Improve User Experiences

  • Overcome the 8 Most Frustrating Campaign Tracking Limitations

    Overcome the 8 Most Frustrating Campaign Tracking Limitations

    Learn how a touchpoint management solution can help you navigate the most frustrating limitations of campaign tracking.

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  • 5 Tips to Recession-Proof Your Marketing Investments

    5 Tips to Recession-Proof Your Marketing Investments

    Learn how to weather the storm of a recession with your marketing investments in this eBook.

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  • 4 Ways to Improve Your Customer Performance Measurement

    4 Ways to Improve Your Customer Performance Measurement

    Learn how to improve your customer performance measurement into the future in this eBook.

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  • Advance Your Customer Analytics Maturity

    Advance Your Customer Analytics Maturity

    Learn how to create a custom roadmap to advanced customer analytics maturity in this Forrester Report

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  • Bill Bruno's Analytics Neat Podcast: ObservePoint + Strala

    Bill Bruno's Analytics Neat Podcast: ObservePoint + Strala

    Bill Bruno talks about ObservePoint's recent acquisition of Strala's technologies on his Analytics Neat Podcast. This blog post is a transcription of the podcast segment.

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  • 2020 Digital Analytics and Governance Report

    2020 Digital Analytics and Governance Report

    Becoming a data-driven business is more important than ever. Discover insights that will help you become more data-driven in our 2020 Digital Analytics Industry Report.

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  • 16 Takeaways from Analytics Leaders in 2020

    16 Takeaways from Analytics Leaders in 2020

    This blog post includes some of the key insights gained from analytics professionals at ObservePoint's 2020 Virtual Analytics Summit.

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  • The Future of Mobile Marketing: 23 Experts on Apps, Analytics, UX, and More

    The Future of Mobile Marketing: 23 Experts on Apps, Analytics, UX, and More

    Learn what 23 industry experts had to say about the current world of mobile and app analytics in this blog post.

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  • 4 Ways to Align Marketing and IT Analytics Implementation Workflows

    4 Ways to Align Marketing and IT Analytics Implementation Workflows

    Learn the 4 ways to align your marketing and IT analytics teams in this blog post.

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  • From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.

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  • Mobile Is the New Black: An Analyst’s Guide to Capturing Actionable User Activity over the Life Cycle of Your Mobile App

    Mobile Is the New Black: An Analyst’s Guide to Capturing Actionable User Activity over the Life Cycle of Your Mobile App

    Optimizing mobile experiences is more important than ever. Learn how to optimize your customer experiences with mobile app analytics in this blog post.

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  • Better Analytics Data for Better Online Banking with ObservePoint

    Better Analytics Data for Better Online Banking with ObservePoint

    Learn how a major financial services firm used ObservePoint to ensure accurate data collection during a complex migration process.

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  • How to Conduct Cross-Device Analytics Testing with LiveConnect

    How to Conduct Cross-Device Analytics Testing with LiveConnect

    Learn how LiveConnect can help you ensure positive customer experiences across devices by allowing you to test your marketing implementation on your devices in real-time.

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  • Analytics Testing with ObservePoint Is an Ongoing Practice

    Analytics Testing with ObservePoint Is an Ongoing Practice

    Discover why maintaining accurate data on an ongoing basis is critical to giving your customers amazing experiences.

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  • Using Data to Optimize Retail Apps

    Using Data to Optimize Retail Apps

    Mobile is the new black, and as retail moves to mobile apps, it's essential to use the right data to optimize mobile user experiences.

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  • Digital CX Trends, 2019: Digital CX And Human-Centered Experience Design Align — At Last

    Digital CX Trends, 2019: Digital CX And Human-Centered Experience Design Align — At Last

    In this Forrester Report, you'll discover ways to shift from the touchpoint CX mindset to human-center a take advantage of the opportunities from shifting to this focus.

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  • Analytics Monitoring: How to Ensure Your Implementation Stays Up and Running

    Analytics Monitoring: How to Ensure Your Implementation Stays Up and Running

    This blog post walks through how an analytics monitoring solution can help you periodically scan the pages on your site to ensure accurate data collection and positive user experiences.

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  • Testing Is Trusting: How to Apply Test Automation to Analytics Data

    Testing Is Trusting: How to Apply Test Automation to Analytics Data

    Learn how to use testing automation to eliminate the frustration and lack of confidence that comes with manually managing an analytics implementation.

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  • Why You Should Audit Your Web Tags

    Why You Should Audit Your Web Tags

    This blog post outlines key considerations surrounding broken tags and how to avoid them.

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  • Demystifying Attribution Models to Bring Clarity to Your Business

    Demystifying Attribution Models to Bring Clarity to Your Business

    Customer journeys are rarely linear, making it tough to tie individual customer interactions back to business outcomes, but it can be done. Learn more in this blog post.

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