Digital Transformation: The Billion $ Scam - Steve Carrod, DMPG

Digital transformation means different things for different businesses. It is not a single set of principles universally applied to all business models across all levels of maturity. However, we always find a similar story with organisations we work with. They have bought into the concept of digital transformation possibly having already invested millions of pounds in new technologies and conceptual processes.

The reality is that at the heart of any successful digital operation is the customer (note that I did not say 'user'). This is what our starting point should be and everything we do from a data collection, governance and activation perspective should be focused on delivering the best possible outcome for them. ‍

Join me as I talk through a different way of considering what a successful digital transformation programme looks like in an age where digital access is considered a basic human need.

 

Steve Carrod

Co-Founder & Managing Director

DMPG

Steve has been working in the Digital Analytics industry since 2005 and CRO/Personalisation since 2008. His experience has been gathered via a number of roles spanning agencies and client-direct both in the UK and in the US before establishing DMPG. DMPG was set up to be the gold standard for Analytics, TMS, CRO & Personalisation services. Steve’s main focus is on providing strategic advice and guidance to clients and ensuring all projects are delivered to the highest level.

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