Your digital properties—websites, mobile apps and more—are central to your business. And your customers spend an incredible 5.6 hours per day with digital media. With all of that data to collect—and the technology to pull reports instantly—marketers like you are now able to understand their customers like never before.
But is your web analytics implementation bulletproof?
In this newly released eBook, you will learn how to:
- Take full advantage of your existing tools
- Document and test your implementation
- Avoid common mistakes in analytics validation
- Produce data that you can trust