What does the number of sessions on your site per week really mean? That there were X amount of people who visited your site last week?
That’s great! Now what? The goal of metrics should be to understand customers. Is that possible with one metric? Probably not.
With an explosion of channels and opportunities for customers to interact with a brand, understanding the complete buying journey requires an inquisitive, holistic approach. In short: companies need multiple metrics to understand their customers.
So what should be tracked? Well, there is no single golden metric, but there is a golden method to understanding customers and winning more conversions, and it starts with asking the right questions.
