Driving growth requires collecting accurate, complete customer data and using that data to improve customer experiences and generate new revenue. So what do you do if your data is untrustworthy or incomplete?
In this tip sheet, The Value of Data Governance & Performance Measurement, you'll learn how you can leverage automated data governance and performance measurement to:
- Ensure data is standardized, unified, and validated—so that nothing slips through the cracks
- Test critical pathways to ensure quality experiences on your site
- Track end-to-end customer journeys for holistic insights
- Implement ongoing data validation and sophisticated attribution to drive growth