Attribution is the key to informing data-driven companies where to invest and expand, where to cut back, and how to increase engagement with their customers. But achieving accurate and timely attribution is no simple task.
Join this session for a discussion on attribution best practices that help you gain actionable data on what’s working and what’s not—and how to use those insights to create effective efforts that drive growth for your company.
Peter Nettesheim
VP of Data Strategy
ObservePoint
Peter Nettesheim is the VP of Data Strategy at ObservePoint. He has a passion for data-driven business and has been working in the business intelligence and data analytics space for over 20 years. As a co-founder of Align BI and in his previous positions at Ancestry.com, Mozt, and Alliance Health Networks, he has led the implementation of revolutionary analytics platforms.
Cameron Cowan
Senior Director of Product Strategy
ObservePoint
Cameron Cowan is the Sr. Director of Product Strategy & Marketing at ObservePoint and a veteran of the marketing analytics, digital advertising, and enterprise software industries. He has joined the ObservePoint family via the recent Strala acquisition and plays an active role in product management, technical marketing, and GTM execution. Prior to his time at Strala, Cameron spent 13 years working for Adobe (via the Omniture acquisition), and gained experience in account management, consulting, and technical sales before establishing himself as a leader in product management, technical marketing, and business strategy. His career has included living overseas on multiple occasions and collaborating with marketers and technologists on four continents.
