Ensure ROI on MarTech
5 Pillars of a Successful Website Tagging Strategy
Without an effective data governance program, companies run the risk of data loss, inefficient data analysis and unauthorized data transmission.
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The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags
Digital analytics holds the key to understanding your users. But what's the key to good digital analytics data? Learn more.
How to Catch Analytics Errors Before They Destroy Your Credibility
Take a proactive approach to governing your analytics and marketing tags so you can avoid losing face with people that need your data.
Organize For Digital Intelligence With Three Models
Learn three methods from Forrester Research for how to structure digital intelligence within your organization.
Lara Fisher - ROI vs. ROAS Understand The Value of Your Marketing Efforts
Learn how you can use digital analytics solutions to compare marketing campaigns, measure performance, and improve ROI.
Adobe Analytics Audit: 6 Tips to Review Traffic Sources and Site Activity
Are you using your enterprise-grade analytics solution with the maturity of an analytics master? Learn how to conduct an Adobe Analytics audit and find out.
Thinking about a Web Analytics Audit? Consider These 5 Questions
Explore the need to perform a web analytics audit in order to support better data quality and enable leaders to make better data-driven decisions.
Karen Bellin - Data & Analytics Ecosystem and the Marketing Cloud
Discover ways to refine and optimize existing products through data and analytics.
5 Key Steps of A Machine Learning Project Lifecycle
Everyone makes machine learning sound so hands-off, but there's some work you need to put in first. Learn 5 steps to prepare your data for machine learning.
The Data Layer: From Novice To Expert in 2.5 Seconds
Companies that want to move in the fast lane need the right vehicle to get there. That vehicle is the data layer.
10 Organizational Tips to Get the Most Out of Your Data
Tips focusing on creating a working environment that optimizes output across implementation and analysis.
The Top 5 Website Tagging Best Practices
Websites are under a lot of stress. Following website tagging best practices will help you keep your tagging implementation scalable and in good shape.
How to Implement Adobe Launch So Everything Fires at the Right Time
Adobe Launch is Adobe's new robust tag management system to replace DTM. Learn how to implement Launch on an SPA site so everything fires at the right time.
What Is a Website Audit? It’s for More than SEO
Looking to audit your website? Good move. A website audit can dramatically improve website performance. Learn more about running a website audit.
Identity Resolution Is Key to Digital Transformation
This article discusses the role of identity resolution in making your marketing strategy more contextual and experience-driven.
Datalicious Arms Marketing with Better Data
Datalicious uses tag auditing to improve digital analytics data and provide powerful insights.
Michele Goetz & Eric Dumain - Data Governance Is Data Strategy & Data Quality and the Digital World
In today’s hyper-competitive digital landscape, data strategy and data governance need to converge for businesses to thrive.
How to Check if Google Analytics Is Working on Your Website
Google Analytics is the most used analytics solution on the market. But how can you check if Google Analytics is working on your website? Here's how.
John Lovett - Data, data, everywhere: Leveraging an actionable data strategy to understand your marketing ROI
Is your data strategy (or lack thereof) causing you to lose sleep at night?
You know how to audit your data, but how do you measure your org’s ability to act on the data?
Even if your data is flawless, it won’t provide its full value unless your whole org has the vision to use it.