Often lost in the discussion of the legal aspects of privacy, there is a strong undercurrent reflecting the shifting bottom of the technology ocean. Over the past two years major browser vendors have introduced a sweeping array of divergent behavior which can affect your analytics, marketing, and optimization efforts.
In this session we'll look at:
- What those changes are
- What they are affecting
- Where the industry is likely headed
- And what you can do about it
Cory started his career over a decade ago as a Web Developer supporting the marketing team at L.L.Bean. During his time there, he entered the world of optimization by troubleshooting A/B Tests, eventually transitioning to full time support of the optimization team. In recent years, he’s held Tech Lead roles in the areas of A/B Testing, Tagging, Personalization and Analytics, developing some of the most interesting solutions around in the name of accuracy and impact. Cory’s blog (cunderwood.dev) focuses on A/B Testing, Personalization, Privacy, and Analytics—his mission is to keep the larger analytics community informed of technical changes imposed by outside forces that could impact their implementations and reporting.