Governing Analytics Tags at Scale (Americas) - Eric Van Pyrz, M&T Bank

With the right solutions and processes in place, governing your tags at scale is possible. As you do so, you’ll be able to trust your data, realize ROI on technology spend, and do it all more efficiently than ever before. In this session, you’ll learn how ObservePoint’s solution fits into the Tag Governance Framework and helps data-driven teams reach new levels of credibility, accountability, confidence, and visibility as they drive revenue and growth.


Eric Van Pyrz

Full Stack Engineer, Assistant VP

M&T Bank

Eric is a Full Stack Engineer and Assistant Vice President at M&T Bank. He works as the Tag Management & Analytics Implementation Tech Lead and is responsible for documentation, governance & auditing of all tag-related work streams. Before working for M&T he was the IT Manager, Web Developer & SEM specialist for HomeRun Creative Services. In addition to his passion for data, Eric is passionate about music and is an accomplished accompanist and musician.

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