3 Pillars of Data Storytelling Enlightenment - Lea Pica, LeaPica.com

Are your executives and clients falling asleep during your data presentations? Chances are your slides and charts are obscuring your valuable insights.

Lea will take you through her 3 Presentation Pillars framework for breaking the most common data presentation habits that are holding you and your insights from gaining the action, glory, and recognition you deserve. ‍ With her special blend of neuroscience-based visualization principles, practical hands-on design techniques, and entertaining “tough love”, Lea will equip you with a fresh new toolbox that will get you and your data stories remembered and acted upon.

After this session, you’ll be able to:

  • Recognize and break your most common unproductive presentation patterns
  • Understand what your audience is asking for but doesn’t know how to say
  • Leverage empathy to evoke emotion and motivate them to act
  • Design and emphasize data in charts in a clear and compelling way

 

Lea Pica

Data Storytelling Advocate

LeaPica.com

Lea Pica is a digital analyst turned Data Storytelling Advocate who teaches thousands of data and marketing practitioners how to present data and inspire action. She hosts the popular Present Beyond Measure® Show podcast and blogs at LeaPica.com. Lea is the creator of the Data Storytelling Boot Camp and PICA Protocol™, her practical prescription for delivering story-driven data. Lea is a seasoned analytics practitioner and digital marketer with over 15 years of experience building search and analytics practices for companies like Scholastic, Victoria's Secret, and Prudential. She has headlined conferences such as Digital Summit, Digital Analytics Hub, SearchLove, ConversionXL Live, Domopalooza, DAA Symposia, Web Analytics Wednesday, and eMetrics.

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