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  • 2020 Digital Analytics and Governance Report

    2020 Digital Analytics and Governance Report

    Becoming a data-driven business is more important than ever. Discover insights that will help you become more data-driven in our 2020 Digital Analytics Industry Report.

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  • Top 16 Takeaways from Analytics Leaders in 2020

    Top 16 Takeaways from Analytics Leaders in 2020

    This eBook includes some of the key insights gained from analytics professionals at ObservePoint's 2020 Virtual Analytics Summit.

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  • 4 Ways to Align Marketing and IT Analytics Implementation Workflows

    4 Ways to Align Marketing and IT Analytics Implementation Workflows

    Learn the 4 ways to align your marketing and IT analytics teams in this eBook.

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  • From UX to User Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    From UX to User Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.

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  • Mobile Is the New Black: An Analyst’s Guide to Capturing Actionable User Activity over the Life Cycle of Your Mobile App

    Mobile Is the New Black: An Analyst’s Guide to Capturing Actionable User Activity over the Life Cycle of Your Mobile App

    Optimizing mobile experiences is more important than ever. Learn how to optimize your customer experiences with mobile app analytics in this blog post.

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  • Better Analytics Data for Better Online Banking with ObservePoint

    Better Analytics Data for Better Online Banking with ObservePoint

    Learn how a major financial services firm used ObservePoint to ensure accurate data collection during a complex migration process.

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  • How to Conduct Cross-Device Analytics Testing with LiveConnect

    How to Conduct Cross-Device Analytics Testing with LiveConnect

    Learn how LiveConnect can help you ensure positive customer experiences across devices by allowing you to test your marketing implementation on your devices in real-time.

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  • Analytics Testing with ObservePoint Is an Ongoing Practice

    Analytics Testing with ObservePoint Is an Ongoing Practice

    Discover why maintaining accurate data on an ongoing basis is critical to giving your customers amazing experiences.

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  • Digital CX Trends, 2019: Digital CX And Human-Centered Experience Design Align — At Last

    Digital CX Trends, 2019: Digital CX And Human-Centered Experience Design Align — At Last

    In this Forrester Report, you'll discover ways to shift from the touchpoint CX mindset to human-center a take advantage of the opportunities from shifting to this focus.

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  • Analytics Monitoring: How to Ensure Your Implementation Stays Up and Running

    Analytics Monitoring: How to Ensure Your Implementation Stays Up and Running

    This eBook walks through how an analytics monitoring solution can help you periodically scan the pages on your site to ensure accurate data collection and positive user experiences.

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  • 2019 Digital Analytics and Governance Report

    2019 Digital Analytics and Governance Report

    Learn the identities, responsibilities, and priorities of analytics practitioners going into 2019 with the proprietary report created by ObservePoint.

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  • Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers

    Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers

    This Forrester Report walks through a five-competency strategy to teach you how to make better decisions faster by focusing on what matters most with data collection.

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  • Critical Web Metrics for Better Customer Intelligence

    Critical Web Metrics for Better Customer Intelligence

    Learn how to ask business optimization questions for growth and profit. Fill out this simple form to get a complimentary eBook.

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  • Best Practices for Testing, Adapting, and Personalizing the User Experience35:54

    Best Practices for Testing, Adapting, and Personalizing the User Experience

    Learn best practices for building a culture of optimization and personalizing the online experience.

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  • Web Journeys3:29

    Web Journeys

    Monitor and test critical user paths on your website, receiving notifications when the path goes down.

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  • What Is a Website Audit? It’s for More than SEO

    What Is a Website Audit? It’s for More than SEO

    Looking to audit your website? Good move. A website audit can dramatically improve website performance. Learn more about running a website audit.

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  • Chris Slovak - Customer-Centric Experience Through Data29:00

    Chris Slovak - Customer-Centric Experience Through Data

    Explore the intersection of customer experience, brand goals, and technology.

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  • Customer Intelligence Rockstar Tips and Tricks34:53

    Customer Intelligence Rockstar Tips and Tricks

    Rapid-fire tips and tricks to help you get more value out of your customer data in Adobe Analytics.

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  • Using Data to Optimize Retail Apps

    Using Data to Optimize Retail Apps

    Mobile is the new black, and as retail moves to mobile apps, it's essential to use the right data to optimize mobile user experiences.

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  • AppAssurance1:40

    AppAssurance

    Validate your analytics and other mobile app SDKs are working properly with AppAssurance.

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