Demystifying Attribution Models: Bring Clarity to Your Business

There are a lot of attribution models out there, each with their own merits and shortcomings. So how do you choose which one is right for your business?

Learn how to:

  • Evaluate the pros and cons of each single and multi-touch attribution model
  • Move toward sophisticated, machine-led attribution that more accurately assesses which interactions contribute to conversion, and which do not
  • Implement an automated solution for machine-led attribution that delivers real-time, holistic insights
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Why Data Visualization Isn't Enough: Collecting Viz-Worthy Data in 4 Steps
Why Data Visualization Isn't Enough: Collecting Viz-Worthy Data in 4 Steps

Learn how focusing on data quality and completeness can take your data visualizations to the next level.

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The 3 Pillars of Truly Data-driven Companies
The 3 Pillars of Truly Data-driven Companies

Ensure quality data through standardization and testing, use end-to-end journey tracking to optimize custom...

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