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The ROI Of Privacy

February 19, 2019

Do you rely on customer data to do your job? Then respecting and protecting your customer's privacy should be a priority for you.

Whether fueled by a need to comply with regulations or out of a desire to gain your customers' loyalty and drive revenue, marketers and data professionals must make a case for investing in privacy compliance. 

In this February 2019 Forrester report, The ROI Of Privacy: The Customer Trust And Privacy Playbook, you'll learn how to:

  • Use better privacy practices as an opportunity to drive revenue
  • Leverage privacy compliance as a competitive differentiator
  • Apply Forrester's TEI model to show positive ROI on privacy practices
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