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See how ObservePoint can help you make sure your websites are ready to track the increased ad spend and handle the uptick in traffic and conversions.

You can't set and forget a CMP. We'll tell you why and explain how we can help you test consent preferences easily.

Privacy compliance. Are you snoring already? Or is it a groan because it’s been on your plate for ages? Whether you’re in marketing, analytics, or data protection, any team member that works with or on a company’s website needs to prioritize privacy compliance.   What Even Is Privacy Compliance? Website privacy compliance refers to the…

Most data privacy laws hold website owners accountable for what technologies are used on their site, what data is being collected, and how each technology got there. We are thrilled to announce the latest patent-pending feature available now to all ObservePoint users: Cookie Initiators & Origin Stories.

In our most recent DataChat Live, we covered ”Cookie Governance from A to Z” with ObservePoint CTO, Dave Smith. Below are the highlights from that discussion.

In our most recent DataChat Live, we covered ”Cookie Governance from A to Z” with ObservePoint CTO, Dave Smith. Below are the highlights from that discussion.

In our most recent DataChat Live, we covered ”Cookie Governance from A to Z” with ObservePoint CTO, Dave Smith. Below are the highlights from that discussion.

In our most recent DataChat Live, we covered ”Cookie Governance from A to Z” with ObservePoint CTO, Dave Smith. Below are the highlights from that discussion.

Alerts are a platform enhancement that allows you to spend less time inside your Audits by setting up thresholds on any metric and having ObservePoint nudge you when you really need to pay attention.

On January 1, 2023, California updated their privacy regulations with CPRA, and Virginia's privacy law, VCDPA, came into effect.

If you’ve followed along with our privacy validation series, you know that we’ve discussed auditing privacy policy link presence, “do not sell/share” link coverage, cookie consent banner tag presence, whether or not the consent management platform (CMP) is respecting user preferences, and where new or unapproved cookies are showing up on your site. The final question we address in this series is, “Are there network…

If you’ve followed along with our privacy validation series, you know that we’ve discussed auditing privacy policy link presence, “do not sell/share” link coverage, cookie consent banner tag presence, and whether or not the consent management platform (CMP) is respecting user preferences. The next thing you should ask is, “Where are new and/or unapproved cookies and tags showing up on my website?” Essentially,…

If you’ve followed along with our privacy validation series, you know that we’ve checked for the presence of the privacy policy, the “do not sell/share” link, and the cookie consent banner tag. The next thing you should ask is, “Does my consent management platform (CMP) effectively block/allow specific cookies and tags based on user-specified consent preferences.” Essentially, you…

Now that we’ve checked the privacy policy, and the do not sell/share link, the next issue we’re addressing in our continuing privacy validation series is the presence of the cookie consent banner. This is the banner that allows visitors to your website to opt into or out of the types of cookie categories they prefer.…

The California Consumer Privacy Act (CCPA) requires that consumers can opt-out of having their personal information sold or shared by businesses that collect it on their websites. That means that if your site can be visited by California residents, then it is a best practice to have a “Do Not Sell/Share” link accessible from every…

The one thing every website in the world should have in place is a privacy policy. But this simplest of privacy requirements can be hard to get right, especially if you have a large, complex website. This is because the privacy policy needs to be accessible from any possible entry point into your site. However,…

Looking to audit your website? Good move. A website audit can dramatically improve website performance. Learn more about running a website audit.

Learn how tag auditing tools (or just tag audit tools) help companies govern analytics and marketing tags on their websites and apps rapidly and at scale.

  Adobe has officially sunseted their original, long-lived tag management system, Adobe Dynamic Tag Management. Many Adobe customers will opt to use Adobe’s new TMS, Launch by Adobe, and thus will face the potentially challenging migration from one solution to the other. ObservePoint wants to help you ignite the boosters and prepare for launch. Why…

Piggybacking tags are enough to keep the compliance officer or attuned marketer up at night. But what threat do they really pose? Learn more about piggybacking tags in this post.