Leveraging ObservePoint During Your Adobe DTM to Launch Migration - Matt Crupe, Adobe

For many, their tagging implementation with Adobe DTM is extensive and complicated, and migrating to Adobe Launch is a daunting challenge. But with the right strategy, you can execute the transition seamlessly.

Join Matt Crupe, Sr. Technical Consultant for Adobe, in this session to discover how to:

  • Create a 4 phased-plan to execute the transition without a hassle
  • Implement Adobe best practices to expedite the transition
  • Automatically validate your migration at every point to ensure accurate data collection and a complete migration
  • Use the shift as an opportunity to streamline your implementation

 

Matt Crupe

Senior Technical Consultant

Adobe

Matt is an innovative digital marketer whose development background empowers him to strategically tackle complex technical issues. His robust product knowledge, acute attention to detail, and strong communication skills enable him to engage holistically - from defining the project vision and roadmap, to executing a successful launch.

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