Webinars

ObservePoint's webinars discuss issues with analytics and tag governance.

  • 3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance31:06

    3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance

    Learn from Ali Shoukat, Marketing Technologist at Cisco, and Chris O'Neill, Solutions Engineer at ObservePoint, how to use test automation to improve various aspects of site performance.

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  • Webinar - Migrating from Adobe DTM to Launch: A 4-Phased Approach55:15

    Webinar - Migrating from Adobe DTM to Launch: A 4-Phased Approach

    Learn how to migrate your legacy Adobe Dynamic Tag Management implementation over to Adobe's new TMS, Launch by Adobe.

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  • Determine Your Data's Worth: Data Plus Use Equals Value42:12

    Determine Your Data's Worth: Data Plus Use Equals Value

    This webinar from Forrester Analyst Jennifer Belissent and ObservePoint's Matt Maddox answers the essential question "What is my data worth?"

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  • 6 Steps to Better Campaign Tracking40:23

    6 Steps to Better Campaign Tracking

    Learn how you can improve the quality of your campaign tracking data by validating your tracking links are structured properly and pointing to the right place.

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  • 7 Cases Where You Can't Afford To Skip Analytics Testing27:29

    7 Cases Where You Can't Afford To Skip Analytics Testing

    Learn from analytics and tag management expert Patrick Hillery about 7 cases where you can't afford to skip analytics testing (and how to approach the challenge).

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  • Securing Your Analytics for a Stress-Free Black Friday & Cyber Monday38:40

    Securing Your Analytics for a Stress-Free Black Friday & Cyber Monday

    With over half of sales occurring online and mobile sales increasing more than 30% last year, retailers need to be prepared to meet the needs of digital consumers.

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  • GDPR: Tactical Steps You Must Take to Ensure Compliance57:04

    GDPR: Tactical Steps You Must Take to Ensure Compliance

    Join Chris Slovak and Clint Eagar as they discuss tactical steps every company must take to ensure a smooth transition to GDPR compliance.

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  • Using Cluster Analysis to Craft Relevant Customer Experiences47:58

    Using Cluster Analysis to Craft Relevant Customer Experiences

    Learn from ObservePoint and Brooks Bell how to improve your customer's experiences by applying cluster analysis.

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  • 5 Tips to Bulletproof Your Analytics Implementation45:59

    5 Tips to Bulletproof Your Analytics Implementation

    This webinar gives 5 tips to help data quality and governance while teaching you tools to avoid pitfalls related to analytics.

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  • How to Align Marketing and IT Analytics Implementation Workflows48:47

    How to Align Marketing and IT Analytics Implementation Workflows

    Learn from ObservePoint's Eric Dumain and Jim Cain from Napkyn Analytics about how to integrate workflows between marketing and IT for more successful analytics teamwork.

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  • Analytics Documentation: What's Wrong with Your SDR and How to Fix It57:07

    Analytics Documentation: What's Wrong with Your SDR and How to Fix It

    Join analytics expert, Adam Greco, and Patrick HIllery, in this complimentary webinar as they discuss common pitfalls in creating and scaling a useful SDR.

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  • 7 Deadly Sins of A/B Testing53:35

    7 Deadly Sins of A/B Testing

    With this webinar, learn about seven common mistakes related to A/B testing and discover how to avoid them. Fill out this simple form to reserve a seat.

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  • Mobile App Metrics: Are You Measuring What Matters?56:46

    Mobile App Metrics: Are You Measuring What Matters?

    Learn how to get a 360-degree view of the user experience for acquiring, engaging and retaining your mobile customers.

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  • Best Practices for Building a Dynamic Data Layer57:17

    Best Practices for Building a Dynamic Data Layer

    Learn from ObservePoint's Jason Call and Search Discovery's Mike Plant about the process and benefits of implementing a dynamic data layer. View on demand now.

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  • 7 Steps to Set Up Your Analytics Solution Design31:29

    7 Steps to Set Up Your Analytics Solution Design

    This webinar gives you seven steps to help you create useful and reliable SDR. Fill out this simple form to receive this complimentary recording.

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  • 7 Steps for a Successful Tag Management Strategy56:17

    7 Steps for a Successful Tag Management Strategy

    Join TMS expert Adam Corey and analytics specialist Patrick Hillery as they discuss crucial steps to maintaining and governing your Tag Management System.

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