It’s now generally accepted that the better the experience on a website or app, the more revenue that website or app will generate. But how can brands put a specific number on this relationship to shed light on exactly how much they stand to gain by improving experiences?
This presentation with Decibel CMO Shane Phair will outline how three global brands conclusively answered this question. Shane will explain how, by harnessing the latest experience analytics technologies, these leading companies quantified digital customer experiences to establish an explicit link with revenue performance, revealing how even small improvements translate into tens of millions in additional online revenue.
By attending this presentation, you will learn:
- The methods used to correlate digital customer experiences with conversion and revenue
- How small improvements to the digital experience can translate into tens of millions in additional online revenue
- Recommendations for how to improve customer experiences and drive conversion
Shane Phair is CMO at Decibel, the digital experience analytics solution. With over ten years' leadership experience in marketing and sales, Shane previously launched the CM Group brand and rebranded several portfolio organizations, including Campaign Monitor, Emma, and Delivra. He holds an MBA from Northwestern University's Kellogg School of Management.