Ensure ROI on MarTech

  • Migrating from DTM to Adobe Launch: A 4-Phased Approach

    Migrating from DTM to Adobe Launch: A 4-Phased Approach

    Learn how to migrate your Adobe Dynamic Tag Management implementation over to Adobe's new TMS: Launch by Adobe, before the DTM shutdown hits.

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  • From UX to User Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    From UX to User Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.

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  • Analytics Testing with ObservePoint Is an Ongoing Practice

    Analytics Testing with ObservePoint Is an Ongoing Practice

    Discover why maintaining accurate data on an ongoing basis is critical to giving your customers amazing experiences.

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  • How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint

    How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint

    Learn how travel and leisure giant Carnival Corporation used ObservePoint to migrate from Adobe DTM to Launch by Adobe with 75% less resources than expected.

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  • 5 Pillars of a Successful Website Tagging Strategy

    5 Pillars of a Successful Website Tagging Strategy

    Without an effective data governance program, companies run the risk of data loss, inefficient data analysis and unauthorized data transmission.

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  • How to Solve the 4 Most Common Challenges in Campaign Tracking

    How to Solve the 4 Most Common Challenges in Campaign Tracking

    This eBook explains best practices for standardizing, generating, storing, and validating tracking links to ensure your campaigns have high-quality data that you can feel comfortable acting on.

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  • Measure Your Digital Intelligence Maturity

    Measure Your Digital Intelligence Maturity

    This Forrester Research report, Measure Your Digital Intelligence Maturity, provides a 5-dimension assessment of your digital intelligence program.

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  • The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags

    The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags

    Digital analytics holds the key to understanding your users. But what's the key to good digital analytics data? Learn more.

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  • RS Components Tests Their Analytics Data at Every Release with ObservePoint

    RS Components Tests Their Analytics Data at Every Release with ObservePoint

    Learn how RS Components implemented regular release validation on their website to ensure that nothing broke between website or analytics updates.

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  • Tag Auditing for Beginners

    Tag Auditing for Beginners

    Learn more about what tag auditing is and how it helps companies collect accurate data.

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  • How to Catch Analytics Errors Before They Destroy Your Credibility

    How to Catch Analytics Errors Before They Destroy Your Credibility

    Take a proactive approach to governing your analytics and marketing tags so you can avoid losing face with people that need your data.

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  • Organize For Digital Intelligence With Three Models

    Organize For Digital Intelligence With Three Models

    Learn three methods from Forrester Research for how to structure digital intelligence within your organization.

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  • Lara Fisher - ROI vs. ROAS Understand The Value of Your Marketing Efforts25:12

    Lara Fisher - ROI vs. ROAS Understand The Value of Your Marketing Efforts

    Learn how you can use digital analytics solutions to compare marketing campaigns, measure performance, and improve ROI.

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  • Adobe Analytics Audit: 6 Tips to Review Traffic Sources and Site Activity

    Adobe Analytics Audit: 6 Tips to Review Traffic Sources and Site Activity

    Are you using your enterprise-grade analytics solution with the maturity of an analytics master? Learn how to conduct an Adobe Analytics audit and find out.

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  • Thinking about a Web Analytics Audit? Consider These 5 Questions

    Thinking about a Web Analytics Audit? Consider These 5 Questions

    Explore the need to perform a web analytics audit in order to support better data quality and enable leaders to make better data-driven decisions.

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  • Karen Bellin - Data & Analytics Ecosystem and the Marketing Cloud36:52

    Karen Bellin - Data & Analytics Ecosystem and the Marketing Cloud

    Discover ways to refine and optimize existing products through data and analytics.

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  • Analytics Monitoring: How to Ensure Your Implementation Stays Up and Running

    Analytics Monitoring: How to Ensure Your Implementation Stays Up and Running

    This eBook walks through how an analytics monitoring solution can help you periodically scan the pages on your site to ensure accurate data collection and positive user experiences.

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  • 5 Key Steps of A Machine Learning Project Lifecycle

    5 Key Steps of A Machine Learning Project Lifecycle

    Everyone makes machine learning sound so hands-off, but there's some work you need to put in first. Learn 5 steps to prepare your data for machine learning.

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  • The Data Layer: From Novice To Expert in 2.5 Seconds

    The Data Layer: From Novice To Expert in 2.5 Seconds

    Companies that want to move in the fast lane need the right vehicle to get there. That vehicle is the data layer.

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  • 10 Organizational Tips to Get the Most Out of Your Data29:35

    10 Organizational Tips to Get the Most Out of Your Data

    Tips focusing on creating a working environment that optimizes output across implementation and analysis.

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