Ensure ROI on MarTech

  • 2020 Digital Analytics and Governance Report

    2020 Digital Analytics and Governance Report

    Becoming a data-driven business is more important than ever. Discover insights that will help you become more data-driven in our 2020 Digital Analytics Industry Report.

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  • 16 Takeaways from Analytics Leaders in 2020

    16 Takeaways from Analytics Leaders in 2020

    This blog post includes some of the key insights gained from analytics professionals at ObservePoint's 2020 Virtual Analytics Summit.

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  • 3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance31:06

    3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance

    Learn from Ali Shoukat, Marketing Technologist at Cisco, and Chris O'Neill, Solutions Engineer at ObservePoint, how to use test automation to improve various aspects of site performance.

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  • Webinar - Migrating from Adobe DTM to Launch: A 4-Phased Approach55:15

    Webinar - Migrating from Adobe DTM to Launch: A 4-Phased Approach

    Learn how to migrate your legacy Adobe Dynamic Tag Management implementation over to Adobe's new TMS, Launch by Adobe.

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  • From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.

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  • Analytics Testing with ObservePoint Is an Ongoing Practice

    Analytics Testing with ObservePoint Is an Ongoing Practice

    Discover why maintaining accurate data on an ongoing basis is critical to giving your customers amazing experiences.

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  • How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint

    How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint

    Learn how travel and leisure giant Carnival Corporation used ObservePoint to migrate from Adobe DTM to Launch by Adobe with 75% less resources than expected.

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  • The Digital Governance Framework: Understanding & Implementing a Digital Governance Solution

    The Digital Governance Framework: Understanding & Implementing a Digital Governance Solution

    In The Digital Governance Framework we outline how to test your tech to ensure accurate data collection and insights, audit cookies and tags for compliance, and find customer journey interruptions.

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  • Treating Only the Symptoms of Marketing Data Pains Costs You Dearly

    Treating Only the Symptoms of Marketing Data Pains Costs You Dearly

    Learn the dangers associated with missing the root cause of your marketing data struggles in this blog post.

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  • 8 Campaign Tracking Limitations That Frustrate You Daily

    8 Campaign Tracking Limitations That Frustrate You Daily

    If you’re using spreadsheets, SFDC Campaigns, or others to manage your campaign and touchpoint tracking, you may face at least one (and probably more) of the following

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  • 5 Pillars of a Successful Website Tagging Strategy

    5 Pillars of a Successful Website Tagging Strategy

    Build a robust, dynamic tagging strategy so your data collection efforts are successful.

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  • RS Components Tests Their Analytics Data at Every Release with ObservePoint

    RS Components Tests Their Analytics Data at Every Release with ObservePoint

    Learn how RS Components implemented regular release validation on their website to ensure that nothing broke between website or analytics updates.

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  • Tag Auditing for Beginners

    Tag Auditing for Beginners

    Learn more about what tag auditing is and how it helps companies collect accurate data.

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  • Demystifying Attribution Models to Bring Clarity to Your Business

    Demystifying Attribution Models to Bring Clarity to Your Business

    Customer journeys are rarely linear, making it tough to tie individual customer interactions back to business outcomes, but it can be done. Learn more in this blog post.

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  • 5 Tips for Campaign Classification

    5 Tips for Campaign Classification

    Digital marketing campaign classifications are the wild wild west of marketing data due to a lack of industry-wide protocol. Find out what this means for you in the blog post.

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  • Organize For Digital Intelligence With Three Models

    Organize For Digital Intelligence With Three Models

    Learn three methods from Forrester Research for how to structure digital intelligence within your organization.

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  • Lara Fisher, Blast Analytics & Marketing - ROI vs. ROAS Understand The Value of Your Marketing Efforts25:12

    Lara Fisher, Blast Analytics & Marketing - ROI vs. ROAS Understand The Value of Your Marketing Efforts

    Learn how you can use digital analytics solutions to compare marketing campaigns, measure performance, and improve ROI.

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  • 7 Best Practices for Building your World-Class Campaign Tracking System

    7 Best Practices for Building your World-Class Campaign Tracking System

    Most organizations use spreadsheets or a homegrown system to track the effectiveness of digital marketing campaigns. But can it scale? Find out in this blog post.

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  • Adobe Analytics Audit: 6 Tips to Review Traffic Sources and Site Activity

    Adobe Analytics Audit: 6 Tips to Review Traffic Sources and Site Activity

    Are you using your enterprise-grade analytics solution with the maturity of an analytics master? Learn how to conduct an Adobe Analytics audit and find out.

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  • How to Know if You Need to Audit Your Web Analytics Data

    How to Know if You Need to Audit Your Web Analytics Data

    Explore the need to perform a web analytics audit in order to support better data quality and enable leaders to make better data-driven decisions.

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