Blog

This article outlines ten tips for presenting data so that stakeholders can understand and make decisions off of data in analytics reports.

This article answers the question "What is a good bounce rate?" and shows how analysts can create internal bounce rate benchmarks in Google Analytics.

This article discusses the importance of building sustainable analytics to gain real insights over a long period of time while efficiently using resources.

This article outlines how to manage data quality, and the ultimate cost of poor data. See the ten perscribed tips to correct data quality problems and prevent them in the future.

This article discusses the importance of using sample audits instead of a site-wide website audit to validate analytics and marketing tags.

This article discusses the common pitfall or rushing into your web analytics implementation without first establishing what you hope to accomplish and why.

This article discusses how data validation can help analysts and digital marketers gain the confidence of their analytics stakeholders.

This article illustrates the reality of broken website tags and how to minimize the impact of data quality issues. Learn three tips to help prevent tag issues, and how to benefit from a tag audit.

This article explains the dangers of inflation and how data quality can be hindered because of it. See why inflation can affect web analytics data and what happens to a real company that must deal...