Order vs Chaos: Taming Digital Analytics Complexity With Automation

As the world of digital analytics moves forward, tracking customer behavior becomes more and more sophisticated, making the processes involved in collecting accurate customer data increasingly complex.

Learn how to:

  • Handle the complexity of digital analytics tracking with automation
  • Decide between building and purchasing an automated testing solution
  • Target your analytics testing
  • Use monitoring and alerts to stay on top of errors
  • Train and align your teams on your analytics testing strategy
  • Synchronize tests with implementation updates


About the Author

Chris O'Neill

Chris O’Neill is a full-stack web developer who has been in the analytics space for the past 5 years. As Solutions Architect at ObservePoint, Chris helps large enterprises set up automated testing of their analytics scripts with ObservePoint so they can verify custom website tracking is always up and running.

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