As the data economy heats up, board members are asking about data commercialization strategies, and the question that is top of mind for most is "What's my data worth?"
In this webinar, Forrester Analyst Jennifer Belissent and ObservePoint's Matt Maddox answer this essential question as well as teach how to:
- Price data products based on the value derived from the data's use
- Apply data to a specific use case so CIOs can determine its value: Data plus use equals value.
- Validate data collection since the value of your data and pricing it is moot if you aren’t collecting accurate data to begin with
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