Webinars
ObservePoint's webinars discuss issues with analytics and tag governance.
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31:06Watch Video3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance
Learn from Ali Shoukat, Marketing Technologist at Cisco, and Chris O'Neill, Solutions Engineer at ObservePoint, how to use test automation to improve various aspects of site performance.
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55:15Watch VideoWebinar - Migrating from Adobe DTM to Launch: A 4-Phased Approach
Learn how to migrate your legacy Adobe Dynamic Tag Management implementation over to Adobe's new TMS, Launch by Adobe.
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42:12Watch VideoDetermine Your Data's Worth: Data Plus Use Equals Value
This webinar from Forrester Analyst Jennifer Belissent and ObservePoint's Matt Maddox answers the essential question "What is my data worth?"
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40:23Watch Video6 Steps to Better Campaign Tracking
Learn how you can improve the quality of your campaign tracking data by validating your tracking links are structured properly and pointing to the right place.
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27:29Watch Video7 Cases Where You Can't Afford To Skip Analytics Testing
Learn from analytics and tag management expert Patrick Hillery about 7 cases where you can't afford to skip analytics testing (and how to approach the challenge).
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38:40Watch VideoSecuring Your Analytics for a Stress-Free Black Friday & Cyber Monday
With over half of sales occurring online and mobile sales increasing more than 30% last year, retailers need to be prepared to meet the needs of digital consumers.
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57:04Watch VideoGDPR: Tactical Steps You Must Take to Ensure Compliance
Join Chris Slovak and Clint Eagar as they discuss tactical steps every company must take to ensure a smooth transition to GDPR compliance.
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47:58Watch VideoUsing Cluster Analysis to Craft Relevant Customer Experiences
Learn from ObservePoint and Brooks Bell how to improve your customer's experiences by applying cluster analysis.
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45:59Watch Video5 Tips to Bulletproof Your Analytics Implementation
This webinar gives 5 tips to help data quality and governance while teaching you tools to avoid pitfalls related to analytics.
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48:47Watch VideoHow to Align Marketing and IT Analytics Implementation Workflows
Learn from ObservePoint's Eric Dumain and Jim Cain from Napkyn Analytics about how to integrate workflows between marketing and IT for more successful analytics teamwork.
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57:07Watch VideoAnalytics Documentation: What's Wrong with Your SDR and How to Fix It
Join analytics expert, Adam Greco, and Patrick HIllery, in this complimentary webinar as they discuss common pitfalls in creating and scaling a useful SDR.
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53:35Watch Video7 Deadly Sins of A/B Testing
With this webinar, learn about seven common mistakes related to A/B testing and discover how to avoid them. Fill out this simple form to reserve a seat.
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56:46Watch VideoMobile App Metrics: Are You Measuring What Matters?
Learn how to get a 360-degree view of the user experience for acquiring, engaging and retaining your mobile customers.
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57:17Watch VideoBest Practices for Building a Dynamic Data Layer
Learn from ObservePoint's Jason Call and Search Discovery's Mike Plant about the process and benefits of implementing a dynamic data layer. View on demand now.
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31:29Watch Video7 Steps to Set Up Your Analytics Solution Design
This webinar gives you seven steps to help you create useful and reliable SDR. Fill out this simple form to receive this complimentary recording.
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56:17Watch Video7 Steps for a Successful Tag Management Strategy
Join TMS expert Adam Corey and analytics specialist Patrick Hillery as they discuss crucial steps to maintaining and governing your Tag Management System.
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