Build a Robust Data Strategy that Translates to Business Benefits - Tanu Javeri, IBM

Understanding what comprises good digital Analytics begins with data aggregation, leveraging automation to collect, organize and analyze, and lastly storytelling. ‍

Uncover the intersection between the foundational metrics, the conversion metrics, and the collateral gains (that we often forget to report on). Customer Insights helps inform the Marketing team how best to strengthen our value proposition for business priorities.

 

Tanu Javeri

Global Digital Analytics Enablement Lead

IBM

Tanu Javeri is an 18-year digital marketing veteran with roots in digital analytics, SEO, and Paid Search. Currently, she is working at IBM as the Global Digital Analytics Enablement Lead leading the optimization strategies and supporting digital analytics projects. She is also the Board of Director for a non-profit AWAKE, geared towards women empowerment. Tanu has authored articles for various publications and has been actively involved with different Universities as an industry expert and guest speaker.

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