How do you determine what to track and what drives analytics success? When it comes to tag governance and data quality, what do you monitor first and what is most critical to ensure no outages? How do you align your organization internally to ensure that data strategy and data quality are a priority? Discover the answers to these questions and more in this Validate session.
Ryan Storment
Web Developer
REI
Ryan is a Front-End Developer at REI. He takes technical requirements and builds platform software, processes, and best practices for the suite of analytics tools used by developers and marketers at the Co-op. Ryan is also an instrumental part of the Insights Enablement team, architecting and building technical solutions for both Web and Marketing Analytics, including tag management, data governance, JavaScript development, multivariate testing, and standardization across many platforms and partners. While serving this technical niche between IT, Marketing, and Digital Retail, a crucial part of his responsibility is to ensure the trustworthiness of the data pipeline so that the business can make well-informed decisions.
