Blog

Now that we’ve checked the privacy policy, and the do not sell/share link, the next issue we’re addressing in our continuing privacy validation series is the presence of the cookie consent banner. This is the banner that allows visitors to your website to opt into or out of the types of cookie categories they prefer.…

The California Consumer Privacy Act (CCPA) requires that consumers can opt-out of having their personal information sold or shared by businesses that collect it on their websites. That means that if your site can be visited by California residents, then it is a best practice to have a “Do Not Sell/Share” link accessible from every…

The one thing every website in the world should have in place is a privacy policy. But this simplest of privacy requirements can be hard to get right, especially if you have a large, complex website. This is because the privacy policy needs to be accessible from any possible entry point into your site. However,…

Looking to audit your website? Good move. A website audit can dramatically improve website performance. Learn more about running a website audit.

Learn how tag auditing tools (or just tag audit tools) help companies govern analytics and marketing tags on their websites and apps rapidly and at scale.

  Adobe has officially sunseted their original, long-lived tag management system, Adobe Dynamic Tag Management. Many Adobe customers will opt to use Adobe’s new TMS, Launch by Adobe, and thus will face the potentially challenging migration from one solution to the other. ObservePoint wants to help you ignite the boosters and prepare for launch. Why…

Piggybacking tags are enough to keep the compliance officer or attuned marketer up at night. But what threat do they really pose? Learn more about piggybacking tags in this post.

When you drive traffic from your site to those of your partners or affiliates, ensure that it's being tracked correctly and the user experience is good with ObservePoint's Page Details report.

This article discusses how companies can achieve GDPR compliance through five tactical steps to update your data governance practices.

This article summarizes a presentation by Clint Eagar and Ted Sfikas, talking about the need to prepare for GDPR and some of the main ways to do so.

Google Analytics is the most readily available web analytics solution on the market. Learn the top Google Analytics use cases for

This article offers insights from GDPR experts on some of the top threats, opportunities and extra trends to watch out for.

Analytics tools can easily break when moving between dev environments. Avoid broken analytics by applying proactive data governance during development.

Learn how to establish and deploy a robust tagging plan across analytics teams and organizations in this blog post.

Learn how to verify and audit your tag management system either manually or through automation.

Tag Management Systems give you more flexibility and agility to make the most out of your web analytics.

This article discusses web analytics and data quality best practices that can help in building your unique tag management plan.

This article discusses specific benefits of using a Tag Management System and what it has to offer. Find out how you can leverage a TMS to enhance your web analytics and data quality.

Learn how to conduct a Google Analytics audit and see how the powerful automation of ObservePoint can streamline the process.

Google Chrome is reaching version 100 in March 2022. The three-digit version number might give some websites trouble.