Automatically validate and monitor analytics and marketing tags. ObservePoint helps enterprises be more efficient and confident in their data-driven decisions.
Use WebAssurance to test your analytics and marketing tags so you can make better decisions off better data.
Web Audit Summary
The Web Audit Summary gives you a clear indication of how your implementation is performing so you can quickly diagnose any problems.
Monitor and test critical user paths on your website, receiving notifications when the path goes down.
Define custom rules of expected values to test against your existing analytics implementation.
Validate your analytics and other mobile app SDKs are working properly with AppAssurance.
Run automated scans of your mobile apps most critical screens and user paths.
See how companies can use CampaignAssurance for campaign validation to verify their campaigns links are tracking correctly.
Use your existing Selenium and Sauce Labs scripts to test analytics on any WiFi-enabled device.
Stop digging through code and network requests—use ObservePoint's aggregated reports to diagnose tagging errors on your website.
See the health of your website using ObservePoint's aggregated Site Health Reports.
See what tags are deployed on which pages so you can quickly determine where they've been misdeployed.
Variable Summary Reports
Identify which analytics variables have been missed or misconfigured using the Variable Summary Reports.
Visualize how the tags on each page of your site are firing so you can better manage the architecture of your implementation.
Trigger event-based tags during an audit or journey and capture their network requests.
Use these out-of-the-box best practice rules to validate your Google or Adobe implementation—or even for SEO.
Set up notifications whenever an audit or journey fails so you don't have to dig into your reports any time a rule fails.
Manage who can view and edit the audits and journeys you set up in your ObservePoint platform.
Meet Privacy Regulations, Like GDPR, with ObservePoint
Learn how you can use ObservePoint's tag governance solution to verify you comply with data privacy regulations like GDPR.
TMS Migration & Maintenance
Learn how you should use ObservePoint's tag governance solution alongside a tag management system.