Reports & White Papers

  • Measure Your Digital Intelligence Maturity

    Measure Your Digital Intelligence Maturity

    This Forrester Research report, Measure Your Digital Intelligence Maturity, provides a 5-dimension assessment of your digital intelligence program.

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  • Digital CX Trends, 2019: Digital CX And Human-Centered Experience Design Align — At Last

    Digital CX Trends, 2019: Digital CX And Human-Centered Experience Design Align — At Last

    In this Forrester Report, you'll discover ways to shift from the touchpoint CX mindset to human-center a take advantage of the opportunities from shifting to this focus.

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  • Migrating from DTM to Adobe Launch: A 4-Phased Approach

    Migrating from DTM to Adobe Launch: A 4-Phased Approach

    Learn how to migrate your Adobe Dynamic Tag Management implementation over to Adobe's new TMS: Launch by Adobe, before the DTM shutdown hits.

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  • The State Of Insights-Driven Business Maturity, 2019

    The State Of Insights-Driven Business Maturity, 2019

    This report, The State Of Insights-Driven Business Maturity, 2019, walks through some of the key observations made by Forrester Research concerning insights-driven businesses.

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  • Come Together (Right Now) To Deliver The Next Best Experience

    Come Together (Right Now) To Deliver The Next Best Experience

    Learn from this Forrester Report how cross-functional teams can share information to coordinate amazing experiences that meet customer objectives.

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  • The ROI Of Privacy

    The ROI Of Privacy

    This Forrester report covers how to use better privacy practices as an opportunity to drive revenue and differentiate your organization.

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  • 2019 Digital Analytics and Governance Report

    2019 Digital Analytics and Governance Report

    Learn the identities, responsibilities, and priorities of analytics practitioners going into 2019 with the proprietary report created by ObservePoint.

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  • Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers

    Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers

    This Forrester Report walks through a five-competency strategy to teach you how to make better decisions faster by focusing on what matters most with data collection.

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  • Forrester's Predictions 2019: Business Insights

    Forrester's Predictions 2019: Business Insights

    Learn what Forrester predicts will happen in the technology sector in 2019.

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  • The Top 10 Third-Party Mobile SDKs for iOS

    The Top 10 Third-Party Mobile SDKs for iOS

    The Top 10 Third-Party Mobile SDKs for iOS outlines key information for developers to use when selecting which SDKs to implement.

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  • Catch Errors Before They Happen: Lessons for a Mature Data Governance Practice

    Catch Errors Before They Happen: Lessons for a Mature Data Governance Practice

    Data governance is always important, but tends to be most important to the data end user. Use this guide to work across teams for proactive data governance.

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  • Organize For Digital Intelligence With Three Models

    Organize For Digital Intelligence With Three Models

    Learn three methods from Forrester Research for how to structure digital intelligence within your organization.

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  • Data Operations: The Complete Solution to Everything Data-Driven

    Data Operations: The Complete Solution to Everything Data-Driven

    Data is the lifeblood of your company, don’t let it go to waste. Learn how data operations can help you ensure the quality, actionability and accessibility of your data.

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  • 2018 Digital Analytics & Data Governance Report

    2018 Digital Analytics & Data Governance Report

    See the latest trends in digital analytics and data governance in 2018.

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  • The Mobile App Analytics Guide for Mobile Product and Marketing Teams

    The Mobile App Analytics Guide for Mobile Product and Marketing Teams

    Learn about the top mobile app analytics technologies available to install on your mobile applications.

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  • Mobile Testing Strategy: Ensure Mobile App Success in 7 Steps

    Mobile Testing Strategy: Ensure Mobile App Success in 7 Steps

    Learn in 7 steps how to implement an effective mobile testing strategy to verify your app analytics and functionality are working.

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  • When More Is Not Better: Web Tags

    When More Is Not Better: Web Tags

    This white paper details how to organize and improve tagging efforts. Fill out the form for a complementary report.

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  • Data Quality and the Digital World: A Web Analytics Demystified White Paper

    Data Quality and the Digital World: A Web Analytics Demystified White Paper

    This whitepaper gives ten tips on collecting and acting on reliable, trustworthy data. Fill out this form to get your complimentary copy.

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