Marketing and IT analytics teams don't always get along. In fact, a harmonious relationship between these two teams is a rarity in most businesses. But when these teams do get along, your business can reap many benefits, including reduced analytics errors, improved customer experiences, and an increased bottom line.
Luckily, having misaligned marketing and IT analytics teams isn't a hopeless situation. There are several ways to get these teams communicating and collaborating to lift your business.
In this eBook, 4 Ways to Align Marketing and IT Analytics Implementation Workflows, you'll learn how to:
- Encourage team collaboration by aligning language, goals, and knowledge
- Build a baseline for team collaboration with the data layer
- Create a framework that encourages team collaboration
- Improve collaboration by focusing on necessary data
Fill out the short form to download your copy.
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