Creating An Analytics Vision & Strategy - Emily Emmer & Eric Hansen, WGU

Developing analytical maturity at organizations can be hard. This presentation will help you assess current capabilities and challenges, identify what you want to accomplish, reset expectations, and identify your key swim lanes and hires. Roadmaps will maximize your resources and help you ask for what you need with confidence. Visualizing such a complex plan also helps increase understanding across your team and other stakeholders.

 

Emily Emmer

Director of Marketing Analytics & Conversion

Western Governors University

Emily Emmer is the Director of Marketing Analytics & Conversion at Western Governors University (WGU). She has over 15 years of marketing experience across various roles and industries. Her expertise with Conversion Rate Optimization has driven value at Blast Analytics and Extra Space Storage. Emily is the multi-year recipient of Gold Ribbon awards in testing from WhichTestWon. She holds an MBA from Arizona State University and a BS in Social & Behavioral Science from the University of Utah. She is also a talented singer and harpist.

 

Eric Hansen

Manager, Digital Analytics Product

Western Governors University

Eric Hansen is the Manager of Digital Analytics Product at Western Governors University (WGU). He is also a founding officer of the Salt Lake City chapter of the Digital Analytics Association (DAA). Eric has more than 10 years of enterprise analytics across various roles in client services, product management, consulting, and architecture. After working for Omniture and Adobe, along with consulting for large companies like Hilton, Vivint, and Oracle, he was lured into building analytics practices for non-profit institutions. In 2015, Eric was awarded a patent (No. 9,027,045) for deploying digital analytics solutions on TV and other linear content streams. He holds an MBA from Western Governors University and a BS in Information Systems from Brigham Young University.

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