing in one.
We wanted to know how mature organizations are in Consent Management Platform adoption, which CMPs have the bulk of the market share, and what the differences are between the US and the EU.
In The Digital Governance Framework we outline how to test your tech to ensure accurate data collection and insights, audit cookies and tags for compliance, and find customer journey interruptions.
From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data
This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.
Analytics tools can easily break when moving between dev environments. Avoid broken analytics by applying proactive data governance during development.
See how Ford ME uses ObservePoint to increase data accuracy to 99%, lower page load times on 90% of pages, increase efficiency of analytics implementation, and monitor critical user journeys.
ObservePoint is software to help companies ensure digital analytics data is accurate and actionable. Get answers to your question "What is ObservePoint?" as well as others.
How often do you take the time to verify your web analytics is still working? Website changes can break web analytics, so consistent testing is important to preserve functionality.
Episode 4: Special Guest, Ingrid Silva Pino, joins the discussion about updates on LGPD, the UK walking away from GDPR, processes and tools for addressing data protection, And more!
Transitioning to GA4, Changes in Digital Experience, and How Top Retailers Implement Adobe Analytics
Episode 3: Special guest, Krista Seiden, joins the discussion on New GA 4, Changes in Digital Experience, Industry Updates, & More!
Episode 2: Join digital marketing and analytics leaders for regular live discussions around data problem-solving, industry news, strategy, governance, technology, regulations, and more!
Discover how this organization used ObservePoint to more efficiently and effectively enforce their data QA and governance processes from end to end.
This article walks through the steps of how to create an Adobe Analytics Solution Design Reference for a more effective data governance program in your web analytics implementation.
Do you feel prepared for the death of cookies? We wanted to know how well prepared the industry is, so we scanned the top 100 sites in the US, UK and Australian markets to find out.
How ready is the industry for cookies to crumble? Are you prepared? Find out in this report which studied third-party cookie dependency in the UK, US and Australia.
Episode 1: Join the conversation with Jeremy Moran of Quadratic about building robust identities with CDPs, the new Adobe SDK, and more!
Google Analytics is the most used analytics solution on the market. But how can you check if Google Analytics is working on your website? Here's how.
Join Mike Fong, Solutions Engineer, to learn how to protect your customers, their data, and your reputation by ensuring privacy compliance.
Learn how to thrive in the digital marketing and analytics world despite the impending death of cookies.
Join the discussion on the creation and rollout of a privacy program that resulted in Four Recommendations for DSR compliance.
See how Forrester's TEI™ of ObservePoint found data governance provides 432% ROI by helping to optimize customer experiences, increase revenue, improve productivity, and avoid wasted ad spend.
Utilize lesser-known features of ObservePoint for data governance: LiveConnect, Action Set Library, Webhook integrations, Google Sheets Ad-ons, and more!
A summary of Forrester's Total Economic Impact Study of ObservePoint; the key results, quantified and unquantified benefits, and how they were calculated.
Estimate the cost to build an automated auditing and testing solution like ObservePoint, including resources, time, development, maintenance, and opportunity.
Lea Pica, LeaPica.com – 3 Keys to Avoiding Presentation Zombification and Creating an Impact with Your Insights
Learn from Lea Pica, Data Storytelling Advocate, about how to help others remember your data and act upon it.
Learn how to use sub-channels to improve data quality while maximizing Adobe’s marketing channel reporting.
Peter O'Neill, Director of Analytics at Ayima, will discuss how to establish trust in the data captured in key conversion paths.
Chris O’Neill, ObservePoint – Perfecting Release Validation: Catch Errors Before they Destroy Your Data
Learn how to use release validation to identify analytics errors in a staging environment before going live.
Learn how a global IT solutions company used ObservePoint to improve the data quality of roughly 3.5 million analytics records.
Learn how to use testing automation to eliminate the frustration and lack of confidence that comes with manually managing an analytics implementation.
Learn how Finning used ObservePoint to set up an automated process to test their analytics implementation after each update to their website.
