Perfecting Release Validation (Americas) - Nick Huang & Charlotte Castillo, Epson

Taking a proactive approach to governing your analytics and marketing tags can provide huge benefits for the accuracy of your implementation, which ultimately boosts your credibility. This session will offer ways you can become your company’s data quality guru with Release Validation and catch analytics errors before they happen, including how to:

  • Address data quality issues before they reach a production environment, with less risk and cost
  • Focus on implementing technology governance in early development environments, such as staging, dev, and QA
  • Instill a culture of proactive technology and data governance

 

Nick Huang

Manager of Business Intelligence & Online Commerce

Epson

Nick Huang is the Manager, Business Intelligence and Online Commerce for Epson America, Inc. In his tenure at Epson, Nick has focused on standardizing data practice across the organization, developing a centralized analytics program to understand and improve customer experience, and creating cross-channel segments to optimize marketing efforts. Nick is also responsible for overseeing the e-commerce operations for Epson. Nick holds a BA in Business Administration from the University of California, Irvine.

 

Charlotte Castillo

Senior Analyst

Epson

Charlotte is a Senior Analyst for Espon America Inc. She has nearly a decade of experience in the marketing and analytics industry and specializes in website & media analytics, tag QA & management, SEO/SEM, and content marketing. Before Epson she worked for Torrid and Conill Saatchi & Satchi as a Digital Analyst.

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