Webinars

ObservePoint's webinars discuss issues with analytics and tag governance.

  • Perfecting Release Validation: How to Catch Errors Before They Destroy Your Data13:18

    Perfecting Release Validation: How to Catch Errors Before They Destroy Your Data

    Learn how to catch errors in pre-production using test automation in this MarTech Conference 2020 session with Chris O'Neill, Solutions Architect for ObservePoint.

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  • Virtual Event - Manage Change Effectively within Your Organization42:02

    Virtual Event - Manage Change Effectively within Your Organization

    Join David Kirschner, Michelle Matranga and Andrew Geddes for a discussion on change management best practices.

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  • DTM to Launch: How to Ensure a Smooth Migration55:09

    DTM to Launch: How to Ensure a Smooth Migration

    Join Mark Stringham, Co-Founder of Metric Partners Consulting, and Mike Maziarz, Product Manager for ObservePoint for the webinar DTM to Launch: How to Ensure a Smooth Migration. Disc

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  • Virtual Event - We Thought We Knew What Disruption Was0:13

    Virtual Event - We Thought We Knew What Disruption Was

    Join Scott Brinker, Andrea Fryrear, and Chris Baird for insights on how to build agile teams and MarTech ecosystems during times of disruption.

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  • A Framework for Actionable Insights53:07

    A Framework for Actionable Insights

    Join experts from Adobe and ObservePoint to learn how to achieve actionable insights from your data.

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  • Demystifying Data Storytelling: An Expert Panel Discussion2:11

    Demystifying Data Storytelling: An Expert Panel Discussion

    Join us for a virtual conversation and Q&A session with Lea Pica, Brent Dykes, Bryant Hoopes, and Peter Nettesheim.

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  • How to Improve Data Quality for Better Customer Experiences53:08

    How to Improve Data Quality for Better Customer Experiences

    Join Gabriele Sibani and Mike Fong to learn how to use data governance to improve data quality for better customer experiences.

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  • Analytics Best Practices to Drive Value During Uncertain Times1:25

    Analytics Best Practices to Drive Value During Uncertain Times

    Join John Pestana, Krista Seiden, and Eric Matisoff for a discussion on how to drive value with analytics during uncertain times.

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  • Scaling & Automating Data Governance29:46

    Scaling & Automating Data Governance

    Join Simon Pilkowski and Andrew Geddes to learn unique ways to simplify the process of scaling data governance.

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  • Automating QA Testing for Failproof Analytics & Marketing Data2:53

    Automating QA Testing for Failproof Analytics & Marketing Data

    Learn how to automate QA testing to benefit your organization with Chris Mavromatis and Mike Maziarz

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  • How to Ensure a Healthy Data Layer: Data Layer Governance24:02

    How to Ensure a Healthy Data Layer: Data Layer Governance

    Rob English from Napkyn Analytics and Jordan Hammond from ObservePoint team up to discuss how to keep your data layer error free.

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  • Assessing and Improving Customer Data Maturity40:06

    Assessing and Improving Customer Data Maturity

    Learn how to assess your customer data maturity, identify problem areas within the 6 dimensions of maturity, and implement solutions and strategies for improvement in this webinar.

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  • Data Privacy Regulations: Comply Now and Prepare for the Future39:20

    Data Privacy Regulations: Comply Now and Prepare for the Future

    Learn from Glen Horsely at RIVN and Mike Fong from ObservePoint how to be compliant now and establish flexible processes to be compliant in the future.

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  • 3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance31:06

    3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance

    Learn from Ali Shoukat, Marketing Technologist at Cisco, and Chris O'Neill, Solutions Engineer at ObservePoint, how to use test automation to improve various aspects of site performance.

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  • Webinar - Migrating from Adobe DTM to Launch: A 4-Phased Approach55:15

    Webinar - Migrating from Adobe DTM to Launch: A 4-Phased Approach

    Learn how to migrate your legacy Adobe Dynamic Tag Management implementation over to Adobe's new TMS, Launch by Adobe.

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  • Determine Your Data's Worth: Data Plus Use Equals Value42:12

    Determine Your Data's Worth: Data Plus Use Equals Value

    This webinar from Forrester Analyst Jennifer Belissent and ObservePoint's Matt Maddox answers the essential question "What is my data worth?"

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  • 7 Cases Where You Can't Afford To Skip Analytics Testing27:29

    7 Cases Where You Can't Afford To Skip Analytics Testing

    Learn from analytics and tag management expert Patrick Hillery about 7 cases where you can't afford to skip analytics testing (and how to approach the challenge).

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  • Securing Your Analytics for a Stress-Free Black Friday & Cyber Monday38:40

    Securing Your Analytics for a Stress-Free Black Friday & Cyber Monday

    With over half of sales occurring online and mobile sales increasing more than 30% last year, retailers need to be prepared to meet the needs of digital consumers.

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  • GDPR: Tactical Steps You Must Take to Ensure Compliance57:04

    GDPR: Tactical Steps You Must Take to Ensure Compliance

    Join Chris Slovak and Clint Eagar as they discuss tactical steps every company must take to ensure a smooth transition to GDPR compliance.

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  • Using Cluster Analysis to Craft Relevant Customer Experiences47:58

    Using Cluster Analysis to Craft Relevant Customer Experiences

    Learn from ObservePoint and Brooks Bell how to improve your customer's experiences by applying cluster analysis.

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