Reports & White Papers

  • The Total Economic Impact™ of ObservePoint

    The Total Economic Impact™ of ObservePoint

    This Forrester TEI™ report demonstrates how ObservePoint helps organizations save budget and grow revenue with automated data governance.

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  • Advance Your Customer Analytics Maturity

    Advance Your Customer Analytics Maturity

    Learn how to create a custom roadmap to advanced customer analytics maturity in this Forrester Report

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  • 2019 Marketing Benchmark Report

    2019 Marketing Benchmark Report

    Learn how marketers are facing significant challenges in tracking, measuring, and making sense of their data in this report.

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  • The State of Marketing Attribution in 2019

    The State of Marketing Attribution in 2019

    Learn why people don't trust what their attribution programs tell them, and why that lack of trust has everything to do with the data feeding their models in this whitepaper.

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  • 2020 Digital Analytics and Governance Report

    2020 Digital Analytics and Governance Report

    Becoming a data-driven business is more important than ever. Discover insights that will help you become more data-driven in our 2020 Digital Analytics Industry Report.

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  • How to Successfully Migrate Your MarTech in 4 Phases

    How to Successfully Migrate Your MarTech in 4 Phases

    Learn the 4-phased approach to successfully migrate from one MarTech solution to another in this white paper.

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  • Digital CX Trends, 2019: Digital CX And Human-Centered Experience Design Align — At Last

    Digital CX Trends, 2019: Digital CX And Human-Centered Experience Design Align — At Last

    In this Forrester Report, you'll discover ways to shift from the touchpoint CX mindset to human-center a take advantage of the opportunities from shifting to this focus.

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  • Migrating from DTM to Adobe Launch: A 4-Phased Approach

    Migrating from DTM to Adobe Launch: A 4-Phased Approach

    Learn how to migrate your Adobe Dynamic Tag Management implementation over to Adobe's new TMS: Launch by Adobe, before the DTM shutdown hits.

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  • The State Of Insights-Driven Business Maturity, 2019

    The State Of Insights-Driven Business Maturity, 2019

    This report, The State Of Insights-Driven Business Maturity, 2019, walks through some of the key observations made by Forrester Research concerning insights-driven businesses.

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  • Come Together (Right Now) To Deliver The Next Best Experience

    Come Together (Right Now) To Deliver The Next Best Experience

    Learn from this Forrester Report how cross-functional teams can share information to coordinate amazing experiences that meet customer objectives.

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  • Forrester Report: The ROI Of Privacy

    Forrester Report: The ROI Of Privacy

    This Forrester report covers how to use better privacy practices as an opportunity to drive revenue and differentiate your organization.

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  • 2019 Digital Analytics and Governance Report

    2019 Digital Analytics and Governance Report

    Learn the identities, responsibilities, and priorities of analytics practitioners going into 2019 with the proprietary report created by ObservePoint.

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  • Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers

    Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers

    This Forrester Report walks through a five-competency strategy to teach you how to make better decisions faster by focusing on what matters most with data collection.

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  • The Data Layer: From Novice to Expert in 2.5 Seconds With Red Bread Lab

    The Data Layer: From Novice to Expert in 2.5 Seconds With Red Bread Lab

    Companies that want to move in the fast lane need the right vehicle to get there. That vehicle is the data layer.

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  • Catch Errors Before They Happen: Lessons for a Mature Data Governance Practice

    Catch Errors Before They Happen: Lessons for a Mature Data Governance Practice

    Data governance is always important, but tends to be most important to the data end user. Use this guide to work across teams for proactive data governance.

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  • Organize For Digital Intelligence With Three Models

    Organize For Digital Intelligence With Three Models

    Learn three methods from Forrester Research for how to structure digital intelligence within your organization.

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  • Data Operations with MaassMedia: The Complete Solution to Everything Data-Driven

    Data Operations with MaassMedia: The Complete Solution to Everything Data-Driven

    Data is the lifeblood of your company, don’t let it go to waste. Learn how data operations can help you ensure the quality, actionability and accessibility of your data.

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  • 2018 Digital Analytics & Data Governance Report

    2018 Digital Analytics & Data Governance Report

    See the latest trends in digital analytics and data governance in 2018.

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  • Data Quality and the Digital World: A Web Analytics Demystified White Paper

    Data Quality and the Digital World: A Web Analytics Demystified White Paper

    This whitepaper gives ten tips on collecting and acting on reliable, trustworthy data. Fill out this form to get your complimentary copy.

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