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Website Privacy Validation (1/6): Is my Privacy Policy link present on all pages?

The one thing every website in the world should have in place is a privacy policy. But this simplest of privacy requirements can be hard to get right, especially if you have a large, complex website. This is because the privacy policy needs to be accessible from any possible entry point into your site. However,…
What Is a Website Audit? It’s for More than SEO
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What Is a Website Audit? It’s for More than SEO

Looking to audit your website? Good move. A website audit can dramatically improve website performance. Learn more about running a website audit.
Tag Auditing Tools: What They Are and Why You Need One
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Tag Auditing Tools: What They Are and Why You Need One

Learn how tag auditing tools (or just tag audit tools) help companies govern analytics and marketing tags on their websites and apps rapidly and at scale.
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The Migration Process from Adobe DTM to Adobe Launch

  Adobe has officially sunseted their original, long-lived tag management system, Adobe Dynamic Tag Management. Many Adobe customers will opt to use Adobe’s new TMS, Launch by Adobe, and thus will face the potentially challenging migration from one solution to the other. ObservePoint wants to help you ignite the boosters and prepare for launch. Why…
What Are Piggybacking Tags and What Threats Do They Pose
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What Are Piggybacking Tags and What Threats Do They Pose?

Piggybacking tags are enough to keep the compliance officer or attuned marketer up at night. But what threat do they really pose? Learn more about piggybacking tags in this post.
Page Details Use Cases
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Page Details Use Cases

When you drive traffic from your site to those of your partners or affiliates, ensure that it's being tracked correctly and the user experience is good with ObservePoint's Page Details report.
GDPR Compliance: Tactical Steps for Companies to Prepare
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GDPR Compliance: Tactical Steps for Companies to Prepare

This article discusses how companies can achieve GDPR compliance through five tactical steps to update your data governance practices.
Data Protection Compliance [Recap]
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Data Protection Compliance [Recap]

This article summarizes a presentation by Clint Eagar and Ted Sfikas, talking about the need to prepare for GDPR and some of the main ways to do so.
The Top Google Analytics Use Cases
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The Top Google Analytics Use Cases

Google Analytics is the most readily available web analytics solution on the market. Learn the top Google Analytics use cases for
What GDPR Experts Are Saying About Compliance
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What GDPR Experts Are Saying About Compliance

This article offers insights from GDPR experts on some of the top threats, opportunities and extra trends to watch out for.
Catch Analytics Errors Before They Happen: Proactive Data Governance
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Catch Analytics Errors Before They Happen: Proactive Data Governance

Analytics tools can easily break when moving between dev environments. Avoid broken analytics by applying proactive data governance during development.
Your Tagging Plan
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Your Tagging Plan: From Strategy to Set-up to Scalability in 7 Steps

Learn how to establish and deploy a robust tagging plan across analytics teams and organizations in this blog post.
How to Conduct a Tag Management Audit
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How to Conduct a Tag Management Audit

Learn how to verify and audit your tag management system either manually or through automation.
How Web Analytics and Tag Management Systems Work Together
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How Web Analytics and Tag Management Systems Work Together

Tag Management Systems give you more flexibility and agility to make the most out of your web analytics.
7 Best Practices for Building Your Tag Management Strategy
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7 Best Practices for Building Your Tag Management Strategy

This article discusses web analytics and data quality best practices that can help in building your unique tag management plan.
The Top 5 Benefits of a Tag Management System
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The Top 5 Benefits of a Tag Management System

This article discusses specific benefits of using a Tag Management System and what it has to offer. Find out how you can leverage a TMS to enhance your web analytics and data quality.
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21 Point Google Analytics Audit [Checklist]

Learn how to conduct a Google Analytics audit and see how the powerful automation of ObservePoint can streamline the process.
How to Check if Chrome 100 is Breaking Your Site
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How to Check if Chrome 100 is Breaking Your Site

Google Chrome is reaching version 100 in March 2022. The three-digit version number might give some websites trouble.
Understanding the Data Layer for Adobe Analytics and Marketing Cloud
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Understanding the Data Layer for Adobe Analytics and Marketing Cloud

Get a few tips on how to best use and manage the data layer for an Adobe Analytics implementation.
Why You Should Audit Your Web Tags
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Why You Should Audit Your Web Tags

This blog post outlines key considerations surrounding broken tags and how to avoid them.