Why Data Visualization Isn't Enough: Collecting Viz-Worthy Data in 4 Steps

July 27, 2020

Delivering powerful data visualizations is critical to spreading company-wide awareness about your attribution insights and promoting data-driven changes to your strategy. 

But what if the data feeding those visualizations is inaccurate or incomplete? In this eBook, Why Data Visualization Isn't Enough: Collecting Viz-Worthy Data in 4 Steps, you'll learn how to ensure data quality and create reliable data visualizations by:

  • Consolidating technologies to eliminate siloed data
  • Capturing dozens of attributes to give credit to specific strategies
  • Connecting all interactions across the customer journey
  • Building a more sophisticated attribution strategy over time
Previous Flipbook
7 Key Takeaways from the 2020 Marketing Attribution Symposium
7 Key Takeaways from the 2020 Marketing Attribution Symposium

Discover key takeaways from the marketing, analytics, and attribution experts that spoke at the 2020 Market...

Next Item
Demystifying Attribution Models: Bring Clarity to Your Business
Demystifying Attribution Models: Bring Clarity to Your Business

Learn the pros and cons of each attribution model—from simple models to advanced machine-led attribution—an...

Free Website Audit

START NOW