Webinars & Virtual Events

Do you feel prepared for the death of cookies? We wanted to know how well prepared the industry is, so we scanned the top 100 sites in the US, UK and Australian markets to find out.

Do you feel prepared for the death of cookies? We wanted to know how well prepared the industry is, so we scanned the top 100 sites in the US, UK and Australian markets to find out.

Join Mike Fong, Solutions Engineer, to learn how to protect your customers, their data, and your reputation by ensuring privacy compliance.

Learn how to thrive in the digital marketing and analytics world despite the impending death of cookies.

Join the discussion on the creation and rollout of a privacy program that resulted in Four Recommendations for DSR compliance.

See how Forrester's TEI™ of ObservePoint found data governance provides 432% ROI by helping to optimize customer experiences, increase revenue, improve productivity, and avoid wasted ad spend.

2020 has accelerated the Digital Revolution, which is being led by every marketer, analyst, and insights professional who is using data to create engaging experiences and a better digital world.

Utilize lesser-known features of ObservePoint for data governance: LiveConnect, Action Set Library, Webhook integrations, Google Sheets Ad-ons, and more!

Learn from Lea Pica, Data Storytelling Advocate, about how to help others remember your data and act upon it.

Learn how to use sub-channels to improve data quality while maximizing Adobe’s marketing channel reporting.

Peter O'Neill, Director of Analytics at Ayima, will discuss how to establish trust in the data captured in key conversion paths.

Learn how to use release validation to identify analytics errors in a staging environment before going live.

Learn from Ali Shoukat, Marketing Technologist at Cisco, and Chris O'Neill, Solutions Engineer at ObservePoint, how to use test automation to improve various aspects of site performance.

Learn how to migrate your legacy Adobe Dynamic Tag Management implementation over to Adobe's new TMS, Launch by Adobe.

Lori will be walking through some "hacks" for analysts to increase self-sufficiency in getting the data they need.

Learn how to appoint a data steward and create more value with analytics.

This session will cover the evolving market of mobile and app analytics, and how to use that data to succeed.

Learn a unique approach to analyzing visitor digital body language, segmenting that site traffic, and delivering engagement at a human level

Learn quantitative and qualitative techniques companies can leverage to get more insight into their customers’ behaviors.

Learn why data storytelling works and useful tips to leverage its power.