Ensure ROI on MarTech

  • The Value of Data Governance & Performance Measurement

    The Value of Data Governance & Performance Measurement

    Learn how enterprises use ObservePoint to ensure quality data, optimize customer experiences, and drive growth and ROI with actionable insights.

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  • 7 Key Takeaways from the 2020 Marketing Attribution Symposium

    7 Key Takeaways from the 2020 Marketing Attribution Symposium

    Discover key takeaways from the marketing, analytics, and attribution experts that spoke at the 2020 Marketing Attribution Symposium.

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  • 5 Tips to Recession-Proof Your Marketing Investments

    5 Tips to Recession-Proof Your Marketing Investments

    Learn how to weather the storm of a recession with your marketing investments in this eBook.

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  • Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Learn how to overcome the top challenges facing businesses as they strive to become more data-driven in this eBook.

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  • 2020 Digital Analytics and Governance Report

    2020 Digital Analytics and Governance Report

    Becoming a data-driven business is more important than ever. Discover insights that will help you become more data-driven in our 2020 Digital Analytics Industry Report.

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  • 16 Takeaways from Analytics Leaders in 2020

    16 Takeaways from Analytics Leaders in 2020

    This blog post includes some of the key insights gained from analytics professionals at ObservePoint's 2020 Virtual Analytics Summit.

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  • 3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance31:06

    3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance

    Learn from Ali Shoukat, Marketing Technologist at Cisco, and Chris O'Neill, Solutions Engineer at ObservePoint, how to use test automation to improve various aspects of site performance.

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  • Webinar - Migrating from Adobe DTM to Launch: A 4-Phased Approach55:15

    Webinar - Migrating from Adobe DTM to Launch: A 4-Phased Approach

    Learn how to migrate your legacy Adobe Dynamic Tag Management implementation over to Adobe's new TMS, Launch by Adobe.

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  • From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.

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  • Analytics Testing with ObservePoint Is an Ongoing Practice

    Analytics Testing with ObservePoint Is an Ongoing Practice

    Discover why maintaining accurate data on an ongoing basis is critical to giving your customers amazing experiences.

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  • How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint

    How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint

    Learn how travel and leisure giant Carnival Corporation used ObservePoint to migrate from Adobe DTM to Launch by Adobe with 75% less resources than expected.

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  • The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags

    The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags

    Digital analytics holds the key to understanding your users. But what's the key to good digital analytics data? Learn more.

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  • Treating Only the Symptoms of Marketing Data Pains Costs You Dearly

    Treating Only the Symptoms of Marketing Data Pains Costs You Dearly

    Learn the dangers associated with missing the root cause of your marketing data struggles in this blog post.

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  • 8 Campaign Tracking Limitations That Frustrate You Daily

    8 Campaign Tracking Limitations That Frustrate You Daily

    If you’re using spreadsheets, SFDC Campaigns, or others to manage your campaign and touchpoint tracking, you may face at least one (and probably more) of the following

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  • 5 Pillars of a Successful Website Tagging Strategy

    5 Pillars of a Successful Website Tagging Strategy

    Without an effective data governance program, companies run the risk of data loss, inefficient data analysis and unauthorized data transmission.

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  • RS Components Tests Their Analytics Data at Every Release with ObservePoint

    RS Components Tests Their Analytics Data at Every Release with ObservePoint

    Learn how RS Components implemented regular release validation on their website to ensure that nothing broke between website or analytics updates.

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  • Tag Auditing for Beginners

    Tag Auditing for Beginners

    Learn more about what tag auditing is and how it helps companies collect accurate data.

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  • Demystifying Attribution Models to Bring Clarity to Your Business

    Demystifying Attribution Models to Bring Clarity to Your Business

    Customer journeys are rarely linear, making it tough to tie individual customer interactions back to business outcomes, but it can be done. Learn more in this blog post.

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  • 5 Tips for Campaign Classification

    5 Tips for Campaign Classification

    Digital marketing campaign classifications are the wild wild west of marketing data due to a lack of industry-wide protocol. Find out what this means for you in the blog post.

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  • Organize For Digital Intelligence With Three Models

    Organize For Digital Intelligence With Three Models

    Learn three methods from Forrester Research for how to structure digital intelligence within your organization.

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