Validate 2020: Marketing & Analytics Summit

Watch sessions from the November 12, 2020 event.

  • General Sessions

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  • A Better Digital World (Introduction)4:12

    A Better Digital World (Introduction)

    2020 has accelerated the Digital Revolution, which is being led by every marketer, analyst, and insights professional who is using data to create engaging experiences and a better digital world.

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  • The Future of Digital Governance & Data Insights - John Pestana, ObservePoint & Omniture43:16

    The Future of Digital Governance & Data Insights - John Pestana, ObservePoint & Omniture

    ObservePoint’s leading Digital Data Governance solution is expanding to meet and anticipate your needs. This is what the future of digital governance and accurate data insights looks like.

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  • Data Governance Provides a 432% ROI - Dean Davison, Forrester52:06

    Data Governance Provides a 432% ROI - Dean Davison, Forrester

    See how Forrester's TEI™ of ObservePoint found data governance provides 432% ROI by helping to optimize customer experiences, increase revenue, improve productivity, and avoid wasted ad spend.

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  • Technology Governance

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  • Governing Analytics Tags at Scale (Americas) - Eric Van Pyrz, M&T Bank29:21

    Governing Analytics Tags at Scale (Americas) - Eric Van Pyrz, M&T Bank

    Discover the right solutions and processes to govern your tags at scale. Using ObservePoint to do so will help you trust your data, realize ROI on technology spend, and do it efficiently.

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  • Perfecting Release Validation (Americas) - Nick Huang & Charlotte Castillo, Epson30:10

    Perfecting Release Validation (Americas) - Nick Huang & Charlotte Castillo, Epson

    The proactive approach to governing your analytics and marketing tags can provide huge benefits for the accuracy of your data, which ultimately boosts your credibility.

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  • Data Governance Tips & Tricks - Jordan Avalos & Pam Frei, Southwest Airlines23:38

    Data Governance Tips & Tricks - Jordan Avalos & Pam Frei, Southwest Airlines

    Utilize lesser-known features of ObservePoint for data governance: LiveConnect, Action Set Library, Webhook integrations, Google Sheets Ad-ons, and more!

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  • Successfully Migrate Your MarTech in 4 Phases - Chris O'Neill & Jarrod Wilbur, ObservePoint30:12

    Successfully Migrate Your MarTech in 4 Phases - Chris O'Neill & Jarrod Wilbur, ObservePoint

    Overcome common obstacles associated with migrations; execute during the development, staging, and production models; implement a four-phased approach; and more.

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  • Governing Analytics Tags at Scale (Europe) - Dimitri Terhout, Carrefour25:21

    Governing Analytics Tags at Scale (Europe) - Dimitri Terhout, Carrefour

    Discover the right solutions and processes to govern your tags at scale. Using ObservePoint to do so will help you trust your data, realize ROI on technology spend, and do it efficiently.

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  • Perfecting Release Validation (Europe) - Craig Ferguson, Lloyds Banking Group28:36

    Perfecting Release Validation (Europe) - Craig Ferguson, Lloyds Banking Group

    The proactive approach to governing your analytics and marketing tags can provide huge benefits for the accuracy of your data, which ultimately boosts your credibility.

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  • Privacy Compliance

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  • Solving GDPR's Data Subject Requests Big Data Problem - Ed Devine, Fandango & Glen Horsley, RIVN32:17

    Solving GDPR's Data Subject Requests Big Data Problem - Ed Devine, Fandango & Glen Horsley, RIVN

    Join the discussion on the creation and rollout of a privacy program that resulted in Four Recommendations for DSR compliance.

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  • Data Privacy Regulations: Comply Now & Prepare for the Future (Europe) - Mike Fong & Dylan Sellers, ObservePoint25:53

    Data Privacy Regulations: Comply Now & Prepare for the Future (Europe) - Mike Fong & Dylan Sellers, ObservePoint

    Learn how to establish flexible processes and solutions to ensure compliance now and in the future.

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  • Rules and Privacy Requirements: Cookies, WebBeacons, etc. - Julie Park & Paula Olsen, The Church of Jesus Christ of Latter-day Saints26:39

    Rules and Privacy Requirements: Cookies, WebBeacons, etc. - Julie Park & Paula Olsen, The Church of Jesus Christ of Latter-day Saints

    Take a deep look at the obligations placed on digital marketers and others by data privacy regulations and how to best implement a compliant approach.

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  • Browser Privacy: The New Normal - Cory Underwood, Search Discovery20:05

    Browser Privacy: The New Normal - Cory Underwood, Search Discovery

    Discover how the new browser privacy initiatives affect you and what you can do about them.

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  • The Future of Marketing in a Post-Cookie World - Alex Langshur, Cardinal Path30:09

    The Future of Marketing in a Post-Cookie World - Alex Langshur, Cardinal Path

    Learn how to thrive in the digital marketing and analytics world despite the impending death of cookies.

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  • Data Privacy Regulations: Comply Now & Prepare for the Future (Americas) - Arthur Engelhard, Endurance30:09

    Data Privacy Regulations: Comply Now & Prepare for the Future (Americas) - Arthur Engelhard, Endurance

    Learn how to establish flexible processes and solutions to ensure compliance now and in the future.

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  • Campaign Performance

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  • Self-Service Analytics: A Reporting Monkey's Utopia - Simon Pilkowski, Boehringer Ingelheim21:13

    Self-Service Analytics: A Reporting Monkey's Utopia - Simon Pilkowski, Boehringer Ingelheim

    Learn the stepping stone to self-service analytics: becoming the reporting monkey.

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