Creating amazing online experiences requires access to data—and not any data, but accurate data. Unfortunately, overwhelmed digital analytics professionals don’t always have the time to verify the accuracy of their analytics implementation.
Here are five steps for building better online experiences, with a focus on:
Becoming a data-driven business is more important than ever. Discover insights that will help you become more data-driven in our 2020 Digital Analytics Industry Report.
This blog post includes some of the key insights gained from analytics professionals at ObservePoint's 2020 Virtual Analytics Summit.
31:06Learn from Ali Shoukat, Marketing Technologist at Cisco, and Chris O'Neill, Solutions Engineer at ObservePoint, how to use test automation to improve various aspects of site performance.
55:15Learn how to migrate your legacy Adobe Dynamic Tag Management implementation over to Adobe's new TMS, Launch by Adobe.
Discover why maintaining accurate data on an ongoing basis is critical to giving your customers amazing experiences.
Learn how travel and leisure giant Carnival Corporation used ObservePoint to migrate from Adobe DTM to Launch by Adobe with 75% less resources than expected.
In The Digital Governance Framework we outline how to test your tech to ensure accurate data collection and insights, audit cookies and tags for compliance, and find customer journey interruptions.
Learn the dangers associated with missing the root cause of your marketing data struggles in this blog post.
If you’re using spreadsheets, SFDC Campaigns, or others to manage your campaign and touchpoint tracking, you may face at least one (and probably more) of the following
Build a robust, dynamic tagging strategy so your data collection efforts are successful.
Learn how RS Components implemented regular release validation on their website to ensure that nothing broke between website or analytics updates.
Learn more about what tag auditing is and how it helps companies collect accurate data.
Customer journeys are rarely linear, making it tough to tie individual customer interactions back to business outcomes, but it can be done. Learn more in this blog post.
Digital marketing campaign classifications are the wild wild west of marketing data due to a lack of industry-wide protocol. Find out what this means for you in the blog post.
Learn three methods from Forrester Research for how to structure digital intelligence within your organization.
25:12Learn how you can use digital analytics solutions to compare marketing campaigns, measure performance, and improve ROI.
Most organizations use spreadsheets or a homegrown system to track the effectiveness of digital marketing campaigns. But can it scale? Find out in this blog post.
Are you using your enterprise-grade analytics solution with the maturity of an analytics master? Learn how to conduct an Adobe Analytics audit and find out.
Explore the need to perform a web analytics audit in order to support better data quality and enable leaders to make better data-driven decisions.
36:52Discover ways to refine and optimize existing products through data and analytics.
