The Elusive Data Layer: What Is It and Why Do I Need One?

September 8, 2020

For many data stakeholders, the concept of a data layer can be a bit elusive.

And while the internet is riddled with assertions of how important the data layer is to accurate data collection, a true understanding of the nature of a data layer—and the corresponding investment to implement one—evades many data owners.

The Elusive Data Layer: What Is It and Why Do I Need One? pulls the data layer out of obscurity and into the light, exposing both the technical components as well as the business value of investing in one.

In this tip sheet you will learn about how a data layer can:

  • Simplify data collection processes
  • Standardize metrics across vendors
  • Minimize potential points of failure in data collection
Previous Flipbook
Connect Marketing to Revenue With Performance Measurement
Connect Marketing to Revenue With Performance Measurement

Prioritize the revenue impact of your customer strategies with this guide on revenue-focused performance me...

Next Item
Beyond Channel Marketing: How to Enhance Your Marketing Strategy With Content Attribution
Beyond Channel Marketing: How to Enhance Your Marketing Strategy With Content Attribution

See how a performance measurement solution can help you refocus your attribution strategy on the content wi...

Audit Your Data Analytics

START NOW