![How to Conduct a Google Analytics Audit [21 Point Checklist] How to Conduct a Google Analytics Audit [21 Point Checklist]](https://resources.observepoint.com/wp-content/uploads/How-to-Conduct-a-Google-Analytics-Audit-21-Point-Checklist.png)
Web analysts and business decision-makers alike often don’t have confidence in what their web analytics solution tells them.
Whether you’re using Google Analytics as a primary or secondary web analytics solution, here is a 21 point audit to ensure you are capturing data you can trust and that you can confidently use to drive the right decisions in your organization.