Latest Content

  • 2020 Digital Analytics and Governance Report

    2020 Digital Analytics and Governance Report

    Becoming a data-driven business is more important than ever. Discover insights that will help you become more data-driven in our 2020 Digital Analytics Industry Report.

    Read {{noun}}
  • Free Website Audit

    START NOW
  • 2020 Marketing: 4 Ways Your Performance Measurement Needs to Evolve Heading Into the Next Decade

    2020 Marketing: 4 Ways Your Performance Measurement Needs to Evolve Heading Into the Next Decade

    Learn how to improve your performance measurement into the future in this eBook.

    Read {{noun}}
  • Top 16 Takeaways from Analytics Leaders in 2020

    Top 16 Takeaways from Analytics Leaders in 2020

    This eBook includes some of the key insights gained from analytics professionals at ObservePoint's 2020 Virtual Analytics Summit.

    Read {{noun}}
  • Global IT Solutions Company Uses Test Automation to Optimize Their Website

    Global IT Solutions Company Uses Test Automation to Optimize Their Website

    Learn how a global IT solutions company used ObservePoint to improve the data quality of roughly 3.5 million analytics records.

    Read {{noun}}
  • Data Privacy Regulations: Comply Now and Prepare for the Future39:20

    Data Privacy Regulations: Comply Now and Prepare for the Future

    Learn from Glen Horsely at RIVN and Mike Fong from ObservePoint how to be compliant now and establish flexible processes to be compliant in the future.

    Watch Video
  • Testing Is Trusting: How to Apply Test Automation to Analytics Data

    Testing Is Trusting: How to Apply Test Automation to Analytics Data

    Learn how to use testing automation to eliminate the frustration and lack of confidence that comes with manually managing an analytics implementation.

    Read {{noun}}
  • Finning Automates QA for Efficient and Secure Technology Deployment

    Finning Automates QA for Efficient and Secure Technology Deployment

    Learn how Finning used ObservePoint to set up an automated process to test their analytics implementation after each update to their website.

    Read {{noun}}
  • The State of Marketing Attribution in 2019

    The State of Marketing Attribution in 2019

    Learn why people don't trust what their attribution programs tell them, and why that lack of trust has everything to do with the data feeding their models in this whitepaper.

    Read {{noun}}
  • 3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance31:06

    3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance

    Learn from Ali Shoukat, Marketing Technologist at Cisco, and Chris O'Neill, Solutions Engineer at ObservePoint, how to use test automation to improve various aspects of site performance.

    Watch Video
  • Scary Analytics Data? 7 Things You Can Do About It

    Scary Analytics Data? 7 Things You Can Do About It

    This eBook discusses the reality of bad data and common issues that affect your web analytics solution. Learn seven ways to fix, manage, and prevent scary data.

    Read {{noun}}
  • 4 Ways to Align Marketing and IT Analytics Implementation Workflows

    4 Ways to Align Marketing and IT Analytics Implementation Workflows

    Learn the 4 ways to align your marketing and IT analytics teams in this eBook.

    Read {{noun}}
  • Webinar - Migrating from Adobe DTM to Launch: A 4-Phased Approach55:15

    Webinar - Migrating from Adobe DTM to Launch: A 4-Phased Approach

    Learn how to migrate your legacy Adobe Dynamic Tag Management implementation over to Adobe's new TMS, Launch by Adobe.

    Watch Video
  • Migrating from Adobe DTM to Adobe Launch [Infographic]

    Migrating from Adobe DTM to Adobe Launch [Infographic]

    The sunset date for Adobe DTM is rapidly approaching. Learn how you can effectively make the switch to Adobe Launch in this infographic

    Read Article
  • Master Your MarTech Migration: A Guide for Switching Web-Based Marketing and Analytics Solutions

    Master Your MarTech Migration: A Guide for Switching Web-Based Marketing and Analytics Solutions

    Learn the 4-phased approach to successfully migrate from one MarTech solution to another in this white paper.

    Read {{noun}}
  • Better Analytics Data for Better Online Banking with ObservePoint

    Better Analytics Data for Better Online Banking with ObservePoint

    Learn how a major financial services firm used ObservePoint to ensure accurate data collection during a complex migration process.

    Read {{noun}}
  • How Marketers Track, Measure, and Attribute Performance [Infographic]

    How Marketers Track, Measure, and Attribute Performance [Infographic]

    Gain insights into how surveyed marketers track, measure, and attribute performance in this infographic.

    Read Article
  • From UX to User Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    From UX to User Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.

    Read {{noun}}
  • How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint

    How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint

    Learn how travel and leisure giant Carnival Corporation used ObservePoint to migrate from Adobe DTM to Launch by Adobe with 75% less resources than expected.

    Read {{noun}}
  • 2019 Marketing Benchmark Report

    2019 Marketing Benchmark Report

    Learn how marketers are facing significant challenges in tracking, measuring, and making sense of their data in this report.

    Read {{noun}}
  • Migrating from DTM to Adobe Launch: A 4-Phased Approach

    Migrating from DTM to Adobe Launch: A 4-Phased Approach

    Learn how to migrate your Adobe Dynamic Tag Management implementation over to Adobe's new TMS: Launch by Adobe, before the DTM shutdown hits.

    Read {{noun}}
  • loading
    Loading More...