The State of Marketing Attribution in 2019

Only 11% of marketers feel very confident in the accuracy of their current attribution program. Why? Many solutions within the ad and martech space today will say it’s because they’re not using the right models, but we’ve got a secret for you: Your attribution models are probably just fine.

In the State of Marketing Attribution, we share why people don’t trust what their attribution program tells them, and why that lack of trust most likely has nothing to do with models, and everything to do with the data feeding the models. You’ll learn:

  • The three most common roadblocks to good attribution
  • What organizations can do today to improve their attribution
  • The steps to take to finally trust the data, and resulting insights
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2019 Marketing Benchmark Report
2019 Marketing Benchmark Report

Learn how marketers are facing significant challenges in tracking, measuring, and making sense of their dat...

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2020 Digital Analytics and Governance Report
2020 Digital Analytics and Governance Report

Becoming a data-driven business is more important than ever. Discover insights that will help you become mo...