Switching or setting up a new MarTech solution isn't always an easy task. Whether you’re moving from one tag management system to another, switching web analytics solutions, or adopting an alternative marketing technology for your website, it’s important to know what steps will lead to a successful migration for any MarTech implementation. In this session you'll learn how to:
- Overcome common obstacles associated with switching your MarTech solution
- Execute during the Development, Staging, Production Models as they apply to your analytics implementation and overall migration
- Effectively migrate your MarTech solution using a 4-phased approach
Chris O’Neill is a full-stack web developer who has been in the analytics space for the past three years. As a Solutions Architect at ObservePoint, Chris helps large enterprises set up automated testing of their analytics scripts with ObservePoint so they can verify custom website tracking is always up and running.
Jarrod Wilbur is a Solutions Engineer at ObservePoint and oversees ObservePoint’s Script Services activities. Jarrod has worked on a variety of automation processes in the education, banking, and business intelligence sectors. His three favorite letters are A, P, and I, especially when put together in immediate succession.