Analytics Summit 2020

Sessions from the Virtual Analytics Summit

  • John Pestana, ObservePoint – Creating a Better Digital World Starts with Accurate Data16:18

    John Pestana, ObservePoint – Creating a Better Digital World Starts with Accurate Data

    John Pestana, CEO of ObservePoint, discusses how data, analytics, and the people who use them can drive global change through amazing experiences.

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  • Peter O'Neill, Ayima – Identifying and Resolving Transaction Discrepancies27:47

    Peter O'Neill, Ayima – Identifying and Resolving Transaction Discrepancies

    Peter O'Neill, Director of Analytics at Ayima, will discuss how to establish trust in the data captured in key conversion paths.

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  • Meredith Albertson, Tealium – Personalization: The Struggle Is Real28:38

    Meredith Albertson, Tealium – Personalization: The Struggle Is Real

    Learn from Meredith Albertson, VP of Marketing at Tealium, about how to gain a competitive advantage in this digital era with these three tips for personalization.

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  • Simon Pilkowski, Boehringer Ingelheim – Analytics Is Not a Tool but a Process27:54

    Simon Pilkowski, Boehringer Ingelheim – Analytics Is Not a Tool but a Process

    You bought all the best analytics tools, but what if they aren’t delivering towards your expectations? Analytics is not a tool, but a process.

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  • Aimee Bos, Blast Analytics & Marketing – Measure Twice Cut Once: Improve Your Digital Analytics for Better Insights24:08

    Aimee Bos, Blast Analytics & Marketing – Measure Twice Cut Once: Improve Your Digital Analytics for Better Insights

    Aimee Bos, Director of Analytics Strategy, discusses how to build a data strategy to collect and identify your customers' digital footprints.

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  • Tanu Javeri, IBM – Build A Robust Customer Data Strategy That Translates To Business Benefits25:42

    Tanu Javeri, IBM – Build A Robust Customer Data Strategy That Translates To Business Benefits

    Uncover the intersection between foundational metrics, the conversion metrics, and collateral gains with web analytics.

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  • Lea Pica, LeaPica.com – 3 Keys to Avoiding Presentation Zombification and Creating an Impact with Your Insights28:10

    Lea Pica, LeaPica.com – 3 Keys to Avoiding Presentation Zombification and Creating an Impact with Your Insights

    Learn from Lea Pica, Data Storytelling Advocate, about how to help others remember your data and act upon it.

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  • Jon Tomlinson, Metric Partners – Maximize Your Marketing Channels for Adobe Analytics23:37

    Jon Tomlinson, Metric Partners – Maximize Your Marketing Channels for Adobe Analytics

    Learn how to use sub-channels to improve data quality while maximizing Adobe’s marketing channel reporting.

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  • Erica Eischeid, Adobe – Creating a Data-Driven Culture Through Data Democratization29:08

    Erica Eischeid, Adobe – Creating a Data-Driven Culture Through Data Democratization

    Learn from Erica Eischeid, Analytics Consultant at Adobe, how to foster a data-driven culture within your organization.

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  • Shawn Reed, Blue Acorn iCi – Comprehensive & Accurate Data: The Cornerstone of a Successful Personalization Program19:35

    Shawn Reed, Blue Acorn iCi – Comprehensive & Accurate Data: The Cornerstone of a Successful Personalization Program

    Learn how to deliver a more personalized experience to your customers with Shawn Reed from Blue Acorn iCi.

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  • Adam Greco, Search Discovery – Reasons Analytics Implementations Fail (and How to Avoid Them)33:16

    Adam Greco, Search Discovery – Reasons Analytics Implementations Fail (and How to Avoid Them)

    Adam will share what he has seen companies struggle with in web analytics and strategies to avoid these issues.

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  • Chris O'Neill, ObservePoint – Perfecting Release Validation: Catch Errors Before they Destroy Your Data28:58

    Chris O'Neill, ObservePoint – Perfecting Release Validation: Catch Errors Before they Destroy Your Data

    Learn how to use release validation to identify analytics errors in a staging environment before going live.

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  • Alex Langshur, Cardinal Path – Navigating a Post-Cookie Marketing World30:49

    Alex Langshur, Cardinal Path – Navigating a Post-Cookie Marketing World

    Alex Langshur, Co-CEO at Cardinal Path, discusses how regulations inhibit companies' ability to use cookies for tracking visitors.

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  • Andrew Geddes, ObservePoint – Take Back Your Time: How to Automate Even More with ObservePoint25:17

    Andrew Geddes, ObservePoint – Take Back Your Time: How to Automate Even More with ObservePoint

    Learn from Andrew Geddes, Sr. Manager of Consulting at ObservePoint, how to make the power of ObservePoint work for you even more.

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  • Krista Seiden, KS Digital – Digital Analytic Trends: A Changing History and What's Next36:50

    Krista Seiden, KS Digital – Digital Analytic Trends: A Changing History and What's Next

    Learn from Krista Seiden, Founder & Principal Consultant at KS Digital, how the digital analytics industry has seen a lot of changes in recent years.

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  • Jose Bergiste, Cognetik – It Takes a Village to Raise the Quality of Data23:56

    Jose Bergiste, Cognetik – It Takes a Village to Raise the Quality of Data

    Learn tips and tricks to get alignment across all parties to achieve the highest possible level of data quality.

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