Ensure ROI on MarTech

  • 5 Pillars of a Successful Website Tagging Strategy

    5 Pillars of a Successful Website Tagging Strategy

    Without an effective data governance program, companies run the risk of data loss, inefficient data analysis and unauthorized data transmission.

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  • The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags

    The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags

    Digital analytics holds the key to understanding your users. But what's the key to good digital analytics data? Learn more.

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  • RS Components Tests Their Analytics Data at Every Release with ObservePoint

    RS Components Tests Their Analytics Data at Every Release with ObservePoint

    Learn how RS Components implemented regular release validation on their website to ensure that nothing broke between website releases or updates to their analytics implementation.

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  • How to Catch Analytics Errors Before They Destroy Your Credibility

    How to Catch Analytics Errors Before They Destroy Your Credibility

    Take a proactive approach to governing your analytics and marketing tags so you can avoid losing face with people that need your data.

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  • Organize For Digital Intelligence With Three Models

    Organize For Digital Intelligence With Three Models

    Learn three methods from Forrester Research for how to structure digital intelligence within your organization.

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  • Lara Fisher - ROI vs. ROAS Understand The Value of Your Marketing Efforts25:12

    Lara Fisher - ROI vs. ROAS Understand The Value of Your Marketing Efforts

    Learn how you can use digital analytics solutions to compare marketing campaigns, measure performance, and improve ROI.

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  • Adobe Analytics Audit: 6 Tips to Review Traffic Sources and Site Activity

    Adobe Analytics Audit: 6 Tips to Review Traffic Sources and Site Activity

    Are you using your enterprise-grade analytics solution with the maturity of an analytics master? Learn how to conduct an Adobe Analytics audit and find out.

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  • Thinking about a Web Analytics Audit? Consider These 5 Questions

    Thinking about a Web Analytics Audit? Consider These 5 Questions

    Explore the need to perform a web analytics audit in order to support better data quality and enable leaders to make better data-driven decisions.

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  • Karen Bellin - Data & Analytics Ecosystem and the Marketing Cloud36:52

    Karen Bellin - Data & Analytics Ecosystem and the Marketing Cloud

    Discover ways to refine and optimize existing products through data and analytics.

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  • 5 Key Steps of A Machine Learning Project Lifecycle

    5 Key Steps of A Machine Learning Project Lifecycle

    Everyone makes machine learning sound so hands-off, but there's some work you need to put in first. Learn 5 steps to prepare your data for machine learning.

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  • The Data Layer: From Novice To Expert in 2.5 Seconds

    The Data Layer: From Novice To Expert in 2.5 Seconds

    Companies that want to move in the fast lane need the right vehicle to get there. That vehicle is the data layer.

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  • 10 Organizational Tips to Get the Most Out of Your Data29:35

    10 Organizational Tips to Get the Most Out of Your Data

    Tips focusing on creating a working environment that optimizes output across implementation and analysis.

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  • The Top 5 Website Tagging Best Practices

    The Top 5 Website Tagging Best Practices

    Websites are under a lot of stress. Following website tagging best practices will help you keep your tagging implementation scalable and in good shape.

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  • How to Implement Adobe Launch So Everything Fires at the Right Time

    How to Implement Adobe Launch So Everything Fires at the Right Time

    Adobe Launch is Adobe's new robust tag management system to replace DTM. Learn how to implement Launch on an SPA site so everything fires at the right time.

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  • What Is a Website Audit? It’s for More than SEO

    What Is a Website Audit? It’s for More than SEO

    Looking to audit your website? Good move. A website audit can dramatically improve website performance. Learn more about running a website audit.

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  • Identity Resolution Is Key to Digital Transformation

    Identity Resolution Is Key to Digital Transformation

    This article discusses the role of identity resolution in making your marketing strategy more contextual and experience-driven.

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  • Datalicious Arms Marketing with Better Data

    Datalicious Arms Marketing with Better Data

    Datalicious uses tag auditing to improve digital analytics data and provide powerful insights.

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  • Michele Goetz & Eric Dumain - Data Governance Is Data Strategy & Data Quality and the Digital World46:56

    Michele Goetz & Eric Dumain - Data Governance Is Data Strategy & Data Quality and the Digital World

    In today’s hyper-competitive digital landscape, data strategy and data governance need to converge for businesses to thrive.

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  • How to Check if Google Analytics Is Working on Your Website

    How to Check if Google Analytics Is Working on Your Website

    Google Analytics is the most used analytics solution on the market. But how can you check if Google Analytics is working on your website? Here's how.

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  • John Lovett - Data, data, everywhere: Leveraging an actionable data strategy to understand your marketing ROI31:20

    John Lovett - Data, data, everywhere: Leveraging an actionable data strategy to understand your marketing ROI

    Is your data strategy (or lack thereof) causing you to lose sleep at night?

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