Blog
Page Details Use Cases
When you drive traffic from your site to those of your partners or affiliates, ensure that it's being tracked correctly and the user experience is good with ObservePoint's Page Details report.
GDPR Compliance: Tactical Steps for Companies to Prepare
This article discusses how companies can achieve GDPR compliance through five tactical steps to update your data governance practices.
Data Protection Compliance [Recap]
This article summarizes a presentation by Clint Eagar and Ted Sfikas, talking about the need to prepare for GDPR and some of the main ways to do so.
The Top Google Analytics Use Cases
Google Analytics is the most readily available web analytics solution on the market. Learn the top Google Analytics use cases for
What GDPR Experts Are Saying About Compliance
This article offers insights from GDPR experts on some of the top threats, opportunities and extra trends to watch out for.
Catch Analytics Errors Before They Happen: Proactive Data Governance
Analytics tools can easily break when moving between dev environments. Avoid broken analytics by applying proactive data governance during development.
Your Tagging Plan: From Strategy to Set-up to Scalability in 7 Steps
Learn how to establish and deploy a robust tagging plan across analytics teams and organizations in this blog post.
How to Conduct a Tag Management Audit
Learn how to verify and audit your tag management system either manually or through automation.
How Web Analytics and Tag Management Systems Work Together
Tag Management Systems give you more flexibility and agility to make the most out of your web analytics.
7 Best Practices for Building Your Tag Management Strategy
This article discusses web analytics and data quality best practices that can help in building your unique tag management plan.
The Top 5 Benefits of a Tag Management System
This article discusses specific benefits of using a Tag Management System and what it has to offer. Find out how you can leverage a TMS to enhance your web analytics and data quality.
21 Point Google Analytics Audit [Checklist]
Learn how to conduct a Google Analytics audit and see how the powerful automation of ObservePoint can streamline the process.
How to Check if Chrome 100 is Breaking Your Site
Google Chrome is reaching version 100 in March 2022. The three-digit version number might give some websites trouble.
Understanding the Data Layer for Adobe Analytics and Marketing Cloud
Get a few tips on how to best use and manage the data layer for an Adobe Analytics implementation.
Why You Should Audit Your Web Tags
This blog post outlines key considerations surrounding broken tags and how to avoid them.
9 Tag Management Solutions You Should Consider
This article discusses various Tag Management Solutions on the market today. Find out the unique capabilities of each solution and which one will best fit your needs.
Filtering Out Remote Employee Website Traffic in Google Analytics
With the increase in remote employees, a little more effort is required to filter out internal traffic from your analytics.
3 Ways to Check Your Data Layer Is Working
Learn about three different ways to make sure your data layer is working as expected.
How to Test Your Data Layer at Scale
The best way to maintain and monitor your data layer at scale.
How to Conduct a Google Tag Manager Audit
Learn how to audit Google Tag Manager with ObservePoint's automated software in this blog post.