Browser Privacy: The New Normal - Cory Underwood, Search Discovery

Often lost in the discussion of the legal aspects of privacy, there is a strong undercurrent reflecting the shifting bottom of the technology ocean. Over the past two years major browser vendors have introduced a sweeping array of divergent behavior which can affect your analytics, marketing, and optimization efforts.

In this session we'll look at:

  • What those changes are
  • What they are affecting
  • Where the industry is likely headed
  • And what you can do about it

 

Cory Underwood

Platform Engineer

Search Discovery

Cory started his career over a decade ago as a Web Developer supporting the marketing team at L.L.Bean. During his time there, he entered the world of optimization by troubleshooting A/B Tests, eventually transitioning to full time support of the optimization team. In recent years, he’s held Tech Lead roles in the areas of A/B Testing, Tagging, Personalization and Analytics, developing some of the most interesting solutions around in the name of accuracy and impact. Cory’s blog (cunderwood.dev) focuses on A/B Testing, Personalization, Privacy, and Analytics—his mission is to keep the larger analytics community informed of technical changes imposed by outside forces that could impact their implementations and reporting.

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Data Privacy Regulations: Comply Now and Prepare for the Future - Arthur Engelhard, Endurance
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