Learn from Ali Shoukat, Marketing Technologist at Cisco, and Chris O'Neill, Solutions Engineer at ObservePoint, how to use test automation to improve various aspects of site performance.
This article discusses the reality of bad data and common issues that affect your web analytics solution. Learn seven ways to fix, manage, and prevent scary data.
Learn how to migrate your legacy Adobe Dynamic Tag Management implementation over to Adobe's new TMS, Launch by Adobe.
Learn how a major financial services firm used ObservePoint to ensure accurate data collection during a complex migration process.
See how ObservePoint works with Google Tag Manager to validate a complete migration and deployment of the technology, then enables ongoing auditing and validation of implementation and functionality.
Learn how travel and leisure giant Carnival Corporation used ObservePoint to migrate from Adobe DTM to Launch by Adobe with 75% less resources than expected.
See how ObservePoint works with Adobe Launch to validate a complete migration and deployment of the technology, then enables ongoing testing and validation of implementation and functionality.
A 21 point audit to help you make sure the data you capture is trustworthy, so you can make confident decisions about your organization.
Learn how Webkit's ITP 2.2 will affect your ability to effectively track unique visitors on your website and what you can do about it.
YFS uses ObservePoint to complete a successful analytics migration to a new Adobe Analytics implementation.
This blog post walks through how an analytics monitoring solution can help you periodically scan the pages on your site to ensure accurate data collection and positive user experiences.
Learn how RS Components implemented regular release validation on their website to ensure that nothing broke between website or analytics updates.
Learn from this Forrester Report how cross-functional teams can share information to coordinate amazing experiences that meet customer objectives.
Analytics solutions are constantly changing, making it hard to keep up. Learn the 25 most beneficial tricks and hacks for Google Analytics.
How Recruit Lifestyle was able to reduce time in QA by more than 75% by implementing an automated QA auditing process.
Tag governance is the best investment in martech companies can make in 2019 as it helps you overcome challenges facing your data and decisions.
Learn how HPE used ObservePoint's WebAssurance to improve their analytics across their business. Fill out the form to receive a free case study.
This article discusses 10 steps to get your house in order when preparing your analytics for the influx of shopper traffic during the holiday season.
Learn how ObservePoint's WebAssurance helped this Fortune 500 firm audit analytics implementation. Fill out this form for a complimentary case study.
Everyone makes machine learning sound so hands-off, but there's some work you need to put in first. Learn 5 steps to prepare your data for machine learning.
Are you using your enterprise-grade analytics solution with the maturity of an analytics master? Learn how to conduct an Adobe Analytics audit and find out.
Learn how this Pharma marketing agency used ObservePoint's WebAssurance to increase efficiency. To find out more, download the free case study.
Learn how tag monitoring solutions help you to catch broken and missing tags so you can ensure quality analytics and digital marketing data.
Earlier this year, ObservePoint conducted its 2018 Digital Analytics & Data Governance Survey. View the top responses and insights here.
This article discusses the best way to check analytics tags using ObservePoint's free, unlimited tag debugging solution: TagDebugger™.
This article answers the question "What is a good bounce rate?" and shows how analysts can create internal bounce rate benchmarks in Google Analytics.
This article discusses the importance of building sustainable analytics to gain real insights over a long period of time while efficiently using resources.
This article discusses the common pitfall or rushing into your web analytics implementation without first establishing what you hope to accomplish and why.
Lori McNeill, Riptide Analytics – No Dev Resources? No Problem! 6 Technical Hacks for Analytics Practitioners
Lori will be walking through some "hacks" for analysts to increase self-sufficiency in getting the data they need.
This session will cover the evolving market of mobile and app analytics, and how to use that data to succeed.
Learn a unique approach to analyzing visitor digital body language, segmenting that site traffic, and delivering engagement at a human level
Michele Kiss, Analytics Demystified – Pairing Analytics with Qualitative Methods to Understand the WHY
Learn quantitative and qualitative techniques companies can leverage to get more insight into their customers’ behaviors.
This article explains the dangers of inflation and how data quality can be hindered because of it. See why inflation can affect web analytics data and what happens to a real company that must deal...