As digital marketing continues to evolve, the term “data layer” has changed from a buzzword to a best practice. Strategically building and pairing your data layer with additional web analytics technologies brings the real power of your data layer to the surface.
Join ObservePoint and Search Discovery for this free webinar recording, where you will learn:
- How you can benefit from implementing a digital data layer
- Instructions and best practices to implementing a digital data layer
- Which stakeholders are the best candidates for governing your data layer
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