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Building a Sustainable Analytics Infrastructure for Your Big Data Efforts
Blog

Building a Sustainable Analytics Infrastructure for Your Big Data Efforts

This article discusses the importance of building sustainable analytics to gain real insights over a long period of time while efficiently using resources.
Blog

10 Steps to Digital Data Quality Nirvana

This article outlines how to manage data quality, and the ultimate cost of poor data. See the ten perscribed tips to correct data quality problems and prevent them in the future.
Determining the Optimal Size for a Website Audit
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Determining the Optimal Size for a Website Audit

This article discusses the importance of using sample audits instead of a site-wide website audit to validate analytics and marketing tags.
Web Analytics: Start with the “Why” Before the “What”
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Web Analytics: Start with the “Why” Before the “What”

This article discusses the common pitfall or rushing into your web analytics implementation without first establishing what you hope to accomplish and why.
Data Validation: The Great Seal of Approval
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Data Validation: The Great Seal of Approval

This article discusses how data validation can help analysts and digital marketers gain the confidence of their analytics stakeholders.
Website Tags are Bound to Break…
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Website Tags are Bound to Break…

This article illustrates the reality of broken website tags and how to minimize the impact of data quality issues. Learn three tips to help prevent tag issues, and how to benefit from a tag audit.
Data Inflation: A Hidden Danger for Your Analytics Data
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Data Inflation: A Hidden Danger for Your Analytics Data

This article explains the dangers of inflation and how data quality can be hindered because of it. See why inflation can affect web analytics data and what happens to a real company that must deal...