Tag Governance
How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint
Adobe, Analytics Validation, Migrating, Migration, Tag Auditing, Tag Governance, Technology Governance, Website Auditing
Learn how travel and leisure giant Carnival Corporation used ObservePoint to migrate from Adobe DTM to Launch by Adobe with 75% less resources than expected.
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How Analytics and Marketing Tags Break
Analytics Validation, Tag Governance, Technology Governance
Websites are meant to be dynamic, but the rapid changes often result in broken tags. Learn what a broken analytics tag is and how you can better prevent it.
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