The rise of data regulatory compliance and the imminent death of cookies is a perfect storm that will give way to a newly-empowered marketer - one who understands and invests in the value of 1st-party data.
This session will cover dominant market forces in digital marketing including:
- The evolution of digital media spend trends
- Avoiding unnecessary risks in data privacy
- The impending death of cookies
- Why identity is the new gold
- Crafting a future-proof first-party data strategy
Co-Founder & Co-CEO
Alex is a founder and co-CEO of Cardinal Path, a premier digital data analytics firm and member of Dentsu Aegis Network. He works with leading organizations to create, implement, and action advanced analytics strategies that drive bottom-line returns. He leads the key client group responsible for driving value data strategies that integrate and activate data from across client's technology stacks. Alex hosts the Google Partners Podcast, has keynoted and spoken at digital analytics and marketing conferences around the world, is the past-President and Director Emeritus of the Digital Analytics Association (DAA), and teaches digital marketing optimization at the University of British Columbia.