The Elusive Data Layer: What Is It and Why Do I Need One?

For many data stakeholders, the concept of a data layer can be a bit elusive.

And while the internet is riddled with assertions of how important the data layer is to accurate data collection, a true understanding of the nature of a data layer—and the corresponding investment to implement one—evades many data owners.

Learn about how a data layer can:

  • Simplify data collection processes
  • Standardize metrics across vendors
  • Minimize potential points of failure in data collection
Previous Flipbook
Connect Marketing to Revenue With Performance Measurement
Connect Marketing to Revenue With Performance Measurement

Prioritize the revenue impact of your customer strategies with this guide on revenue-focused performance me...

Next Item
Beyond Channel Marketing: How to Enhance Your Marketing Strategy With Content Attribution
Beyond Channel Marketing: How to Enhance Your Marketing Strategy With Content Attribution

See how a performance measurement solution can help you refocus your attribution strategy on the content wi...

Get a Custom Pre-Recorded Audit

REQUEST YOUR AUDIT