From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data

Creating amazing online experiences requires access to data—and not any data, but accurate data. Unfortunately, overwhelmed digital analytics professionals don’t always have the time to verify the accuracy of their analytics implementation.

Here are five steps for building better online experiences, with a focus on:

• Clarifying the “why” of your website
• Rallying the team around a common data-driven purpose
• Verifying the accuracy of your analytics data