Web analytics is essential to understanding your customers’ behavior while visiting your website.
But of course, you know that. That’s why you’re searching for web analytics solutions.
If you’re in the market for a new web analytics solution, we’ve got you covered. Below are 11 popular web analytics solutions used across the internet by companies large and small. Some you may have heard of, and others may be new to you. Good luck researching!
1. Adobe Analytics
Adobe—a reputable software company known for Photoshop, InDesign, Illustrator. If you’ve used one of these products, let us be the first to tell you that Adobe Analytics is equally as impressive. Adobe Analytics gives you the ability to segment customers, identify high conversion classes, integrate with internal and external sources, and gather great insights for your social media platforms.
One benefit of Adobe Analytics is its real-time analytics reporting for your mobile browsers (not sufficiently covered in say, Google Analytics). You’ll get the complete picture of your customer journeys and spend more time analyzing and implementing new and improved strategies. Though Adobe Analytics may be one of the higher priced web analytics platforms, you can expect to get your money’s worth with the many features and lots of data storage available.
Want to learn how to perform an Adobe Analytics audit? Check out these 6 insightful tips to audit an Adobe implementation.
2. Google Analytics
Google Analytics is the most popular (and free) analytics platform. Google Analytics has the capability to generate a reports tracking your web traffic the most basic to more advanced such as:
- Traffic sources
- Advertising ROI
Google Analytics is simple to set up and therefore especially great for new analytics users. However, with it being a free solution, there are obviously some limitations including a long updating process. Still, it won’t cost you anything, so it’s definitely worth it if you’re newer to the world of web analytics.
There is also Google Analytics 360 for organizations looking to track large amounts of data. It’s the paid enterprise version of Google Analytics, giving you more features and more storage.
If you’re looking for help in optimizing your free Google Analytics platform, check out these 25 GA tricks and hacks crash course.
3. Yandex Metrica
A popular web analytics in international markets, Yandex Metrica is comparable to Google Analytics in many ways. Yandex has a free platform offering session replay, heat maps, click maps, form tracking, and customizable reports.
It’s the second highest used platform (one below Google Analytics), and offers a simple installation process. Yandex Metrica allows you to configure up to 100 goals per site and gives the ability to track as much data as needed for an unlimited time period. If you are starting out and looking for an alternative to Google Analytics, try out Yandex Metrica.
Formerly known as Piwik and first created as an open-source alternative to Google Analytics, Matomo emphasizes users’ ability to have complete data ownership in their analytics. Though a bit more difficult to install than Google Analytics, Matomo includes similar features that Google Analytics has, such as real-time users, user location tracking, top exit and landing pages, and more.
Currently, Matomo doesn’t contain Google Ads integration, but it has plans to give this feature to customers this year (2019). Matomo isn’t a free solution—to run Matomo on 5 websites costs $7.50 a month. Prices then rise depending on the amount of sites you want to track.
comScore is a great web analytics platform for media tracking. This media may include display, mobile, video, and TV. With the ability to analyze advertising viewability, audience content consumption for users not using desktop computers, TV and movie viewership data, affiliate referrals, and general visitor trend insights, comScore is probably your best options when it comes to understanding your visitors if you are in the media and entertainment industry.
With this media platform, comScore is known as the sole provider of local television stations giving local and accurate data regarding your audience.
One thing to note, other users have said it can be difficult to navigate through the site, so be sure to watch the training videos. As far as pricing goes, comScore is free up until 1 million visitors to your site. After that, it’s on a quota basis starting at roughly $799 a month.
If you are looking for a platform to track your revenue over a long period of time, then look into Mixpanel.
Mixpanel is also well known for its ability to help users identify whether their customers are using their product. It plays a different card than other platforms by providing statistical methodology (no need for complicated code), great customer support, targeted messaging, customizable data tracking, and an intuitive machine learning interface.
Regarding price, Mixpanel offers a free version for up to 5 projects.
7. Moat Analytics
Moat Analytics offers full transparency with your products’ four P’s—price, promotion, product, placement. Making sure your ads are being spent the right way, Moat Analytics helps to ensure you are targeting the right market and appearing on the target content you requested.
Moat also offers heat maps, mobile analytics, and social media stats, with worldwide availability. However, like other high-powered analytics solutions, Moat isn’t cheap. It’s recommended for larger businesses, so if you are a small company still growing your cash flow, don’t shoot for Moat until later on.
8. Crazy Egg
Crazy provides eye-catching tracking technology like Heatmap, Scrollmap, Overlay, and Confetti, allowing you to view how users are clicking on and navigating through your site. These four tools give you the following information:
- Heatmap: Helps you see click density on any web page
- Scrollmap: Helps determine how far into a page users scroll before leaving your site
- Confetti: Helps determine where clicks to your site came from (e.g. search, referral, etc.)
- Overlay: Shows the number of clicks on different aspects of your page
Along with these tools, Crazy Egg includes A/B testing features producing easily understandable reports for testing different variants of your site.
Do you publish a lot of content on your website? Then you might want to consider Chartbeat as your go-to web analytics solution. Known as the “Analytics for Editors,” Chartbeat focuses on real-time user activity, helping you gauge user interest in specific content. Chartbeat also includes a feature immediately alerting you when the server goes down, which many analytics tools fail to provide.
Chartbeat is very appealing to different large news sites (The New York Times, CNN, etc.), so it is priced higher. This web analytics tools may be a great option for ambitious publishers.
Contentsquare acquired Clicktale in 2019 to combine both of their digital experience platforms to provide users with a rich set of behavioral data, multiple analysis tools, and AI-powered anomaly alerts. The platform acts like a video recorder for website visits. How so? Contentsquare uses a monitoring feature that gives insight on customer behavior through mouse movement and scrolling. Other features include attention heat maps, online form conversion rate measurements, and a "Most Errored Page Report" and best of all, great mobile device tracking.
For up to 30,000 actions per month for free, Woopra is a great tool for those seeking a real-time customer analytics platform. It’s designed to help capture and consolidate traffic with users on your site. With Woopra, you are able to create a complete profile for each website visitor and track their full life-cycle. Woopra is a great option for growing businesses.
And there you have it—11 Web Analytics that will help you understand customer behavior on your websites and take your business to the next level.
But implementing an analytics solution is only half the equation. As your company matures, so will your analytics strategy, along with the complexity of your data collection. This growing complexity increases the chance of tracking errors.
Thankfully, ObservePoint helps digital analytics and marketing professionals get a grip on that complexity by allowing companies to scan their websites and mobile apps to verify for accurate data collection.
To see how ObservePoint can help you test the integrity of your analytics implementation, schedule a sample web analytics audit today.
About the AuthorLinkedIn More Content by Clint Eagar