Ensure ROI on MarTech
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5 Pillars of a Successful Website Tagging Strategy
Without an effective data governance program, companies run the risk of data loss, inefficient data analysis and unauthorized data transmission.
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Free Website Audit
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How to Solve the 4 Most Common Challenges in Campaign Tracking
This eBook explains best practices for standardizing, generating, storing, and validating tracking links to ensure your campaigns have high-quality data that you can feel comfortable acting on.
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The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags
Digital analytics holds the key to understanding your users. But what's the key to good digital analytics data? Learn more.
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RS Components Tests Their Analytics Data at Every Release with ObservePoint
Learn how RS Components implemented regular release validation on their website to ensure that nothing broke between website releases or updates to their analytics implementation.
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How to Catch Analytics Errors Before They Destroy Your Credibility
Take a proactive approach to governing your analytics and marketing tags so you can avoid losing face with people that need your data.
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Organize For Digital Intelligence With Three Models
Learn three methods from Forrester Research for how to structure digital intelligence within your organization.
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25:12Watch VideoLara Fisher - ROI vs. ROAS Understand The Value of Your Marketing Efforts
Learn how you can use digital analytics solutions to compare marketing campaigns, measure performance, and improve ROI.
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Read ArticleAdobe Analytics Audit: 6 Tips to Review Traffic Sources and Site Activity
Are you using your enterprise-grade analytics solution with the maturity of an analytics master? Learn how to conduct an Adobe Analytics audit and find out.
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Read ArticleThinking about a Web Analytics Audit? Consider These 5 Questions
Explore the need to perform a web analytics audit in order to support better data quality and enable leaders to make better data-driven decisions.
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36:52Watch VideoKaren Bellin - Data & Analytics Ecosystem and the Marketing Cloud
Discover ways to refine and optimize existing products through data and analytics.
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Analytics Monitoring: How to Ensure Your Implementation Stays Up and Running
This eBook walks through how an analytics monitoring solution can help you periodically scan the pages on your site to ensure accurate data collection and positive user experiences.
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Read Article5 Key Steps of A Machine Learning Project Lifecycle
Everyone makes machine learning sound so hands-off, but there's some work you need to put in first. Learn 5 steps to prepare your data for machine learning.
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The Data Layer: From Novice To Expert in 2.5 Seconds
Companies that want to move in the fast lane need the right vehicle to get there. That vehicle is the data layer.
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29:35Watch Video10 Organizational Tips to Get the Most Out of Your Data
Tips focusing on creating a working environment that optimizes output across implementation and analysis.
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Read ArticleThe Top 5 Website Tagging Best Practices
Websites are under a lot of stress. Following website tagging best practices will help you keep your tagging implementation scalable and in good shape.
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Read ArticleAdobe Launch Tutorial: How to Implement So Everything Fires at the Right Time
Adobe Launch - Adobe's new tag management system is replacing DTM. Learn to implement launch on an SPA site, add launch rules, and more so that everything fires at the right time.
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Read ArticleWhat Is a Website Audit? It’s for More than SEO
Looking to audit your website? Good move. A website audit can dramatically improve website performance. Learn more about running a website audit.
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Read ArticleIdentity Resolution Is Key to Digital Transformation
This article discusses the role of identity resolution in making your marketing strategy more contextual and experience-driven.
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Datalicious Arms Marketing with Better Data
Datalicious uses tag auditing to improve digital analytics data and provide powerful insights.
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46:56Watch VideoMichele Goetz & Eric Dumain - Data Governance Is Data Strategy & Data Quality and the Digital World
In today’s hyper-competitive digital landscape, data strategy and data governance need to converge for businesses to thrive.
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