Analysts and other MarTech stakeholders can’t afford to skip regular testing, but they also can’t afford to spend all their time constantly testing every data collection rule after each and every website update. With automated testing, they can accomplish both, while making data collection easier, more efficient, and more accurate. Learn from Ali Shoukat, Manager of Technology Innovation at Cisco, about how to:
- Implement automated testing Improve data quality
- Monitor and increase SEO rankings
- Enhance page performance
Manager of Technology Innovation
Ali Shoukat is a marketing technologist at Cisco Systems Inc, and has 15 years experience in systems architecture, marketing technology, web technology, web development, web design, user experience, and digital marketing. He combines skills in business, design, and technology to solve real business problems and drive unique technology innovation.