Validate 2021: A Marketing & Analytics Conference

Watch Validate 2021's sessions led by solutions experts and power users from world-class brands.

  • What's New in Digital Governance?30:00

    What's New in Digital Governance?

    See developments in digital governance that empower you to: use accurate data to understand your audience, design a functional governance ecosystem, and meet ever-increasing demands of your audience.

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  • 5 Trends Shaping Digital Experience - Tanu Javeri of IBM, Daryl Acumen of Adobe, Adam Greco of Amplitude30:01

    5 Trends Shaping Digital Experience - Tanu Javeri of IBM, Daryl Acumen of Adobe, Adam Greco of Amplitude

    This panel will discusses what the biggest changes have been, what contributes to failure or success, and what marketing professionals need to understand for the future.

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  • Technology Governance: Identify & Validate MarTech for Accurate Data & Actionable Insights - Arthur Engelhard, Newfold Digital29:17

    Technology Governance: Identify & Validate MarTech for Accurate Data & Actionable Insights - Arthur Engelhard, Newfold Digital

    This session focuses on empowering your team with data governance best practices including auditing and monitoring for tagging errors, setting up rules to test against, and replicating user journeys.

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  • Journey Maintenance: Test & Monitor Critical User Paths for Functionality - Lucas Pafume Silva, Vivo27:43

    Journey Maintenance: Test & Monitor Critical User Paths for Functionality - Lucas Pafume Silva, Vivo

    Are you sure those paths are functioning properly and that your MarTech solutions are tracking correctly? Learn how to replicate your customer's flows to test for functionality and tracking.

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  • Privacy Compliance: Reveal All Data Collection, Collectors, and Destinations - Craig Ferguson, Lloyds Banking Group26:22

    Privacy Compliance: Reveal All Data Collection, Collectors, and Destinations - Craig Ferguson, Lloyds Banking Group

    See how Privacy Compliance enables you to inventory your tags and cookies, identify server call geolocations, watch out for unauthorized tags, and monitor consent categories.

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  • Campaign Validation: Pitfalls in the Campaign Lifecycle and How to Overcome Them - Cameron Cowan, ObservePoint26:42

    Campaign Validation: Pitfalls in the Campaign Lifecycle and How to Overcome Them - Cameron Cowan, ObservePoint

    To trust campaign ROI, you need to trust the data. See how ObservePoint is bringing together touchpoint & metadata management, technology governance, and user experience validation for accurate ROI.

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