Governing Analytics Tags at Scale (Europe) - Dimitri Terhout, Carrefour

With the right solutions and processes in place, governing your tags at scale is possible. As you do so, you’ll be able to trust your data, realize ROI on technology spend, and do it all more efficiently than ever before. In this session, you’ll learn how ObservePoint’s solution fits into the Tag Governance Framework and helps data-driven teams reach new levels of credibility, accountability, confidence, and visibility as they drive revenue and growth.

 

Dimitri Terhout

Digital Analytics Developer

Carrefour

Dimitri is currently a consultant for Carrefour Belgium. He accidentally fell in the field of Digital Analytics and Martech implementation in 2012 and has been enjoying it ever since. Over the years, he has become a tech ninja, diversifying his portfolio to addressing various issues and side projects on digital assets. This led him to acquire expertise in many tools, skills, and programming languages. Initially brought in for a Digital Analytics & Martech implementation role, most of his role now also consists of helping as a technical consultant for personalisation and recommendations projects.

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