Webinars & Virtual Events
IAPP Webinar: Shining a Light on Dark Patterns
Do you feel prepared for the death of cookies? We wanted to know how well prepared the industry is, so we scanned the top 100 sites in the US, UK and Australian markets to find out.
Counting Cookies: The Reliance, the Risk, and the Remedy
Do you feel prepared for the death of cookies? We wanted to know how well prepared the industry is, so we scanned the top 100 sites in the US, UK and Australian markets to find out.
ObservePoint Privacy Compliance – Marketing Analytics Summit 2021
Join Mike Fong, Solutions Engineer, to learn how to protect your customers, their data, and your reputation by ensuring privacy compliance.
The Future of Marketing in a Post-Cookie World – Alex Langshur, Cardinal Path
Learn how to thrive in the digital marketing and analytics world despite the impending death of cookies.
Solving GDPR’s Data Subject Requests Big Data Problem – Ed Devine, Fandango & Glen Horsley, RIVN
Join the discussion on the creation and rollout of a privacy program that resulted in Four Recommendations for DSR compliance.
Data Governance Provides a 432% ROI – Dean Davison, Forrester
See how Forrester's TEI™ of ObservePoint found data governance provides 432% ROI by helping to optimize customer experiences, increase revenue, improve productivity, and avoid wasted ad spend.
A Better Digital World (Introduction)
2020 has accelerated the Digital Revolution, which is being led by every marketer, analyst, and insights professional who is using data to create engaging experiences and a better digital world.
Data Governance Tips & Tricks – Jordan Avalos & Pam Frei, Southwest Airlines
Utilize lesser-known features of ObservePoint for data governance: LiveConnect, Action Set Library, Webhook integrations, Google Sheets Ad-ons, and more!
Lea Pica, LeaPica.com – 3 Keys to Avoiding Presentation Zombification and Creating an Impact with Your Insights
Learn from Lea Pica, Data Storytelling Advocate, about how to help others remember your data and act upon it.
Jon Tomlinson, Metric Partners – Maximize Your Marketing Channels for Adobe Analytics
Learn how to use sub-channels to improve data quality while maximizing Adobe’s marketing channel reporting.
Peter O’Neill, Ayima – Identifying and Resolving Transaction Discrepancies
Peter O'Neill, Director of Analytics at Ayima, will discuss how to establish trust in the data captured in key conversion paths.
Chris O’Neill, ObservePoint – Perfecting Release Validation: Catch Errors Before they Destroy Your Data
Learn how to use release validation to identify analytics errors in a staging environment before going live.
3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance
Learn from Ali Shoukat, Marketing Technologist at Cisco, and Chris O'Neill, Solutions Engineer at ObservePoint, how to use test automation to improve various aspects of site performance.
Webinar – Migrating from Adobe DTM to Launch: A 4-Phased Approach
Learn how to migrate your legacy Adobe Dynamic Tag Management implementation over to Adobe's new TMS, Launch by Adobe.
Lori McNeill, Riptide Analytics – No Dev Resources? No Problem! 6 Technical Hacks for Analytics Practitioners
Lori will be walking through some "hacks" for analysts to increase self-sufficiency in getting the data they need.
Judah Phillips, SmartCurrent – Data Stewardship in Digital Analytics
Learn how to appoint a data steward and create more value with analytics.
Lee Isensee, Search Discovery – Hey Siri, What Are App Analytics?
This session will cover the evolving market of mobile and app analytics, and how to use that data to succeed.
Matt Langie, MarketLinc – The Power of Human Engagement in a Digital World
Learn a unique approach to analyzing visitor digital body language, segmenting that site traffic, and delivering engagement at a human level
Michele Kiss, Analytics Demystified – Pairing Analytics with Qualitative Methods to Understand the WHY
Learn quantitative and qualitative techniques companies can leverage to get more insight into their customers’ behaviors.
Brent Dykes, Domo – Data Storytelling: The Essential Data Science Skill Everyone Needs
Learn why data storytelling works and useful tips to leverage its power.