The Industrial Revolution used innovation and technology to redefine the standard of living for the world. The events of 2020 have accelerated digital transformation and spurred another movement, the Digital Revolution. This revolution is being led by every marketer, analyst, and insights professional who is using data to create engaging experiences and build a better digital world.
43:16ObservePoint’s leading Digital Data Governance solution is expanding to meet and anticipate your needs. This is what the future of digital governance and accurate data insights looks like.
52:06See how Forrester's TEI™ of ObservePoint found data governance provides 432% ROI by helping to optimize customer experiences, increase revenue, improve productivity, and avoid wasted ad spend.
25:21Discover the right solutions and processes to govern your tags at scale. Using ObservePoint to do so will help you trust your data, realize ROI on technology spend, and do it efficiently.
28:36The proactive approach to governing your analytics and marketing tags can provide huge benefits for the accuracy of your data, which ultimately boosts your credibility.
29:21Discover the right solutions and processes to govern your tags at scale. Using ObservePoint to do so will help you trust your data, realize ROI on technology spend, and do it efficiently.
30:10The proactive approach to governing your analytics and marketing tags can provide huge benefits for the accuracy of your data, which ultimately boosts your credibility.
23:38Utilize lesser-known features of ObservePoint for data governance: LiveConnect, Action Set Library, Webhook integrations, Google Sheets Ad-ons, and more!
30:12Overcome common obstacles associated with migrations; execute during the development, staging, and production models; implement a four-phased approach; and more.
26:20Quantify digital customer experiences to establish an explicit link with revenue performance and discover the small improvements that translate into additional online revenue.
22:03Improve marketing ROI, message and channel attribution, sales productivity, and more in order to accelerate growth and weather the challenges of the future.
27:32Implement automated testing to improve data quality, monitor and increase SEO rankings, and enhance page performance.
30:19This presentation will help you create a roadmap to accomplish your analytics vision, maximize resources, and increase understanding across teams and stakeholders.
25:37Are your email and campaign links functioning properly with tracking? What's the attribution impact? How can you create an iron clad campaign strategy?
21:13Learn the stepping stone to self-service analytics: becoming the reporting monkey.
18:58Discover how to define the parameters for good data quality and how to achieve it.
24:55Learn what comprises good data and how to use that knowledge to build a customer strategy that works.
24:10Discover the keys to reducing friction during the introduction of new measurement initiatives.
29:47Dive into the 6 requirements for generating actionable insights that drive effective consumer experiences.
29:50Join this discussion on attribution best practices that help you gain actionable data on what’s working and what’s not.
32:17Join the discussion on the creation and rollout of a privacy program that resulted in Four Recommendations for DSR compliance.
