Sessions from the Virtual Analytics Summit
John Pestana, CEO of ObservePoint, discusses how data, analytics, and the people who use them can drive global change through amazing experiences.
Peter O'Neill, Director of Analytics at Ayima, will discuss how to establish trust in the data captured in key conversion paths.
Learn from Meredith Albertson, VP of Marketing at Tealium, about how to gain a competitive advantage in this digital era with these three tips for personalization.
You bought all the best analytics tools, but what if they aren’t delivering towards your expectations? Analytics is not a tool, but a process.
Aimee Bos, Director of Analytics Strategy, discusses how to build a data strategy to collect and identify your customers' digital footprints.
Uncover the intersection between foundational metrics, the conversion metrics, and collateral gains with web analytics.
Learn from Lea Pica, Data Storytelling Advocate, about how to help others remember your data and act upon it.
Learn how to use sub-channels to improve data quality while maximizing Adobe’s marketing channel reporting.
Learn from Erica Eischeid, Analytics Consultant at Adobe, how to foster a data-driven culture within your organization.
Learn how to deliver a more personalized experience to your customers with Shawn Reed from Blue Acorn iCi.
Adam will share what he has seen companies struggle with in web analytics and strategies to avoid these issues.
Learn how to use release validation to identify analytics errors in a staging environment before going live.
Learn from Andrew Geddes, Sr. Manager of Consulting at ObservePoint, how to make the power of ObservePoint work for you even more.
Learn from Krista Seiden, Founder & Principal Consultant at KS Digital, how the digital analytics industry has seen a lot of changes in recent years.
Learn tips and tricks to get alignment across all parties to achieve the highest possible level of data quality.