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Content Library » Reports & White Papers » Data Quality and the Digital World: A Web Analytics Demystified White Paper
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Master Your MarTech Migration: A Guide for Switching Web-Based Marketing and Analytics Solutions
Learn the 4-phased approach to successfully migrate from one MarTech solution to another in this white paper.
Digital CX Trends, 2019: Digital CX And Human-Centered Experience Design Align — At Last
In this Forrester Report, you'll discover ways to shift from the touchpoint CX mindset to human-center a take advantage of the opportunities from shifting to this focus.
Migrating from DTM to Adobe Launch: A 4-Phased Approach
Learn how to migrate your Adobe Dynamic Tag Management implementation over to Adobe's new TMS: Launch by Adobe, before the DTM shutdown hits.
The State Of Insights-Driven Business Maturity, 2019
This report, The State Of Insights-Driven Business Maturity, 2019, walks through some of the key observations made by Forrester Research concerning insights-driven businesses.
Come Together (Right Now) To Deliver The Next Best Experience
Learn from this Forrester Report how cross-functional teams can share information to coordinate amazing experiences that meet customer objectives.
Forrester Report: The ROI Of Privacy
This Forrester report covers how to use better privacy practices as an opportunity to drive revenue and differentiate your organization.
2019 Digital Analytics and Governance Report
Learn the identities, responsibilities, and priorities of analytics practitioners going into 2019 with the proprietary report created by ObservePoint.
Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers
This Forrester Report walks through a five-competency strategy to teach you how to make better decisions faster by focusing on what matters most with data collection.
Forrester's Predictions 2019: Business Insights
Learn what Forrester predicts will happen in the technology sector in 2019.
The Top 10 Third-Party Mobile SDKs for iOS
The Top 10 Third-Party Mobile SDKs for iOS outlines key information for developers to use when selecting which SDKs to implement.
Catch Errors Before They Happen: Lessons for a Mature Data Governance Practice
Data governance is always important, but tends to be most important to the data end user. Use this guide to work across teams for proactive data governance.
Organize For Digital Intelligence With Three Models
Learn three methods from Forrester Research for how to structure digital intelligence within your organization.
Data Operations: The Complete Solution to Everything Data-Driven
Data is the lifeblood of your company, don’t let it go to waste. Learn how data operations can help you ensure the quality, actionability and accessibility of your data.
2018 Digital Analytics & Data Governance Report
See the latest trends in digital analytics and data governance in 2018.
The Mobile App Analytics Guide for Mobile Product and Marketing Teams
Learn about the top mobile app analytics technologies available to install on your mobile applications.
Mobile Testing Strategy: Ensure Mobile App Success in 7 Steps
Learn in 7 steps how to implement an effective mobile testing strategy to verify your app analytics and functionality are working.
When More Is Not Better: Web Tags