As an analyst, you want to become your stakeholder's trusted advisor and only focus on the latter part of the data value generation and, therefore, fully automated self-service analytics seems to be the pathway to getting rid of a reporting monkey's existence. However, data as a value chain does require all links to be properly connected in order to drive positive outcomes. If you want to turn into a trusted advisor you should first become comfortable being the reporting monkey.
Global Lead Digital Performance Management
Simon is the Global Lead Digital Performance Management within Boehringer Ingelheim’s Animal Health Business Unit and a member of the Global Digital Team which is part of the Global Strategic Marketing. In his role, Simon manages the Digital Analytics capability for the entire Business Unit, which spans managing business processes, training and delivering insights across all business segments (B2B & B2C) and throughout all regions.
As an Analyst, he is driven by the passion to manage the interception of Business and IT with a solid track record of enabling people, processes, and platforms to establish analytics within Marketing organizations. In addition, he lectures on Performance Marketing at two Schools of Applied Science in Germany.
Simon holds a degree in Media Technology (OTH Amberg-Weiden) and a Degree in Media Didactics (FAU Erlangen-Nürnberg).