Validate 2020: A Marketing & Analytics Summit

Watch sessions from the November 12, 2020 event at your convenience. Topic categories are denoted in yellow subtitles.

  • A Better Digital World (Introduction)4:12

    A Better Digital World (Introduction)

    2020 has accelerated the Digital Revolution, which is being led by every marketer, analyst, and insights professional who is using data to create engaging experiences and a better digital world.

    Watch Video
  • Get a free 14-Day trial with ObservePoint

    Get Started
  • The Future of Digital Governance & Data Insights - John Pestana, ObservePoint & Omniture43:16

    The Future of Digital Governance & Data Insights - John Pestana, ObservePoint & Omniture

    ObservePoint’s leading Digital Data Governance solution is expanding to meet and anticipate your needs. This is what the future of digital governance and accurate data insights looks like.

    Watch Video
  • Data Governance Provides a 432% ROI - Dean Davison, Forrester52:06

    Data Governance Provides a 432% ROI - Dean Davison, Forrester

    See how Forrester's TEI™ of ObservePoint found data governance provides 432% ROI by helping to optimize customer experiences, increase revenue, improve productivity, and avoid wasted ad spend.

    Watch Video
  • Governing Analytics Tags at Scale (Europe) - Dimitri Terhout, Carrefour25:21

    Governing Analytics Tags at Scale (Europe) - Dimitri Terhout, Carrefour

    Discover the right solutions and processes to govern your tags at scale. Using ObservePoint to do so will help you trust your data, realize ROI on technology spend, and do it efficiently.

    Watch Video
  • Perfecting Release Validation (Europe) - Craig Ferguson, Lloyds Banking Group28:36

    Perfecting Release Validation (Europe) - Craig Ferguson, Lloyds Banking Group

    The proactive approach to governing your analytics and marketing tags can provide huge benefits for the accuracy of your data, which ultimately boosts your credibility.

    Watch Video
  • Governing Analytics Tags at Scale (Americas) - Eric Van Pyrz, M&T Bank29:21

    Governing Analytics Tags at Scale (Americas) - Eric Van Pyrz, M&T Bank

    Discover the right solutions and processes to govern your tags at scale. Using ObservePoint to do so will help you trust your data, realize ROI on technology spend, and do it efficiently.

    Watch Video
  • Perfecting Release Validation (Americas) - Nick Huang & Charlotte Castillo, Epson30:10

    Perfecting Release Validation (Americas) - Nick Huang & Charlotte Castillo, Epson

    The proactive approach to governing your analytics and marketing tags can provide huge benefits for the accuracy of your data, which ultimately boosts your credibility.

    Watch Video
  • Data Governance Tips & Tricks - Jordan Avalos & Pam Frei, Southwest Airlines23:38

    Data Governance Tips & Tricks - Jordan Avalos & Pam Frei, Southwest Airlines

    Utilize lesser-known features of ObservePoint for data governance: LiveConnect, Action Set Library, Webhook integrations, Google Sheets Ad-ons, and more!

    Watch Video
  • Successfully Migrate Your MarTech in 4 Phases - Chris O'Neill & Jarrod Wilbur, ObservePoint30:12

    Successfully Migrate Your MarTech in 4 Phases - Chris O'Neill & Jarrod Wilbur, ObservePoint

    Overcome common obstacles associated with migrations; execute during the development, staging, and production models; implement a four-phased approach; and more.

    Watch Video
  • How Linking Digital CX with Revenue Can Predict Millions - Shane Phair, Decibel26:20

    How Linking Digital CX with Revenue Can Predict Millions - Shane Phair, Decibel

    Quantify digital customer experiences to establish an explicit link with revenue performance and discover the small improvements that translate into additional online revenue.

    Watch Video
  • Intersecting Knowledge & Data - John Neeson, Founder Emeritus of SiriusDecisions22:03

    Intersecting Knowledge & Data - John Neeson, Founder Emeritus of SiriusDecisions

    Improve marketing ROI, message and channel attribution, sales productivity, and more in order to accelerate growth and weather the challenges of the future.

    Watch Video
  • 3 Ways To Optimize Your Site With Test Automation - Ali Shoukat, Cisco27:32

    3 Ways To Optimize Your Site With Test Automation - Ali Shoukat, Cisco

    Implement automated testing to improve data quality, monitor and increase SEO rankings, and enhance page performance.

    Watch Video
  • Creating An Analytics Vision & Strategy - Emily Emmer & Eric Hansen, WGU30:19

    Creating An Analytics Vision & Strategy - Emily Emmer & Eric Hansen, WGU

    This presentation will help you create a roadmap to accomplish your analytics vision, maximize resources, and increase understanding across teams and stakeholders.

    Watch Video
  • Automating Campaign & Customer Journey Tracking Validation - Stockton Knotts & Jordan Hammond, ObservePoint25:37

    Automating Campaign & Customer Journey Tracking Validation - Stockton Knotts & Jordan Hammond, ObservePoint

    Are your email and campaign links functioning properly with tracking? What's the attribution impact? How can you create an iron clad campaign strategy?

    Watch Video
  • Self-Service Analytics: A Reporting Monkey's Utopia - Simon Pilkowski, Boehringer Ingelheim21:13

    Self-Service Analytics: A Reporting Monkey's Utopia - Simon Pilkowski, Boehringer Ingelheim

    Learn the stepping stone to self-service analytics: becoming the reporting monkey.

    Watch Video
  • Defining Success for Data Quality - Ryan Storment, REI18:58

    Defining Success for Data Quality - Ryan Storment, REI

    Discover how to define the parameters for good data quality and how to achieve it.

    Watch Video
  • Build a Robust Data Strategy that Translates to Business Benefits - Tanu Javeri, IBM24:55

    Build a Robust Data Strategy that Translates to Business Benefits - Tanu Javeri, IBM

    Learn what comprises good data and how to use that knowledge to build a customer strategy that works.

    Watch Video
  • You Can Handle The Truth: Change Management Tips - David Kirschner, Independent Advisor24:10

    You Can Handle The Truth: Change Management Tips - David Kirschner, Independent Advisor

    Discover the keys to reducing friction during the introduction of new measurement initiatives.

    Watch Video
  • 6 Requirements of Holistic Attribution & Actionable Insights - Mikel Chertudi & Cameron Cowan, ObservePoint29:47

    6 Requirements of Holistic Attribution & Actionable Insights - Mikel Chertudi & Cameron Cowan, ObservePoint

    Dive into the 6 requirements for generating actionable insights that drive effective consumer experiences.

    Watch Video
  • Achieving Actionable Insights - Peter Nettesheim & Cameron Cowan, ObservePoint29:50

    Achieving Actionable Insights - Peter Nettesheim & Cameron Cowan, ObservePoint

    Join this discussion on attribution best practices that help you gain actionable data on what’s working and what’s not.

    Watch Video
  • loading
    Loading More...