Understanding and Implementing a Tag Governance Solution

Too often technology solutions become technology problems.

The size of your marketing technology stack has grown to rival Everest, and it’s ready to topple over. You need a little help, especially with those cumbersome tags you had to deploy on your site to get your martech up and running.

Learn how to use a tag governance solution to:

  • Conduct discovery audits of your current tagging implementation
  • Validate website updates immediately after release
  • Monitor tag performance on your live site
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Fortune 500 Firm Validates Critical Page Analytics
Fortune 500 Firm Validates Critical Page Analytics

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The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags
The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags

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