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Website Privacy Validation (5/6): Where are new and/or unapproved cookies and technologies showing up on my website?

If you’ve followed along with our privacy validation series, you know that we’ve discussed auditing privacy policy link presence, “do not sell/share” link coverage, cookie consent banner tag presence, and whether or not the consent management platform (CMP) is respecting user preferences. The next thing you should ask is, “Where are new and/or unapproved cookies and tags showing up on my website?” Essentially,…
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Website Privacy Validation (4/6): Does my CMP effectively respect all possible consent profiles?

If you’ve followed along with our privacy validation series, you know that we’ve checked for the presence of the privacy policy, the “do not sell/share” link, and the cookie consent banner tag. The next thing you should ask is, “Does my consent management platform (CMP) effectively block/allow specific cookies and tags based on user-specified consent preferences.” Essentially, you…
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Website Privacy Validation (3/6): Is my cookie consent banner tag present on all pages?

Now that we’ve checked the privacy policy, and the do not sell/share link, the next issue we’re addressing in our continuing privacy validation series is the presence of the cookie consent banner. This is the banner that allows visitors to your website to opt into or out of the types of cookie categories they prefer.…
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Website Privacy Validation (2/6): Is my “Do Not Sell/Share” link present on all pages?

The California Consumer Privacy Act (CCPA) requires that consumers can opt-out of having their personal information sold or shared by businesses that collect it on their websites. That means that if your site can be visited by California residents, then it is a best practice to have a “Do Not Sell/Share” link accessible from every…
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Website Privacy Validation (1/6): Is my Privacy Policy link present on all pages?

The one thing every website in the world should have in place is a privacy policy. But this simplest of privacy requirements can be hard to get right, especially if you have a large, complex website. This is because the privacy policy needs to be accessible from any possible entry point into your site. However,…
What Is a Website Audit? It’s for More than SEO
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What Is a Website Audit? It’s for More than SEO

Looking to audit your website? Good move. A website audit can dramatically improve website performance. Learn more about running a website audit.
Tag Auditing Tools: What They Are and Why You Need One
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Tag Auditing Tools: What They Are and Why You Need One

Learn how tag auditing tools (or just tag audit tools) help companies govern analytics and marketing tags on their websites and apps rapidly and at scale.
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The Migration Process from Adobe DTM to Adobe Launch

  Adobe has officially sunseted their original, long-lived tag management system, Adobe Dynamic Tag Management. Many Adobe customers will opt to use Adobe’s new TMS, Launch by Adobe, and thus will face the potentially challenging migration from one solution to the other. ObservePoint wants to help you ignite the boosters and prepare for launch. Why…
What Are Piggybacking Tags and What Threats Do They Pose
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What Are Piggybacking Tags and What Threats Do They Pose?

Piggybacking tags are enough to keep the compliance officer or attuned marketer up at night. But what threat do they really pose? Learn more about piggybacking tags in this post.
Page Details Use Cases
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Page Details Use Cases

When you drive traffic from your site to those of your partners or affiliates, ensure that it's being tracked correctly and the user experience is good with ObservePoint's Page Details report.
GDPR Compliance: Tactical Steps for Companies to Prepare
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GDPR Compliance: Tactical Steps for Companies to Prepare

This article discusses how companies can achieve GDPR compliance through five tactical steps to update your data governance practices.
Data Protection Compliance [Recap]
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Data Protection Compliance [Recap]

This article summarizes a presentation by Clint Eagar and Ted Sfikas, talking about the need to prepare for GDPR and some of the main ways to do so.
The Top Google Analytics Use Cases
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The Top Google Analytics Use Cases

Google Analytics is the most readily available web analytics solution on the market. Learn the top Google Analytics use cases for
What GDPR Experts Are Saying About Compliance
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What GDPR Experts Are Saying About Compliance

This article offers insights from GDPR experts on some of the top threats, opportunities and extra trends to watch out for.
Catch Analytics Errors Before They Happen: Proactive Data Governance
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Catch Analytics Errors Before They Happen: Proactive Data Governance

Analytics tools can easily break when moving between dev environments. Avoid broken analytics by applying proactive data governance during development.
Your Tagging Plan
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Your Tagging Plan: From Strategy to Set-up to Scalability in 7 Steps

Learn how to establish and deploy a robust tagging plan across analytics teams and organizations in this blog post.
How to Conduct a Tag Management Audit
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How to Conduct a Tag Management Audit

Learn how to verify and audit your tag management system either manually or through automation.
How Web Analytics and Tag Management Systems Work Together
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How Web Analytics and Tag Management Systems Work Together

Tag Management Systems give you more flexibility and agility to make the most out of your web analytics.
7 Best Practices for Building Your Tag Management Strategy
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7 Best Practices for Building Your Tag Management Strategy

This article discusses web analytics and data quality best practices that can help in building your unique tag management plan.
The Top 5 Benefits of a Tag Management System
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The Top 5 Benefits of a Tag Management System

This article discusses specific benefits of using a Tag Management System and what it has to offer. Find out how you can leverage a TMS to enhance your web analytics and data quality.